product line & mix of nestle

2. Product line & mix
 Product line
A group of products that are clearly related because they
function in a similar manner are sold to the same customer
groups are marketed through the same type of outlets or fall
within given price ranges.
 Product mix
A product mix also called a product assortment is set of all
products and items of a particular seller for sale.

3. Nestle
• Nestle is the worlds largest and
leading food,nutrition,health and
wellness company
• Henri Nestle established the
company Nestle in 1867 in
switzerland
• He was a trained pharmacist,who
made an attempt to develop an
alternative source of infant
nutrition
• He created the first milk and
cereal based infant food Farine
Lactee Henri Nestle

4. Baby foods
• Cerelac
• Gerber
• Good Start
• Guigoz
• Lactogen
• Nestogen
• Nestum
• Nido & many more

5. Coffee
• Nescafe cappaccino
• Nescafe nes
• Nescafe blend 43
• Tasters choice
• Nescafe original
• Nestle choco shape

6. Coffee mate
• Coffee Creamer Original
• Coffee Creamer Light
• Coffee Creamer French
Vanilla
• Coffee Creamer Hazelnut

7. Nestle chocolate and candy
• Kit Kat
• Matchmakers
• Smarties
• Cailler
• Nestlé Alpine White
• Snowcaps
• Smarties
• Suflair
• Sundy
• Super 8
• Susy

8. Nestle Chocolate Bar
• Nestle milk chocolate
bar
• 100 grand bar
• nestle rolo
• aero
• crunch
• milk bar

9. Nestle chocolate chips
• Toll house bark
chocolate
• Toll house semi sweet
• Toll house milk
chocolate
• Toll house choclait
chips
• Toll house premier
white

10. Noodles
• Maggi 2-Minute noodles
• Rich mami noodles
• Maggi Chinese Noodles
• Maggi Dal Atta Noodles
• Maggi Vegetable Atta
Noodles

11. Soup & soup mix
• Creamy Chicken Flavored
Soup mix
• Creamy Seafood Soup Mix
• Home-Style Vegetable Pasta
Soup Mix
• Home-Style Vegetable Pasta
& Chicken Flavor Soup Mix
• Beef Flavored Pasta Soup
Mix
• Chicken Flavored Pasta
Soup Mix

12. Nestle biscuits
• Aero Biscuits
• Yorkie Biscuits,
• Nestle Toffee Crisp
Biscuits
• Nestle Breakaway
Biscuits
• Nestle Blue Riband
Biscuits
• Catering Pack Nestle Big
Biscuit

13. Nestle potato chips
• Dutch gourmet
• Lays
• Kettle
• sweet potato
• state line
• Ruffles
• green giant

14. Tea
• Nestea lemon
• nestea peach
• nestea iced tea
• Lipton
• tea time

15. Bottled water
• Aqua Mineral
• Aqua Pod
• Pure Life
• Nestlé Selda
• Nestlé Vera
• Neuselters
• Ozarka
• Pejo

16. Milk product/dairy product
• Nestle everyday
• nestle slim milk
• nestle actiplus
• nestle raita
• nestle milkmaid
• neslac,
• Milo milk
• Sweetened Condensed Milk
• malted milk

17. Breakfast cereal
• Cheerios
• cookie crisp
• curiously cinnamon
• Shreddies
• Lion cereal
• nesquik

18. Nestle Baby Cereal
• Nestum baby cereal
• Wheetabix
• Cheerios Frosted
Cereal
• Trix Cereal
• Quaker Life Cereal
• Alpen Muesli Cereal
• Peace Cereal
• Vanilla Almond Cereal

19. Fitness cereals
• Fitness original
• Fitness honey
• Fitness fruits
flavor
• Fitness chocolate
favor
• Fitness strawberries
flavor

20. Yogurt
• Acti-V
• ActiPlus
• Fruit Selection Yogurt
• Longa Vida
• Molico
• Munch Bunch
• Nestlé Raita (Mint & Cumin)
• Rawaytee Maza
• Ski
• Sweet N Tasty Yogurt
• Yelly

21. Other drinks
• Carnation
• Caro
• Chocolate D'Onofrio
• Chuckie Chocolate Drink
• Enviga
• Good Host
• Growers Direct Organic
Fruit Juices

22. Juice
• Growers Direct
juice
• Organic Fruit
Juices
• Ideal juice
• Juicy Juice
• Libby’s juice
• Nesfruta juice

23. Ketchup
• Hot & sweet
• Pichkoo
• Arome
• curry gewurz
• curry spice
• del monte

24. Petcare
· Beneful
· Cat Chow
· Dog Chow
· Fancy Feast
· Felix
· Friskies
· Go Cat

25. Ice Cream
• Åhusglass
• Camy
• Donofrio
• Dibs
• Dreyer's
• Drumstick
• Edy's
• Frigor

26. Culinary
• Asporagus and cheese ravioti
• Baja style queso dip with pita
bread
• Baked chiken
• Beef and booccoli
• Beef chow fun
• Beef portabello

27. Bouillon
• Chicken Flavor Bouillon
• Beef Flavor Bouillon Cubes
• Chicken Flavor & Tomato
Bouillon
• Vegetable Flavor Bouillon
Cubes

28. Nestle pizza
• Tombstone
• Digiorno
• Buitoni
• Ristorante
• Delissio
• hot pockets

29. Nestle boost
• Boost calorie smart
• boost glucose control
• boost high protein
• boost nutritional
pudding
• boost plus

30. Vending & beverage system
• Ice cream vender
• Gold blend
• Coffee vender
• Nestea
• Sjora

31. Fruit bar
• Outshine
• Delicias
• Edys fruit bar
• power bar
• real frui
• dole
• fruit cums

32. Bread
• Lemon bread
• Cinnamon
• lean cusine
• Treat
• Bimbo
• tomb stone
• Pumbkin
• media creama

33. Nestle junior
• Nestle junior babicao
• Nestle junior galletas,
• Nestle junior papillas
• Nestle junior tarritos
smoothies
• Nestle junior crecimiento

34. Chilled items
• Bear Brand Probiotic
• Chamyto
• Chiquitín
• Club
• Hirz
• Moça
• Chandelle

35. Performance nutrition
• Musashi
• Neston
• Nesvita
• PowerBar
• Pria
• Supligen

36. Healthcare nutrition
• Boost
• Carnation Instant
Breakfast
• Nutren
• Peptamen
• Glytrol
• Crucial
• Impact

37. Frozen food
• Stouffer’s
• Lean Cuisine
• Buitoni
• Hot Pockets
• Lean Pockets
• Papa Giuseppe
• La Cocinera
• Tombstone Pizza

38. Refrigerated products
• Buitoni
• Herta
• Nestlé
• Toll House
• Katie`s Pizza

39. Touch points
• Touch point
is one kind
of service
product

40. Product mix
all the product lines together are called product mix
• Baby food
• Coffee
• Coffee mate
• chocolate and candy
• Chocolate Bar
• chocolate chips
• Noodles
• Soup & soup mix
• Nestle biscuits
• potato chips
• Tea
• Bottled water
• Milk/dairy products
• Breakfast cereal
• Nestle Baby Cereal
• Fitness cereals
• Yogurt
• Other drinks
• Juice

41. Product mix
• Ketchup
• Petcare
• Ice Cream
• Culinary
• Bouillon
• Vending & beverage system
• Performance nutrition
• Frozen food
• Touch points
• Nestle pizza
• Nestle boost
• Fruit bar
• Bread
• Nestle junior
• Chilled items
• Healthcare nutrition
• Refrigerated products