Mobile marketing, especially text message marketing, is poised to become a major marketing channel for chiropractors in 2010 and beyond. Text messaging has grown enormously in the United States, with over 3.5 billion texts sent daily. Text messages have much higher open rates than emails, around 85% opened within 15 minutes versus around 18-20% for emails. Using text message marketing appropriately for things like appointment reminders and deals can help boost patient numbers for chiropractors.