This document provides an overview of text message marketing for small businesses. It discusses some common challenges small businesses face with text marketing, such as not knowing the benefits, having no time, and having no phone numbers. It then covers the basic rules and types of text campaigns a business can implement, such as text blasting, keyword response, and premium SMS. Finally, it discusses the options for sending texts, such as using a desktop server, SMS server, or commercial text messaging service provider.
This document provides information on how small businesses can implement simple email marketing. It begins by explaining what email marketing is and how it can benefit small businesses by being a cost-effective way to connect with customers. It then discusses the different types of email marketing, including direct emails, retention emails, and attaching ads to other company's emails. The document also outlines how to set up an email marketing campaign, including creating an email list, crafting non-spam messages, and setting up automated delivery. It stresses the importance of only emailing customers who have opted in and of developing a strong privacy policy.
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
Beyond Facebook Marketing
Facebook should not be businesses' only marketing platform. A diverse marketing strategy using text, email, websites and in-person events is most effective. Content on all channels should align with clearly defined brand pillars and goals. Websites need compelling headlines and calls to action. In-person events build authority when businesses provide expertise. Email is a powerful tool when lists are built through lead magnets. Texts succeed with opt-ins and time-sensitive deals. The goal is converting attention into paying customers through strong calls to action across all touchpoints.
An email marketing strategy is one tool in a complete digital marketing strategy. This tool's goal includes sending emails to prospective and current customers at every stage of their buyer's journey. There are many different types of emails that you may choose to implement.
Email marketing is a tool that every business owner should utilize to build brand awareness, customer loyalty, and lead generation. But it isn’t as simple as launching a campaign every month and hoping for the best, and there certainly isn’t a one size fits all approach to developing a strategy that actually gets more customers in the door.
Your product is unique, your customer base is unique and your email campaigns must be tailored to reflect the distinctiveness that is your brand and audience. It is important for business owners to develop and test every tool that they have at their disposal so that the strategy they use can be refined to reflect changes in technology and consumer culture.
Email marketing is a tool with measurable results and in this day and age, it is imperative for business owners to regularly test their strategy to ensure that they are keeping up with their competitors. The key to getting the most out of email marketing is first understanding each element that makes up a single campaign, testing those elements regularly, and applying the information yielded to build an effective strategy.
This document provides various offline methods for building an email list and acquiring new subscribers. It discusses partnering with local businesses to distribute marketing materials in exchange for promoting the business to the email list. Other suggestions include magazine advertising, attending local events, offering free incentives, using free classifieds, placing ads in public areas like bookstores, hotels, and restrooms with permission. Business cards are also highlighted as a simple offline marketing tool. The overall message is that focusing list building entirely online limits potential, and marketers should seek subscribers from offline sources as well.
The document discusses best practices for email marketing. It recommends sending a series of welcome emails to new subscribers rather than a single welcome email. This helps increase engagement and improves deliverability. It also suggests personalizing emails using dynamic content tailored to each user's information and interests. Additionally, the document advises treating emails like a conversation rather than a batch broadcast in order to keep communications relevant and focused on the customer. It provides tips on cart abandonment emails, including sending them within an hour of abandonment and focusing on compelling copy and calls to action.
This document provides information on how small businesses can implement simple email marketing. It begins by explaining what email marketing is and how it can benefit small businesses by being a cost-effective way to connect with customers. It then discusses the different types of email marketing, including direct emails, retention emails, and attaching ads to other company's emails. The document also outlines how to set up an email marketing campaign, including creating an email list, crafting non-spam messages, and setting up automated delivery. It stresses the importance of only emailing customers who have opted in and of developing a strong privacy policy.
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
Beyond Facebook Marketing
Facebook should not be businesses' only marketing platform. A diverse marketing strategy using text, email, websites and in-person events is most effective. Content on all channels should align with clearly defined brand pillars and goals. Websites need compelling headlines and calls to action. In-person events build authority when businesses provide expertise. Email is a powerful tool when lists are built through lead magnets. Texts succeed with opt-ins and time-sensitive deals. The goal is converting attention into paying customers through strong calls to action across all touchpoints.
An email marketing strategy is one tool in a complete digital marketing strategy. This tool's goal includes sending emails to prospective and current customers at every stage of their buyer's journey. There are many different types of emails that you may choose to implement.
Email marketing is a tool that every business owner should utilize to build brand awareness, customer loyalty, and lead generation. But it isn’t as simple as launching a campaign every month and hoping for the best, and there certainly isn’t a one size fits all approach to developing a strategy that actually gets more customers in the door.
Your product is unique, your customer base is unique and your email campaigns must be tailored to reflect the distinctiveness that is your brand and audience. It is important for business owners to develop and test every tool that they have at their disposal so that the strategy they use can be refined to reflect changes in technology and consumer culture.
Email marketing is a tool with measurable results and in this day and age, it is imperative for business owners to regularly test their strategy to ensure that they are keeping up with their competitors. The key to getting the most out of email marketing is first understanding each element that makes up a single campaign, testing those elements regularly, and applying the information yielded to build an effective strategy.
This document provides various offline methods for building an email list and acquiring new subscribers. It discusses partnering with local businesses to distribute marketing materials in exchange for promoting the business to the email list. Other suggestions include magazine advertising, attending local events, offering free incentives, using free classifieds, placing ads in public areas like bookstores, hotels, and restrooms with permission. Business cards are also highlighted as a simple offline marketing tool. The overall message is that focusing list building entirely online limits potential, and marketers should seek subscribers from offline sources as well.
The document discusses best practices for email marketing. It recommends sending a series of welcome emails to new subscribers rather than a single welcome email. This helps increase engagement and improves deliverability. It also suggests personalizing emails using dynamic content tailored to each user's information and interests. Additionally, the document advises treating emails like a conversation rather than a batch broadcast in order to keep communications relevant and focused on the customer. It provides tips on cart abandonment emails, including sending them within an hour of abandonment and focusing on compelling copy and calls to action.
Ultimate Guide to Social Media for Small BusinessSAP
This document provides a guide for using social media for small businesses. It outlines the key steps including setting business goals, developing a strategy, choosing tactics, listening to customers, creating web content, and using key social media channels like Facebook, Twitter, LinkedIn, and YouTube. The guide stresses the importance of creating valuable content for customers and building relationships over directly promoting the business. It provides advice for how small businesses can maximize their impact through an integrated social media program.
How to Use Business Texting to Retain More ClientsBetwext
This document provides tips on how businesses can use text messaging to retain clients and customers. It discusses how texting has higher open and response rates than email. It then provides six ways to use business texting: 1) generating sales 2) acquiring new leads 3) keeping clients updated 4) getting to know clients better 5) providing quick tips and advice 6) boosting employee morale. Examples are given for each way texting can be implemented.
this shows what is email marketing, its advantages and disadvantages
the email marketing associated in reference to digital marketing is the identity of this presentation.
This document discusses the importance of lead nurturing for B2B sales. It provides insights from a case study where a company was able to generate 37% of new customers from leads over 3 months old and 20% from leads over 1 year old through effective lead nurturing. It outlines best practices like becoming an industry expert to nurture leads, tracking marketing activities, using call scripts and emails, not wasting leads, and tracking results. It also discusses nurturing leads through different stages of the sales cycle with a combination of communications like email, telemarketing, direct mail and webcasts.
This document provides an overview of the evolution of email marketing from 2016. It discusses how email marketing has progressed from basic batch and blast strategies to more personalized approaches using techniques like consumer journey mapping, segmentation based on recency and frequency scores, and developing long-term engagement strategies. It highlights how the most effective marketers treat their email lists as valuable customer relationships to nurture over time, rather than one-time sales channels. Measurement is also emphasized, with more advanced companies tying their metrics to objectives like lifetime customer value rather than just opens and clicks. The document aims to demonstrate how marketers can maximize the potential of email as a marketing strategy through personalization, long-term engagement, and strategic measurement.
In this file, you can ref free useful materials about how did affiliate marketing start and other materials for how did affiliate marketing start such as affiliate programs, affiliate tips…
How To Create The Perfect Outbound Email CampaignGuessBox
http://guessbox.io - This comprehensive guide explains the fundamentals of outbound email in the B2B. You will learn how to write high converting email copy, how to quickly choose engaging subject lines and what to do before and after in order to get the most value of email marketing.
This document discusses launching a CRM program and provides tips for success. It begins by noting people prefer quick and easy solutions and that names matter, suggesting calling it "customer relationship management" instead of "direct marketing." It defines CRM as direct marketing in action and notes CRM is not just software, nor is it easy or quick. The document advises asking questions about understanding customers before launching CRM and provides tips if the answers are yes or no. It encourages testing promotions against theirs with a money-back guarantee. In closing, it provides contact information and requests feedback.
The document discusses email marketing best practices. It provides 10 tips for successful email campaigns such as asking for permission, using effective subject lines, and understanding metrics. It emphasizes the importance of planning campaigns, building opt-in lists organically rather than purchasing lists, and segmenting lists. Follow-up is also highlighted as critical for evaluating campaign performance and continuing conversations.
The document summarizes how a law firm used direct marketing tactics to get over 240 directors to attend a free legal seminar. They charged a small fee of £99 to register to increase commitment. They started with 850 names and emails of their target audience and used exclusive messaging, a sense of urgency about limited spaces, and social proof of large companies attending to get registrations. Through repeated targeted emails, they were able to sell out both sessions of the seminar and gain new clients worth over £100,000 in fees from starting conversations with prospects at the event.
Whether you’re sending an email newsletter, a special offer or an invitation, email marketing delivers your message and helps your business skyrocket! Email marketing has an average return on investment of more than $44 for every $1 spent!
So you have a list of leads that are ready to be contacted for an appointment but are anxious about not being able to secure a meeting with them? Then this whitepaper is for you
Nurturing Best Practices for Demand GenAsad Haroon
Most companies have a database of leads that have been set aside after initial closing attempts failed to produce the desired results. These leads should not be ignored, as they can prove at least as valuable as fresh leads, and are worth working. The truth is, even the best leads will not produce the results you want if they are not managed and nurtured well.
Introducing Network Marketing Lifelines – Everything You Need to Know About Uplines and Downlines. Inside this eBook, you will discover the topics about upline basics, make sure your upline sponsor knows the product, make sure upline has a positive outlook, make sure upline is consistent, make sure upline has a good reputation, downline basics, learn recruiting techniques, teach duplication and the importance of training.
This document provides a beginner's guide to SMS marketing. It discusses how SMS marketing works on an opt-in, permission-based model and why it is effective at engaging customers. The guide outlines best practices for SMS campaigns, including growing subscriber lists, running contests, testing different message types, and measuring campaign success through metrics like redemption rates. It emphasizes testing different approaches to find the most valuable campaigns for each business's customers.
Lesson made for Software Engineering course at Roma Tre University.
An overview of how the social media are spreading all over the web connecting people toghether and empowering their conversations
A tabela lista contatos com nome, site, e-mail e telefone para facilitar o contato com diferentes pessoas e organizações. Fornece informações básicas de contato de maneira concisa e organizada.
STT PERU IMPORT SRL., es una Empresa importadora. Vendemos equipos para sauna (cámara seca o cámara a vapor): Generadores de vapor con sistema electrónico japonés y con sistema a gas, pantalla de programación resistente al agua, cubierta de acero inoxidable, fácil instalación excelente acabado. Garantía total por todo un año. ¡Asesoramiento para la construcción de sauna! Comuníquese a los teléfonos 993266141. con atención a Beatriz Grados Gracias!
1) GSS is an information security company in the UK that was formed through the merger of GSS and Peapod in 2007, with a combined turnover of £11.5 million in 2008.
2) GSS has two divisions: a Technology division that sells security products and a Information Risk Management (IRM) division that provides consulting services like risk assessments, audits, and policy reviews.
3) GSS works with many security vendors and technologies to address a wide range of client needs, and maintains accreditations and partnerships to support their products and services.
Ultimate Guide to Social Media for Small BusinessSAP
This document provides a guide for using social media for small businesses. It outlines the key steps including setting business goals, developing a strategy, choosing tactics, listening to customers, creating web content, and using key social media channels like Facebook, Twitter, LinkedIn, and YouTube. The guide stresses the importance of creating valuable content for customers and building relationships over directly promoting the business. It provides advice for how small businesses can maximize their impact through an integrated social media program.
How to Use Business Texting to Retain More ClientsBetwext
This document provides tips on how businesses can use text messaging to retain clients and customers. It discusses how texting has higher open and response rates than email. It then provides six ways to use business texting: 1) generating sales 2) acquiring new leads 3) keeping clients updated 4) getting to know clients better 5) providing quick tips and advice 6) boosting employee morale. Examples are given for each way texting can be implemented.
this shows what is email marketing, its advantages and disadvantages
the email marketing associated in reference to digital marketing is the identity of this presentation.
This document discusses the importance of lead nurturing for B2B sales. It provides insights from a case study where a company was able to generate 37% of new customers from leads over 3 months old and 20% from leads over 1 year old through effective lead nurturing. It outlines best practices like becoming an industry expert to nurture leads, tracking marketing activities, using call scripts and emails, not wasting leads, and tracking results. It also discusses nurturing leads through different stages of the sales cycle with a combination of communications like email, telemarketing, direct mail and webcasts.
This document provides an overview of the evolution of email marketing from 2016. It discusses how email marketing has progressed from basic batch and blast strategies to more personalized approaches using techniques like consumer journey mapping, segmentation based on recency and frequency scores, and developing long-term engagement strategies. It highlights how the most effective marketers treat their email lists as valuable customer relationships to nurture over time, rather than one-time sales channels. Measurement is also emphasized, with more advanced companies tying their metrics to objectives like lifetime customer value rather than just opens and clicks. The document aims to demonstrate how marketers can maximize the potential of email as a marketing strategy through personalization, long-term engagement, and strategic measurement.
In this file, you can ref free useful materials about how did affiliate marketing start and other materials for how did affiliate marketing start such as affiliate programs, affiliate tips…
How To Create The Perfect Outbound Email CampaignGuessBox
http://guessbox.io - This comprehensive guide explains the fundamentals of outbound email in the B2B. You will learn how to write high converting email copy, how to quickly choose engaging subject lines and what to do before and after in order to get the most value of email marketing.
This document discusses launching a CRM program and provides tips for success. It begins by noting people prefer quick and easy solutions and that names matter, suggesting calling it "customer relationship management" instead of "direct marketing." It defines CRM as direct marketing in action and notes CRM is not just software, nor is it easy or quick. The document advises asking questions about understanding customers before launching CRM and provides tips if the answers are yes or no. It encourages testing promotions against theirs with a money-back guarantee. In closing, it provides contact information and requests feedback.
The document discusses email marketing best practices. It provides 10 tips for successful email campaigns such as asking for permission, using effective subject lines, and understanding metrics. It emphasizes the importance of planning campaigns, building opt-in lists organically rather than purchasing lists, and segmenting lists. Follow-up is also highlighted as critical for evaluating campaign performance and continuing conversations.
The document summarizes how a law firm used direct marketing tactics to get over 240 directors to attend a free legal seminar. They charged a small fee of £99 to register to increase commitment. They started with 850 names and emails of their target audience and used exclusive messaging, a sense of urgency about limited spaces, and social proof of large companies attending to get registrations. Through repeated targeted emails, they were able to sell out both sessions of the seminar and gain new clients worth over £100,000 in fees from starting conversations with prospects at the event.
Whether you’re sending an email newsletter, a special offer or an invitation, email marketing delivers your message and helps your business skyrocket! Email marketing has an average return on investment of more than $44 for every $1 spent!
So you have a list of leads that are ready to be contacted for an appointment but are anxious about not being able to secure a meeting with them? Then this whitepaper is for you
Nurturing Best Practices for Demand GenAsad Haroon
Most companies have a database of leads that have been set aside after initial closing attempts failed to produce the desired results. These leads should not be ignored, as they can prove at least as valuable as fresh leads, and are worth working. The truth is, even the best leads will not produce the results you want if they are not managed and nurtured well.
Introducing Network Marketing Lifelines – Everything You Need to Know About Uplines and Downlines. Inside this eBook, you will discover the topics about upline basics, make sure your upline sponsor knows the product, make sure upline has a positive outlook, make sure upline is consistent, make sure upline has a good reputation, downline basics, learn recruiting techniques, teach duplication and the importance of training.
This document provides a beginner's guide to SMS marketing. It discusses how SMS marketing works on an opt-in, permission-based model and why it is effective at engaging customers. The guide outlines best practices for SMS campaigns, including growing subscriber lists, running contests, testing different message types, and measuring campaign success through metrics like redemption rates. It emphasizes testing different approaches to find the most valuable campaigns for each business's customers.
Lesson made for Software Engineering course at Roma Tre University.
An overview of how the social media are spreading all over the web connecting people toghether and empowering their conversations
A tabela lista contatos com nome, site, e-mail e telefone para facilitar o contato com diferentes pessoas e organizações. Fornece informações básicas de contato de maneira concisa e organizada.
STT PERU IMPORT SRL., es una Empresa importadora. Vendemos equipos para sauna (cámara seca o cámara a vapor): Generadores de vapor con sistema electrónico japonés y con sistema a gas, pantalla de programación resistente al agua, cubierta de acero inoxidable, fácil instalación excelente acabado. Garantía total por todo un año. ¡Asesoramiento para la construcción de sauna! Comuníquese a los teléfonos 993266141. con atención a Beatriz Grados Gracias!
1) GSS is an information security company in the UK that was formed through the merger of GSS and Peapod in 2007, with a combined turnover of £11.5 million in 2008.
2) GSS has two divisions: a Technology division that sells security products and a Information Risk Management (IRM) division that provides consulting services like risk assessments, audits, and policy reviews.
3) GSS works with many security vendors and technologies to address a wide range of client needs, and maintains accreditations and partnerships to support their products and services.
El Ayuntamiento de Antequera pondrá a la venta una parcela en el Polígono Industrial con el objetivo de que el comprador construya un vial que una los polígonos de La Azucarera e Industrial. A cambio, el comprador obtendrá la propiedad de parte de la parcela en una ubicación estratégica. El proyecto busca mejorar la conexión y circulación entre los polígonos, impulsando la actividad económica.
Javier Alfonso Tenorio Maureira nació en Lima, Perú en 1961 y ha vivido toda su vida en el barrio de San Felipe en Jesús María, Lima. Se graduó con honores de la escuela San Antonio de Padua en 1978 y estudió derecho y antropología en la Universidad Católica de Lima, donde ahora trabaja como un reconocido etno-investigador por su trabajo en la Ruta de Santiago durante la época colonial.
Este documento proporciona una introducción a la tecnología actual de televisión. Explica conceptos clave como la señal de video, el color, los sistemas de televisión analógicos como NTSC y PAL, la digitalización del video, la compresión de video y sistemas de compresión como MPEG. El documento es una referencia útil para entender los fundamentos técnicos de la televisión moderna.
Windows Phone 7 introduced a new "Metro" interface that focused on the end user experience. It featured a 1 GHz processor, multi-touch screen, sensors like accelerometers and GPS, and the ability to develop applications using Silverlight or XNA. The Windows Phone marketplace allowed developers to distribute apps and games through a centralized storefront. Overall, Windows Phone 7 marked a significant change from older Windows Mobile platforms and aimed to make the user interface and development experience more cohesive.
Investor Presentation Walkabout Resources (ASX:WKT) May 2013Hong Bao Media
WKT is an ASX-listed resource company with coal assets in Botswana and copper, cobalt and PGE projects in Tanzania. It has a large inferred thermal coal resource in Botswana and high-grade copper showings in Tanzania, with oxide grades up to 20% copper. WKT also has a PGE project in Tanzania with previous drilling intersections up to 17 meters at 4.9 g/t PGE+gold. The company aims to advance its projects from exploration to resource definition and pre-feasibility to generate early cash flow.
El voleibol es un deporte de equipo donde dos equipos se enfrentan a través de una red central, tratando de pasar el balón al campo contrario. Los jugadores rotan posiciones después de cada punto y solo tienen tres toques para devolver el balón. Se gana un punto si el balón toca el suelo del campo contrario o sale fuera de la cancha. El voleibol requiere habilidades como recepción, colocación y saque, además de potenciar la unión del equipo.
Este documento presenta un resumen del número 72 de la revista Verde es Vida. En él se anuncian las últimas novedades para el cuidado de plantas y jardines, se proporciona una agenda de tareas para las próximas primaveras, y se ofrecen consejos sobre cómo perfumar los ambientes con plantas fragantes. Además, incluye artículos sobre helechos arborescentes, hortensias, loros cacatúas y cómo definir los bordes en el jardín.
Este documento presenta el plan de vida de Janeth María Ortiz Sánchez. Incluye información personal, valores, recursos, oportunidades, dificultades, amenazas y una reflexión sobre su visión para el futuro en diferentes dimensiones de su vida como la emocional, social, espiritual y más. El documento analiza su situación actual y metas para mejorar y fortalecer aspectos de su personalidad y proyecto de vida.
Este documento proporciona una lista de licencias de patinaje artístico sobre ruedas en España. Incluye el nombre, apellidos, club y categoría de cada patinador, separados por género en las categorías Master 30, Master 40, Master 50, Master 60 y Master 70.
Este documento propone la creación del distrito Los Chankas en la provincia de Chincheros del departamento de Apurímac. Presenta los límites del nuevo distrito y establece disposiciones transitorias para su administración hasta que se elijan nuevas autoridades. El proyecto de ley crea este nuevo distrito para promover el desarrollo económico y social de la zona y garantizar los derechos de su población de acuerdo a la Constitución.
Method and apparatus for live streaming media replication in a communication ...Tal Lavian Ph.D.
Replication of live streaming media services (SMS) in a communication network may be enabled by introducing the streaming media-savvy replication service on a network element, through a number of functions such as client/service registration and classification, packet interception and forwarding, media replication, status monitoring and configuration management. In an embodiment, client requests and server replies of an SMS are intercepted and evaluated by the network element. If the SMS is not streaming through the network element, the replication service registers the SMS and establishes a unique SMS session for the requesting clients. If the SMS is already streaming through the network element, the replication service replicates the streaming media and forwards it to the requesting clients. This reduces bandwidth usage on the links connecting the streaming media server with the network element and reduces the number of client connections to the streaming media provider's servers.
https://www.google.com/patents/US20050076099?dq=20050076099&hl=en&sa=X&ei=RONVVKPrLNefugSgnILwAQ&ved=0CB8Q6AEwAA
El documento habla sobre el uso de herramientas tecnológicas en el aula. Explica que la educación ha sufrido cambios drásticos en sus recursos didácticos tecnológicos y que estas herramientas ofrecen una nueva forma de impartir clases. También menciona que la sociedad exige que los profesores usen estas herramientas para beneficiar la educación. Finalmente, detalla algunos temas que se tratarán como por qué usar herramientas tecnológicas, tipos de buscadores y el uso
This document provides biographical information about Prof. Radheshyam Chaturvedi, including his academic qualifications and achievements, publications, awards received, and areas of specialization. Some key details:
- He received his MA from Banaras Hindu University in 1967, where he stood first among all students.
- He has published 14 books on topics like Indian philosophy, medicine, and Tantra. Another 5 books are under press.
- He has produced 23 Ph.D. scholars in Sanskrit and has over 40 years of teaching experience at various universities.
- His areas of specialization include Indian philosophy and Tantra studies, especially Shakta Tantra. He is currently
Cellphone marketing for easy access to millions ofLeo Vidal
This document discusses how text message marketing can help businesses reach millions of potential customers. It explains that as more people use mobile phones, text marketing campaigns have become an effective way for companies to communicate with customers and increase sales. The document advocates that businesses should incorporate text message marketing into their strategies to help ensure the success and growth of their company.
This document outlines the rights and restrictions for a report on building an internet home business. It can be given away, broken into parts for websites with attribution, and used as content for autoresponders and websites. However, it cannot be edited, added to products/courses, or sold. The document also provides tips for internet marketing success, including treating it as a real business, focusing on one program, developing customers, and learning advertising, marketing, and promotion skills.
Boost your online earnings through marketing with social networking. If you are out to draw potential customers, expand your online presence as well as exposure and the financial future of your company, a good and effective way is to know everything about online marketing and social networking. Something that is proven effective.
What do you need to know about small business marketing (post pandemic)AtheethBelagode
In this article, you are going to learn everything you always wondered about small business marketing like how to do marketing on a small budget, which digital channels are worth important, how to grow fast, and whether to outsource your marketing work to a digital marketing agency or keep everything in-house.
SMS Marketing More Than Just LOLs & OMGsSimplyCast
You have no doubt heard how important mobile marketing and sending well-timed SMS messages have become. This guide will fill you in on why.
There is more to typing in your message and sending a text to the masses. Learn more about:
What SMS Marketing Is
All The Best Practices
Building A List
Reports and Tracking
Industry Examples
Have you ever heard the term “Marketing Automation” before? Well, given that we are in 2018, I’m sure you have come across it multiple times. Especially if you spend some time searching for tools to boost your marketing activities. But do you know what is it? Do you confuse it with email marketing? I surely hope that you don’t! Think of the time you had to waste carrying out repetitive marketing tasks that kept you from doing the important stuff. From logging in to your social media accounts separately to post each post at its scheduled, to sending out cold non-personalized emails to your customers or prospects. Marketing Automation came to save the day!
This document provides five tips for effectively using a bulk SMS service for advertising campaigns:
1. Have a clear goal for your SMS campaign such as driving more website traffic or getting customers to try a new service.
2. Craft targeted content for different customer segments by categorizing customers and sending concise, urgent messages with calls to action.
3. Consider the optimal timing for your messages - avoid Mondays and late nights, and test sending times to see what works best.
4. Experiment with different message content and schedules to see what resonates best with customers.
5. Track customer responses and interactions to understand what messages and times are most effective.
This document provides guidance on how to build a successful internet home business. It discusses choosing a domain name based on relevant keyword research. It recommends setting up websites using WordPress and services like HostGator for hosting. The document emphasizes the importance of email marketing tools to build an email list of customers and developing relationships over time. It also discusses basic search engine optimization strategies. Overall, the document provides a high-level overview of fundamental components and steps to consider when starting an internet home business, including choosing a domain, building a website, using email marketing, and search engine optimization.
This document provides information about pay-per-click (PPC) marketing for small businesses. It discusses what PPC marketing is, the benefits for small businesses, the top 5 PPC networks, and what is needed to run an effective PPC campaign. Key aspects include only paying when someone clicks on an ad, the ability to target specific locations, accurate tracking of results, and the importance of thorough keyword research. Hiring a marketing consultant is recommended to help properly set up and manage an effective PPC campaign.
7 Tips to Leverage the Power of SMS MarketingRohanLal7
The document provides tips for maximizing the success of SMS marketing activities. It recommends having a professional team to plan and execute large SMS advertising campaigns. It also suggests using customer relationship management apps to track message performance, segmenting customers for targeted promotions, keeping messages concise and clear with calls to action, and sending messages at optimal times when customers are most likely to engage.
This book explains the concept of customer relationship marketing(CRM) and provides guidance on how to implement it effectively. It also gives good practical examples of customer relationship marketing and the importance of social media when targeting a customer. For more information please click on link:
https://shrinke.me/6RwSQs0W
Relationship build business... how do you relate to your target audience?
If you want to have a long-term customer based circle, building relationship is essential.
You see, people buy from you because they already have the connection and trust with you not that they need the product alone. This is very important to understand.
CRM marketing can provide several benefits when integrated with marketing strategies. It allows access to readily available lead information, helps prioritize sales pipelines, and improves alignment between sales and marketing teams. CRM software helps track customer interactions, automate lead qualification, improve revenue tracking, and enables more targeted messaging to prospects. Integrating CRM with marketing automation creates a powerful tool that can enhance lead generation, handoffs, campaign automation, and provide better marketing accountability and ROI measurement.
CRM marketing can provide several benefits when integrated with marketing strategies. It allows access to readily available lead information, helps prioritize sales pipelines, and improves alignment between sales and marketing teams. CRM software helps track customer interactions, automate lead qualification, improve revenue tracking, and enables more targeted messaging to prospects. Integrating CRM with marketing automation creates a powerful tool that can enhance lead generation, handoffs, campaign automation, and provide better marketing accountability and ROI measurement.
Email marketing; It is a new generation marketing method in which electronic mail is used as a kind of direct marketing tool to deliver marketing messages to a certain audience.
Little Known Marketing Ideas You Should KnowWendy Mabbett
The document provides guidance on effective marketing strategies for small businesses. It emphasizes the importance of foundational marketing strategies and learning topics in the correct sequence. It then discusses segmenting marketing efforts for different demographic groups and tailoring communications more specifically. The document also stresses the value of creative engagement and interaction on websites to immerse visitors. Finally, it outlines how to segment an email list to extract higher profits through targeted promotions to different customer groups.
Caught Up On Multilevel Marketing? Look At These Smart Recommendations!Golconda Enterprises
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This document provides an overview of social media marketing strategies for small businesses. It discusses the benefits of social media marketing, including reaching large audiences, increasing brand awareness, improving customer service and interactions, performing market research, and establishing expertise. The document also provides tips for creating a social media marketing campaign, such as setting objectives and familiarizing yourself with popular social media sites like Facebook, YouTube, Twitter, LinkedIn and Google Plus.
This document provides information about seminars and workshops for small businesses. It defines a small business seminar/workshop as a one or multi-day event where a business brings people together to promote their product or service. The main difference between a seminar and workshop is that workshops involve more participation from attendees through activities and interactions, while seminars primarily feature a speaker presenting to attendees. Hosting seminars/workshops provides benefits to both attendees and businesses, such as establishing the business as an authority, generating new leads, and improving public speaking skills. For seminars to be successful, they must deliver valuable information to attendees and create a targeted audience that shares common interests.
This document provides information on creating a social media marketing campaign for a small business. It begins with an introduction on the importance of marketing for small businesses and how social media can help reach customers. It then discusses what social media marketing is and lists 16 benefits it can provide such as increasing brand awareness, customer trust and interactions. The document concludes by offering tips on how to create a social media marketing campaign, including setting objectives and using various social media platforms in a consistent way.
Video marketing allows small businesses to reach large audiences at low cost. It provides many benefits such as increasing brand awareness, generating leads, and improving website traffic. Successful video marketing strategies create engaging videos with content that informs customers about a business and its products/services in an easy to understand way. Businesses can distribute videos through sites like YouTube and employ techniques to maximize viewership. Common types of marketing videos profile a company, its employees, products/services, or provide testimonials.
The document provides instructions for creating and optimizing a Facebook page for a small business. It begins by explaining the importance of having a Facebook page and then outlines what should be prepared beforehand, including photos and a vision for the page. Step-by-step instructions are given for setting up the page, including choosing a category, cover photo, profile photo, filling out the About section, organizing apps, and setting milestones. Tips are provided for each step to help the page stand out and engage customers.
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How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
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Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
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12. Design Sprint Framework
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3. Text Message Marketing for Your Small Business
Introduction
SMS, short message service or, as it’s become more commonly
known, text message marketing, has become so huge today that many
customers don’t even realize that they’re part of a text message
marketing campaign.
Do you receive texts from your cell phone company telling you about a new
product or service? Or does your gym text you telling you when there’s a new
class or promotion available?
If you get a text message from any business, or from someone you don’t
know, the chances are good that you’re part of a text message marketing
campaign.
More companies today are jumping onto the text message train and with so
many benefits; it’s not hard to see why.
Still, so many small businesses can’t see those benefits because they’re so
overwhelmed at the thought of this kind of marketing.
Doesn’t it cost a lot of money? And how is a business to
build a list of numbers for the text message campaign? When
are you supposed to even have the time to text all of those
hundreds, or even thousands, of numbers?
Page 3
4. Text Message Marketing for Your Small Business
It’s no wonder small business owners quickly give up even the thought of
text message marketing.
But there is an answer for each of those questions, and they’re all within this
guide. This report will walk you through, step-by-step, on how to create a
text message marketing campaign from beginning to end.
Within you’ll find out what you’ll need to begin, how to find a short message
service company that works for you, how to set these campaigns up to run
automatically, and tips on what texts work the best, and how often you should be
texting customers.
So go on! Start reading and finding out everything you need to know about
text message marketing for your small business!
Page 4
5. Text Message Marketing for Your Small Business
Text Message Marketing for Your
Business
Text Message marketing Challenges
Text message marketing doesn’t pose many challenges to the small business
owner; that is, once they’ve already embarked on creating a campaign.
Getting to that point where it’s no longer overwhelming and starts to
become profitable though, can be a bit of a challenge in and of itself.
Here are the biggest obstacles faced by small business owners when they
first start considering text message marketing for their business.
Challenge #1: Not knowing the benefits
Some business owners know the benefits that come with text message
marketing. Others have heard of it, but don’t really see how sending out a few
texts can translate into bigger profits.
For this latter group, here are just a few of the biggest benefits that can be
derived from text message marketing.
It’s incredibly fast.
With other types of marketing campaigns, it could take weeks or months
before your campaign is even off the ground; and it could be even longer
before you start seeing any results from that marketing.
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6. Text Message Marketing for Your Small Business
Text message marketing on the other hand, can be done within a second,
and customers can respond right away.
It allows you to target certain audiences more effectively.
With billboards, newspaper ads, flyers, pamphlets, and radio ads, you either
need to blanket all of your customers with the same advertisement, or you
need to spend a huge amount of time sorting them out into different target
groups and then marketing only to them.
However with text message marketing you can automatically target certain
people and certain groups, or you can send the text to every customer –
both will take the same amount of time.
It garners more results than email marketing.
Email is still king when it comes to many online and digital forms of
marketing; but not text messaging. Studies have shown that while
customers are more likely to ignore or block marketing email addresses,
they’re much more likely to open – and be open to – marketing and
promotional material sent via text message.
It’s environmentally-friendly.
Everyone’s concerned about “going green” these days, including your
customers.
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7. Text Message Marketing for Your Small Business
Text message marketing includes paperless campaigns; something that’s
more budget-friendly for you, and more enticing for your customers!
Challenge #2: Having no time
Business owners already find that they have no time in the day. So how are
they supposed to find time to create a campaign, gather numbers, and then send
the marketing material to all those people?
Creating the campaign and sending text messages isn’t difficult and
can be done by the small business owner if they’re interested in doing
things themselves.
For those who aren’t, a marketing consultant is a valuable resource that
will be able to do both for them.
Whether you’re looking for a step-by-step guide, or just need to know how
to hire the right marketing consultant to do it all for you, this guide will show you
how to do both.
But what about the time involved?
Short messaging service companies can set you up so that everything,
all of your campaigns, run automatically – to only the people that you want it sent
to. How do you find that short messaging service company? It’s further on in this
report.
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8. Text Message Marketing for Your Small Business
Challenge #3: Having no numbers
Too many business owners think that just because they don’t have
any numbers to send their text messages to, they shouldn’t even bother
with this type of marketing.
However, those same business owners are currently sitting on a vast
amount of numbers and don’t even know it. And for those that aren’t, or that need
more numbers to add to their pile, this report will show you how.
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9. Text Message Marketing for Your Small Business
Before You Create a Text Message
Marketing Plan
Before you start creating your own text message marketing campaign, you’ll
need to know about a few things.
These are listed below.
Know the rules
Each state has different rules when it comes to text message
marketing and because this type of marketing is still quite new, the laws
are very vague.
You need to thoroughly do your research on the laws pertaining to your
state and area to ensure that you’re staying within them.
Spam is not as common in texts as it is in email, but spammers and
hackers are still out there, and you don’t want to be labeled as one of them. To
keep yourself completely protected, it’s best to also stay within the email
marketing laws, which are a bit clearer and easily found.
If you find that you don’t have the time to research the laws yourself, it’s
best to speak to a marketing consultant; they’ll know exactly what the laws are in
your area.
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10. Text Message Marketing for Your Small Business
Traditional marketing
Text message marketing is a very lucrative form of marketing, but it
was never meant to replace other types of marketing.
While this is true with many of the new forms of marketing, it’s especially
relevant with text message marketing.
This is because this form of marketing typically points back to a blog, a
website, a phone number, or some other type of marketing – direct or indirect.
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11. Text Message Marketing for Your Small Business
Types of Text Messaging Marketing
Campaigns
Once you’re armed and ready with the few things you need, it’s then
time to start deciding on which type of campaign you want to run.
You can rely strictly on one, or use different methods depending on the
promotion.
You can also use the trial-and-error method, although a good marketing
consultant will be able to advise you on which campaigns work best, and when.
Text blasting or bulk messaging
With this type of messaging one message is sent to a mass group of
clients, much like you would send a group message within email.
Providers that offer this type of SMS marketing will typically have an
address book feature. Here you can import all of your numbers, and continually
add to them and store them. This list can typically be broken down into smaller
groups, allowing you to create better-targeted campaigns.
With this type of marketing campaign you have to be extremely careful; you
can’t just save every number you ever get and continue to text them messages.
Instead, you must give your customers the option to both opt in to the
campaign, and opt out. While they may be interested in your product or service
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12. Text Message Marketing for Your Small Business
for a little while, it might not be forever; and they might not appreciate receiving
texts two years after they gave you their number.
Most states and other regions are also very particular in their laws regarding
unsolicited emails and text messages – another reason to be extremely careful.
So how can you get phone numbers when using this type of
marketing?
Here are a few ways:
Existing customer database (you can email them an invite, don’t
just add their number)
Place a request in your monthly/weekly newsletter or magazine.
Include a request in all offline marketing material.
Place a request on the company’s website.
When asking people for their phone numbers, always stress that privacy is of
your utmost concern; and explain the benefits they’ll receive just by being part of
the program (special discounts, coupons, etc.)
Keyword response
With a keyword response marketing campaign, customers will
contact you first before you send a text message back to them.
This type of marketing campaign is usually designed to increase direct
interaction between the company and the customer.
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13. Text Message Marketing for Your Small Business
For example:
A real estate agent may include on their business cards, “Text
LISTINGS to find out what I have in the area!” When a homebuyer
texts the number, an automated response is set up to immediately
text the buyer back. In this case it would read something like,
“Thanks for the interest in my listings! I’ll contact you within
the next hour!”
While keyword response can be a highly effective form of marketing
and really get customers involved, the downside is that you, or someone
at your company, must be available at all times specifically to return
those calls.
An ignored call is a failed campaign; and that’s worse than no campaign at
all.
Smart texting
This kind of campaign is highly complex, and not even all providers offer it.
This is a type of keyword response campaign, but it begins a
complete interaction that can involve calling other people or contacting
other programs.
Page 13
14. Text Message Marketing for Your Small Business
In the case of the real estate agent or firm, the buyer could
text the word “LISTINGS” to the specified number. A few seconds
later they’d get a text back asking, “Which price range were you
looking for?” to which they’d reply, and so on.
These can be as long or short as the business owner wants; but the more
complex they are, the more targeted the marketing can be, and the more
knowledgeable the salesperson can go into the call.
These are the biggest benefits that come with smart texting.
Premium-rated SMS
These campaigns are available only if you are using a commercial provider
(the preferred method) and not setting up your own desktop server; and only
certain commercial service providers offer them.
With these campaigns customers text in, but they are charged a
higher-than-usual rate for doing so.
The difference is then split between you and the service provider.
When using this type of campaign, it’s important to consider the average
income of the group you’re targeting. Those with lower incomes likely won’t be
able to afford the higher rates. However, this can be a good way for companies to
make more than they would with a typical campaign.
Page 14
15. Text Message Marketing for Your Small Business
SMS-to-email and email-to-SMS
Most providers will allow a certain amount of these kinds of text
messages free every day; and they can be another terrific opportunity on
how to best capitalize on your text message marketing campaign.
However, you’ll need to know what providers your customers are using for
their cell service.
Cell broadcast
This is much like bulk messaging except that one message is sent
out to every single cellular phone number within a certain area.
It’s been found useful for things like emergency and disaster situations (such
as Bangladesh recently announced it would use it for,) but it could very easily
violate privacy and security terms.
This type of service also requires the consent of every cell phone provider in
the area.
Page 15
16. Text Message Marketing for Your Small Business
SMS Server, Desktop Server, or
Commercial Service Provider?
Once you’ve decided on which type of text message marketing
campaign, or campaigns, you want to use, you’ll then need to decide on
whether you’re going to use a desktop server, or a commercial service
provider.
With an SMS server you’ll most likely need a marketing consultant, or a
team of them, to maintain and update.
Desktop servers, while easier to start up and maintain, are much more
limited. Commercial service providers are the more popular choice, although
both have their benefits, and their place.
Desktop Server
Desktop servers can be a great way to find a marketing campaign
that really works.
However, those that use a desktop server find that at some point when their
marketing needs grow, they’ll need to switch to a commercial provider anyway.
A desktop server consists of two things: the actual SMS software, and a
mobile phone or GSM modem that will be used to both send and receive text
messages.
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17. Text Message Marketing for Your Small Business
Modems are the preferred choice, as mobile phones can be much more
limiting when used as server; but even when using the proper modem, you still
won’t be able to send and receive as many texts as you may like.
In addition, if you happen to exceed the number of messages allowed, the
provider may stop services on your phone’s SIM card when using a cell phone.
The biggest benefit that desktop servers have is that companies can
try out different marketing techniques and campaigns to find which one
works best, without paying a great deal for it.
RapidAndroid and Frontline SMS are two of the most popular companies
offering desktop servers.
SMS Server
Starting up and running an SMS server is the only way to truly get a
fully customized text message marketing campaign, or campaigns, that
allows you to do whatever you want (while staying within the law,) gives
you much better performance, and will be able to both send and receive
many more messages.
The downside to this server? The cost.
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18. Text Message Marketing for Your Small Business
These servers can be extremely costly just to purchase, and then maintain.
Additionally, there’s no question – any business owner is going to need at least
one marketing consultant to help them work with the server, no matter what
work is being done.
Kannel, Gammu, RapidSMS, and PlaySMS are some of the most popular
companies that offer SMS servers.
Commercial service providers
Do a quick search in any search engine for “SMS providers” and you’ll be
returned with a list of hundreds of companies.
Commercial providers have become so popular today because set up
can be very simple and they sometimes come with features such as webbased or desktop management at no additional cost.
Speaking of cost though, every provider is going to have their own fees and
monthly costs, and they’re as varied as the text messages they send themselves.
Because of this, you’ll need to seriously consider the cost of any provider,
and if it’s worth the value of what they’re offering.
That being said, the cheapest provider isn’t always the best deal; and the
most expensive isn’t always the best.
Page 18
19. Text Message Marketing for Your Small Business
Finding an SMS Provider
Your SMS provider could be your best friend, or your worst enemy;
so it’s best to choose wisely.
This is the company that will be providing you with all of your SMS needs,
including setting up the automatic texts; gathering your numbers from you
and in many cases, supplying you with a list of numbers; and just about
anything else that you want to do in order to move forward with your marketing
campaign.
Bear in mind that an SMS provider is not the same thing as a marketing
consultant.
While an SMS provider will set you up and give you the ability to text
thousands of people at a time, they often won’t do more than that. A marketing
consultant is the one that will need to create the actual texts, and set up the
automatic systems that your SMS provider offers.
There are many things that you’ll want to look for in an SMS provider; and
if you are working with a marketing consultant, they’ll be able to take over this job
for you as well if you’d like.
Page 19
20. Text Message Marketing for Your Small Business
If you’re going it on your own, here are a few things to look for:
They deliver messages using a shortcode.
Shortcodes are typically keywords that a customer can enter in order to be
taken to your marketing campaign, collect or redeem coupons, or answer
surveys and polls. It’s generally understood that only the best SMS providers
use shortcodes.
They have Mobile Marketing Experts on staff.
These are marketing professionals that have studied in the specific field of
technical requirements. They are all members of the Mobile Marketing
Association and have specialized knowledge about SMS. Still, they will not
usually create content for you or set up any systems to send out messages.
They are there strictly to work for the SMS provider and advise them on the
best services to offer their customers with today’s SMS needs, and help with
a few technical aspects on the provider’s end.
They have a phone number.
This one may sound a little crazy, but it’s true. Providing SMS is one of those
industries that is fraught with scammers; and those scammers typically rely
solely on online communication since it’s less traceable and they don’t
actually have to deal with any customers. Make sure that yours has one and
that when you call it, you get another person on the other end.
Page 20
21. Text Message Marketing for Your Small Business
They are strictly focused on text message marketing.
While it’s fine for your marketing consultant to dabble in other forms of
marketing as well (and preferred, since they can tie it all together,) this is
not what you want from your SMS provider. As their name suggests, they
provide a specific service – and that service should be all they’re thinking
about.
They have a website that’s easy to navigate.
This one also may sound like you’re just being difficult but if an SMS
provider doesn’t have a website that uploads quickly and is easy to get
around, it could indicate that they don’t have a good grip on how to best
utilize the digital and online world. You may want to find a provider that
does.
Their customers are raving about their customer service.
This is an obvious one. There’s still nothing that can be guaranteed quite like
word of mouth can, and it holds so true when looking for an SMS provider.
Look at testimonials and reviews not located on the provider’s site (thirdparty) and see who is saying the best things about which company. This will
probably be the biggest help when narrowing your list down.
Page 21
22. Text Message Marketing for Your Small Business
Three Most Popular SMS Providers
EZ Texting
EZ Texting allows you to send anywhere from 10 to 10,000 messages in
just minutes, and with just a few clicks.
This company uses keywords that customers can text in to receive coupons,
schedule appointments, and more. They’ll also allow you to segment and sort your
contacts into groups – as many groups as you want – so that you can have more
effective, better-targeted marketing strategies.
Here are some of the features you’ll receive when using EZ Texting:
Web-based service, so the amount of information you store is practically
limitless
Can take polls, and display results on the screen
Uses, and provides, shortcodes
Compatible with PowerPoint
Can create reports
Can create as many groups as you’d like, with as many numbers in each
group as you’d like
Does not allow repetitive voting in polls
Results can be downloaded in Excel format
Free trial
Importing and adding contacts is easy
Multiple choice polls
Page 22
23. Text Message Marketing for Your Small Business
Customized polls
Automatic replies
Provides keywords for polls with ability to buy additional keywords
International voting
Facebook widget
Photo and YouTube attachments allowed
Customer support is available through toll-free number; email; FAQs; and a
blog
Product demo available
Plans start as low as $10/month for 400 messages and go as high as
$149/month for 6,600 messages; additional messages are available for
purchase at the cost of $24 for 1,000 messages.
Ahoy Messaging
Ahoy Messaging is actually much more than simply an SMS provider.
With this company you’ll be able to import contacts easily for SMS purposes;
as well as send out campaigns that include audio files, mobile e-cards, and a
shuffle responder that will place all of your text messages into a “scrambler” and
send them out randomly.
Also from right within Ahoy, you’ll be able to create QR codes, and update
your Facebook and Twitter accounts.
In addition to all of these features, these are the text messaging features
they offer:
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24. Text Message Marketing for Your Small Business
Web-based service
Online set-up
On-screen poll results
Uses, and provides, shortcodes
Creates reports and groups
Prevents repetitive votes
Results can be downloaded as an Excel file
Free trial offered
Contacts can easily be imported and added onto
Multiple choice polls available
Customized polls
Automatic reply messages sent
Will accept votes made through a mobile browser
Keywords for polls are provided
Facebook widget provided
Photo and YouTube attachments allowed
Customer support available through email and FAQs
Product demo available
Plans available from $28/month for 200 messages to $800/month for
10,000 messages; additional messages can be purchased for $110 per
1,000 messages.
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25. Text Message Marketing for Your Small Business
Trumpia
Trumpia is another very popular SMS provider that allows many of the same
features as Ahoy.
These include text-to-screen services, shuffle responders, and picture and video
messaging.
In addition, Trumpia also comes with these features:
Web-based service
Online set-up available
Poll results displayed on screen
Uses, and provides, shortcodes
Creates reports and groups
Prevents repetitive voting
Free trial available
Can import, as well as add onto, contacts
Multiple choice polls
Automatic message replies sent
Votes can be made via mobile browser
Uses, and provides, keywords
Facebook widget available
Photos and YouTube attachments allowed
Customer support available through toll-free phone, email, FAQs, and blog
Product demo available
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26. Text Message Marketing for Your Small Business
Packages available from $50 a month for 1,000 messages to $1200 a
month for 30,000 messages; additional messages are available at $50
for 1,000 messages.
Once you’ve decided what type of campaign you want to run, and
you’ve chosen the service provider that’s going to help you do it, its then
time to move on in the text message marketing plan.
What are you going to say, and what are you going to use it for?
That’s what will be discussed in the next section.
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27. Text Message Marketing for Your Small Business
How to Most Effectively Use Text
Message Marketing
There are a number of different ways you can not only use text message
marketing, but use it to its fullest advantage.
The chances are, once you’ve completed your first couple of campaigns,
you’ll be filled with tons of ideas on how you can most effectively use text
message marketing.
Here are a few to get you started:
Appointment reminders.
It’s incredibly frustrating, and incredibly profit-eating, to make appointments
with customers only to have them cancel at the last second. Sending
appointment reminders via text a few days, or the day before, can help cut
down on the number of those appointment cancelations.
Appointment availability announcements.
Even with the best campaign running appointment reminders, you’re not
going to be able to eliminate cancelled appointments altogether. So when it
happens as it’s bound to, you can instead send out announcements to
customers on the waiting list that one’s become available.
You can fill the spot, customers will be happy you fit them in, and other
customers won’t walk away angry with the cancellation fees you’ve charged
them.
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28. Text Message Marketing for Your Small Business
Event announcements.
It can be incredibly disappointing when you take weeks or months to plan a
company barbecue, a customer appreciation event, or any other event, and
have a poor turnout simply because people didn’t know about it. Text
message marketing can send announcements about the event months
before, and then several times leading up to the event.
Flash sales.
Having a slow business day? Need to drum up some business to balance the
month’s books? Messaging your customers that you’re having a sale for that
day only can do the trick.
Newsletter signup.
This form of marketing works best when using keyword response campaigns.
Place a keyword on your website, slides during presentations, business
cards, and anywhere else you can think of. When customers text in, they’ll
sign up for the newsletter.
Share your presentations.
This particular use has revolutionized the way people speak and present at
conferences and seminars. Gone are the days of copying agendas, notes,
schedules, and other handouts. Now when you get up to speak you can
simply give the attendees a code that they can text. This code will allow
them to download all of the data – to their phone, email, or laptop.
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29. Text Message Marketing for Your Small Business
Polls.
Polls are everywhere today, and they’re a great way to obtain direct, and
quick, customer feedback. Want to know what product your customers are
looking for? Want to know whether or not they’re enjoying a particular
feature of your website or service? Polls will answer all of these questions
and more.
Coupons.
Also one of the biggest uses of text message marketing, sending your
customers a coupon via text message is a huge way to increase profits and
increase customer interaction. Coupons, gift certificates, special previews,
insider info on sales and promotions – it’s all up for grabs with text message
marketing.
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30. Text Message Marketing for Your Small Business
Tips for Writing Marketing Texts
While no one except a good marketing consultant can tell you word for word
what to write in your text message marketing campaigns, here are some ways to
form and create your text messages that will help:
Keep it simple.
With text messages, just like Twitter, you’re forced to keep it simple
because you’re typically limited to about 160 characters. However, you can
still become very confusing within those few characters, and you have to
make sure that that doesn’t happen. Stay focused, offer no more than
one thing in your message, and then get out.
Include a call to action.
The last thing you want is a great message that gets customers excited, and
then leaves them feeling confused as to what to do next. Make a call to
action and be very specific about what they need to do. Remember,
some people could be receiving a text message for the first time when they
receive yours, so walk them through it – exactly.
Include a sense of urgency.
You also don’t want people putting off action on your offer, as that leads to it
eventually being forgotten. Include an expiration date, a “limited time
offer” announcement, or a deadline. It will make it stick in people’s
heads better, and make them take action right away.
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31. Text Message Marketing for Your Small Business
Brand yourself.
Millions of companies and businesses are already using text message
marketing, and millions more are about to start. Because of this, as you
continue to send text messages, they have a better chance of getting lost in
the crowd. Help customers remember your messages further by
branding yourself within them. Place the same tag line, logo, or slogan
at the top of every single message that you send – every single time.
Make it personable.
Every company has their own tone they like to use in their marketing
campaigns, whether it’s professional or casual. But even the most
professional corporations need to learn to keep it casual in their text
messages. Texts by their very nature are casual, and people are used
to being casual in them. While you don’t have to use slang and be supercasual, you can’t be super-corporate, either.
In addition to the things you should do, there are also a number of things
that you should not do. The last section will cover what those are.
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32. Text Message Marketing for Your Small Business
What to Avoid in Text Message Marketing
When text message marketing doesn’t work, it’s usually because
business owners have inadvertently used it incorrectly, or made mistakes
when creating and following through with their campaign.
Below are the biggest mistakes to avoid in text message marketing:
Ineffective promotion of the campaign.
Text message marketing is just one approach, and you’ll need your other
forms of marketing to keep generating profits. But you’ll also need them to
promote your text messaging campaign; it’s the only way to keep getting
numbers and to make the campaign as effective as it can really be. Promote
your campaign on social media, business cards, radio broadcasts, newspaper
adverts, and leaflets.
Not using collected data.
While you can’t keep messaging people years, or maybe even months, after
one campaign, you should keep the numbers you get on-hand and ask them
to opt in to further campaigns. Furthermore, any results from polls that you
take through a campaign should also be recorded and retained. These can
prove to be valuable resources later on when you’re searching for the same
kind of information.
Leaving inquiries unanswered.
How turned off would a customer be if they asked you a question when
standing right in front of you and you didn’t reply? It’s the same thing that
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33. Text Message Marketing for Your Small Business
happens with unanswered text messages. When people text in, they are
showing a genuine interest in what you do and what you’re offering. The
worst thing you could do would be to turn them away.
Buying lists of numbers.
The numbers that you get from your SMS provider you can be fairly certain
are legitimate and legally obtained. However, those that are for purchase
from random individuals or companies are typically not legitimate, and
messages will be identified as spam. Prevent this from happening, and don’t
buy lists from people you don’t know.
Over-texting.
Text too often and you’ll soon have people opting out of your campaign like
wildfire. This one’s really simple: don’t text the same customer any more
than twice a month, unless you’re responding to a question or comment of
theirs.
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34. Text Message Marketing for Your Small Business
Conclusion
Text message marketing has so many benefits that are all too often
untapped by business owners, if only because they’re too overwhelmed by
the thought.
But there’s no reason to be intimidated, or to think that you can’t do it.
Anyone can really, but not everyone has the time. If that’s the case for you,
call a marketing consultant that can explain all of the benefits, help you find the
right service provider for you, and even write all of your text messages for you.
If you do want to do it all yourself, what are you waiting for?
Start researching the different SMS companies, find one you like, and get
writing your very first text message campaign!
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