This document discusses the benefits and best practices of text message marketing. It begins by noting that text messaging is an important way to reach customers given that 92% of people prefer texting over other methods and 90% of texts are read within 5 seconds. It then provides tips for text marketing campaigns including focusing on the target demographic, keeping messages short and valuable, and promoting keywords. Specific uses of text messaging for businesses are also outlined, such as promotions, coupons, commerce, alerts and messaging. The benefits listed are instant communication, foundational marketing tool, deeper engagement, customer database growth and technological advantage.

1. One Text, Thousands of Opportunities
Text Message Marketing
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2. Agenda
 Target Demographic
 Best Practices for New Users
 Tailor-built for businesses
 Best Opportunities for Your Business
 Why text is so important now?
 Tailor-built for businesses
 Questions / Next Steps

3.  Pain Points of Legacy Advertising
 Focused on your Target Demographic
 Customer Engagement + New Customer Acquisition
 Staying ahead of the pack
 Be where your customers are
Competitive Advantage through Targeted Outreach
Who is your Target Demographic?
Where are your
customers
spending their
time?
On their mobile
devices!

4. Why are Text Marketing & Notifications Important?
Smart phones and ubiquitous distribution have changed behavior
 92% of people prefer to be
contacted via text messaging than
any other method
 90% of text messages are read
within the first 5 seconds
 81% of cell phone users user their
cell to send/receive text messages
 Text reminders reduce no show
rates for doctor appointments by
nearly 50%

5. SMS Text Marketing - Best Practices
Competitive Advantage
of Technology
Less is Usually More
Understand you
are sending a
Text Message!
Respect your
customers time
Make your
Message Valuable
Promote Your
Keyword(s)

6. What are the specific uses of text for my business?
Contests and Promotions
Launch contests, surveys, polling, or sports promotions locally and
nationally.
Mobile Coupons
Offer auto-generated mobile coupons, turnkey incentives and scalable
loyalty programs.
Mobile Commerce
Enable new shopping and payment methods for products and services.
Community Applications
Deploy innovative custom applications that build and grow your
community of mobile users.
Community Applications
Deploy innovative custom applications that build and grow your
community of mobile users.
Emergency Alerts
Alert employees, faculty, and vendors. Eliminate chaos when instant
communication is mandatory.
SMS Messages

7. What are the benefits to my business?
Text marketing & notifications create more time and opportunities for you
 Opt-in list management
 Instant communication
 Cost effective
 New efficiencies
 Increased opportunities
 Improved Customer Service
 Quick set up
 Use of Keywords

8. What are the benefits to my business?
Instant
Communication
Messages can be sent
24x7 and are read almost
instantly.
Foundational
Marketing Tool
This system supports
virtually all other
marketing efforts
Deeper Customer
Engagement
Provide customers
updates on new
products, additional and
promotions.
Customer Database
Growth
Establishing an automated
system specifically
designed to grow your
customer base

9. Small Business Perfection
Technological Advantage
Fully Automated & Accessible
Market Segmentation
Competitive Pricing
Unparalleled Access
Text Marketing In a Nutshell
The best outreach solution for your business!

10. Questions?