The document describes an all-in-one ultrasonic hooded hair spa machine. It has multiple features like outlets for oil, shampoo, etc. controlled digitally. It has movable massagers, containers for products, and a head shower. It aims to provide various hair services like massage, shampooing, conditioning through a single machine, saving time over visiting salons. It is positioned as a high-quality, affordable product that can provide salon-level services at home.

2. • Then product that we have decided to launch caters to the
beauty of hair styling.
• The name that we have suggested for this product is ultra
sonic hooded spa tech.
• With the usage of this machine one can avail all the
services of hair be it massage, shampoo, spa etc.
• This will help in time reduction and human efforts.

3. INVEST IN YOUR
HAIR
IT IS THE CROWN
THAT YOU NEVER
TAKE OFF

4. Movable
Blow dryers
Head massagers
path
Head massagers
Sink for the waste
water outlet
Water
conditioner
spa
oil
shampoo
Head shower
Digital computerized screen
Oil, shampoo,
conditioner, spa
outlets
Water supply pipe
Containers

5. • This product is having several services that is being provided to the
customers. These services are as follows:
i. There is an outlets(pipelines) which will help in dropping oil, shampoo
etc. in the customer’s hair by just clicking buttons on a digital screen
which has been provided.
ii. Customer has an option of availing single service or multiple service as
each service is designed and allotted a time span.
iii. There is a head shower present at the top of the hood for providing
water to the hairs
iv. There are two movable hands like massagers which will help in applying
shampoo, oil etc. easily and correctly in the hairs of the customer. These
hands will move up and down in the opposite direction.
v. There are several containers for storing oil, shampoo, conditioner, spa
cream and water with pipes attached with each container.
vi. Lastly there are several holes at the opening of a hood and these are the

6. Price Situation Analysis
The buyers of all-in-one hair spa machine are segmented among the
customer section and the B2B sections. This group, which purchases
more per capita than those older, is our primary market segment i.e.,
customer section. Purchases are more likely by consumers in the
northeast and Midwest.Position in the market
It is a high quality product which is providing many services at a
cheaper cost and the price of this product according to the services it is
giving is lower

8.  Easy to use
 Improved outcomes and confidence
among users
 Time saving
 Diverse range of features i.e all in one
 Craze for the working class
 Professional looks all done in no time
 Tricky device to test because it has zero
competition.
 Market response is currently unknown.
 No mobility because of the heavy weigh
 Product looks may be complicated to ha
for some
 Too many removable parts in the produ
 Prolonged usage may burn the hair
 Warm water may be required by some u
 Consumes electricity
 Consumes high power so cant work on
inverters
 May collaborate with the top saloons like
Matrix, Loreal and Javed habib
 A feature of waterproof speaker may be added
for customized music playing.
 This sort of market is yet untapped
 May become a craze for the higher class
society.
 May add more styling options i.e. straightening
and curling in the same device in future
 Idea may be easily stolen by the
competitors and they may develop
the same product at a lower price.
 Response of the customers may be
unfavourable due to lack of
knowledge so needs allot of
campaigning

10. Products
Ultrasonic hooded hair spa machine are high technology products, cost effective
in the long run, sleek in design and come fully loaded with features. This product
has the potential to carve out a old fashioned handed hair spa technique. It will
be a trend setter for the salon’s consumer segment in terms of technology with
no competition with its introduction being an innovative new product gradually
adopting it in the long run.
Product offering
We will launch two products one for the consumer market and another for the
business market. Product features include-
 Aqueous cleaning solution
 Proper insulation of the tanks minimizes the heat loss & in turn saves
electricity
 Plug and Forget features
 Temperature Control, Cycle Time Control , Spin Rate Control
 Automatic power stabilization

11. Market Targeting-
The business now has to evaluate the segments and decide in which it can serve best. These area are highly
developed salons where people including most of women and men even go for high specificity of hair spa where
salons will give out automated hair spa service and also save your time and eventually save electricity and work
load of the barbers.
Our market strategies cover a small share or a few segment said as niches.
 Retail outlets
 Salons like L’Oreal, Lakme, Habib’s etc.
 Malls
 Niche marketing where people go for keeping these products at their respective households
 B2B section where the target would be reached by selling per unit at Rs.65000/-

12. Positioning and Differentiation-
• A product position is the way a product occupies in consumer minds relative to
competing market.
• Also differentiating from the existing product by value proposition, benefits and
uniqueness.
• For, B2B sales our positioning will be based on our reliability of product and service
reputation. We have applied value pricing formulas like other ultrasonic products
and it will be Rs.65000/- per unit.
• As we planned our product for the different section of the society. After price
analysis of our product we have arrived at a price of Rs.34999/- which is
comparable to per service of hair spa at regular salons which is to be Rs.4000/- or
above approximately.
• Concentrated marketing can be highly profitable as it includes higher risks.
• The phased launch in metros and then Tier1 cities within next 6 months which
would help us gain at least 1% market share in next 2 years.

13. Product Pricing
 1 Digital screen-3000
 5 Waterproof rubber pipes-1000
 5 Fiber container-2000
 20 Movable blow dryer-8000
 2 Movable handle arms-6000
 1 Stainless steel stand-1000
 1 Showerhead-1000
 20 Electric wiring-2000
 Packaging prices-1000
 Broachers and manual-249
34999
Suggested retail
price
8750
Less retail
discount (25%)
26249 Price to retail
1100
Less wholesale
discount (20%)
26249 mfg. selling price
RESEARCH AND
DEVELOPMENT

14. • ADVERTISING – Using newspapers, magazines and pamphlets
• SALES PROMOTION – To help in increasing the short term sales of the product
while gaining a competitive advantage.
1) Giving a 5% discount on making a cash payment
2) Refund policy – A warranty of minimum 2 years and a refund of the total
amount if there is any problem with the product parts of any kind
• PERSONAL SELLING – Personal selling of the product will be possible when the
customer visits saloons, shopping malls and electronic enterprises and gets
information about the product such that a one to one interaction may take place
between our firms representative and a consumer

15. The channel strategy for our beauty hair product is categorised
into two :
1)Direct Channel
2)Indirect Channel

16. A)Business to Customer (Direct Channel)
• The product caters to the niche market and will directly be sold to the
customers.
• To facilitate this, we would take the help of E-commerce websites such
as FlipKart, Amazon, Snapdeal etc. in order to attract a customer base
and therefore, attract the early adopters.
B) Business to Business (Indirect channel involving intermediaries)
• The product here, will be made available to
-> Electronic enterprises
-> Shopping malls
-> Retail saloons such as Loreal, Habib, VLCC etc,
in order to make the hair service available to the customers.

17. • Service that our product is providing is based on 2 things
i. Points of parity &
ii. Points of differences
• The common services that customers get from regular visit to saloon
has been replaced by a new technology which reduces time and human
efforts
• The various functions that this gadget provides with a single push
button are as follows:
i. Oiling
ii. Shampoo
iii. Conditioning
iv. Spa
v. Blow drying
Services:

18. Internal marketing
Internal marketing is an ongoing process that occurs strictly within
the company or organisation whereby the functional process is to
align, motivate, empower employees at all levels of management to
deliver a satisfying power to the customer.
For this analysis of marketing we can either prepare a questionnaire
or conduct a survey where in our case we can ask
• What will be the satisfaction level of the customer after
experiencing this product..
• What will be the best part or service that the customer will like
• How we can position our product in customers mind after using
• How is it better then the other spa machines and what
improvements can be done to make it a success into the market..