Knorr is the number one brand of Unilever with annual sales of €3 billion. It provides a variety of affordable seasoning and soup products in convenient packaging. Knorr uses aggressive marketing strategies including television advertisements, sales promotions, and distribution through Unilever's existing global channels to promote its products and penetrate markets worldwide.

1. Knooooorr !!!! Is ka magic hi aur……
Knorr
Every one has its own taste .
 It’s no 1 brand of Unilever with the annual sale of €3 billion
 Knorr provides variety of flavors
 Quick taste enhancer
 Always in search of the best flavors
 Worldwide renown name
 Affordable prices
 Different types of packing
 Convenient to cook
Key Facts

2. NOODLES

3. KNORR MARKETING STRATEGY
Knorr soups are
made of 100%
natural
vegetables
with no added
preservatives
Products
Knorr’s products are
priced a little bit
lower than the
competitors as it
follows a
penetration pricing
strategy.
Price
Knorr is sold in over 78
countries around the
world. It uses the
existing channel of
Unilever in each
country for distribution
and delivery
Place
Knorr follows
aggressive marketing
and promotion strategy
in its marketing mix for
its products. Most of its
advertisements are still
via the television
commercial channel.
Promotion

5. Tea Brands
Unilever entered the tea
market by buying tea
companies. Unilever is now a
dominant player in the tea
marketinmanycountries.
In Pakistan, the most favorite tea
brands of Unilever are Supreme
and Lipton they provide a healthy
dose of extra flavor Naturally
protective antioxidants along with
an enticing boost of fruity, herbal
flavor

6. Lipton
products
Black
Tea
Green
Tea
Flavored
Black
Tea
Herbal
Tea
Lipton
Iced Tea
Lipton’s Product Range
Rich taste, unique aroma and distinctive
flavor make Lipton one of the most in-
demand tea brands in the world market. It
has a diversified product that has evolved
over time to include various variants
LIPTON GREEN TEA
A delicate, clean taste, subtle aroma
and a beautiful pale green color
characterize our range of green tea
products. Variety of exotic flavors, like
LEMON GINSENG and ORANGE,
PASSIONFRUIT AND JASMINE are
being used.

9. Tandurust rahain, mast rahain
• Each family has its own unique tradition and ways to enjoy their cup of tea.
• Brooke Bond Supreme has played a very important role in this
tradition for nearly three decades.
• It has brought families closer together over joyous tea drinking
occasions.
• Testament to this is the fact that it is the largest selling tea brand of
the country, with undoubtedly the widest geographical spread.
SUPREME

10. Advertising
Direct Marketing
Sales Promotion
Internet Marketing
Public Relations