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Increasing your ROI With Your CMP Campaigns
- 1. Increasing Your ROIFrom Your ContractorMarketingPros.com Campaigns
- 2. OverviewLooking forward tosharing some best practices we have seen across our clientsBut frankly, we would like to learn from you
- 3. Pay For PerformanceMarketingYou pay for LEADSNo monthly fees, No minimum term contractsOur incentives are aligned with yours“Impressions”“Listings”
- 4. Exclusive Website (ExcluSite)Yourcompany, alone, on a top-ranked websiteVisibility on search enginesMemorable URL (ie - www.FlooringInAustin.com)
- 5. How We GetYou LeadsWe take care of all of the internet marketing…So all you need to do is answer the phone!
- 6. 4 Things ToThink About With How Improve ROI Being “ready” to receive real-time leads Adjusting your Price-Per-Lead Improving your Profile Adding new campaigns1234
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- 8. How You ReceiveYour Leads1We provide you with a phone # and put it on your profile. You choose where it rings (office, mobile, etc).Customers can also fill out a form on your ExcluSite. These inquiries go straight to your email inbox.
- 9. Real Time Leadsvs. Shared Leads1It’s a different kind of customer who wants to speak with you directly vs. one who wants 4 competing quotesThey want to hear that you are THE flooring expert in their city. Turn their questions into an opportunity to show off your knowledge!
- 10. Optimizing incoming leads1Havea plan for answering the phoneSet up simultaneously ringing phonesHave your team take notes on calls so you know who to call back again later, hoping to close. NOTE: this feature is available in our “lead log”Regularly follow up with leads that are undecided.Immediately return missed calls.Show the caller how much you know.Be ready to sell yourself!
- 11. Lead Dashboard &CRM1We provide an online dashboard where you canSee your lead logAdd to your profileRequest more leadsUseful Lead Log FeaturesSee date, time, caller ID, call duration
- 12. Free optional callrecording
- 13. Take & savenotes about leadsChoosing Your Price Per Lead2$35 - $150Recommended Bid for Flooring Leads
- 14. Factors of LeadVolumeChange your price per lead at any time to affect lead volumeMarket CompetitivenessPopulation & Service AreaCompleteness of Your Profile2
- 15. What Makes AGreat Profile?3
- 16. What Makes AGreat Profile?3A complete profile:Lots of uploaded photos: Customer TestimonialsFree EstimatesCoupons and SpecialsBBB, awards, Service Guarantees, Warranties
- 17. Profile – Aboutthe Company 3“About Us” page“Services” page“Customer Testimonials”The more you tell your potential customers, the more likely they are to pick up the phone!
- 18. 3Images: Logos= Signs of Trust
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- 21. 3Profile – AdditionalInfo (cont)License and Insurance InfoGeographic Service AreaUse the map to “draw” your service areaNOTE: This map will appear on the site
- 22. 3Profile – AdditionalInfo (cont)Customers love reading pages like “about the owner” and “why our business is special”
- 23. 3Profile – Tender& Lead DeliveryRecord Phone CallsSo you can hear how your team is answering callsCaller ID Preference So you can distinguish a new lead from a personal callForwarding Phone NumbersAdd multiple numbers for simultaneous ringingUpdate Email AddressesTo receive Call Reminder EmailsUpdate Cost Per LeadIncrease your price per lead to be more aggressive in generating leads
- 24. Should I ConsiderMore Campaigns?4Additional campaign can generate additional leads. Most effective for:Focusing on another major suburb Getting leads for another specific service typeie floor refinishing, remodeling, carpets, etc
- 25. Recap on IncreasingROI Optimize conversion, nurturing and follow up with leads Adjust Your Price Per Lead to find your sweet spot Optimize your profile with more, higher-converting content Set up additional campaigns, where appropriate1234
Editor's Notes
- #2 Working with contractors across North America, across different categoriesHave learned some best practices I’d like to share with you
- #3 It feels a little strange to be up here telling you all how to increase your ROI…After all, YOU all are the ones running successful businesses. We can’t possibly know everything you know about running your business..And so afterwards and throughout this conference. I invite each of you to stop by and let us know how we can get better at helping you grow your business. That being said…here are some of the things we’ve learned.
- #5 You get the exclusive use of one of our websites. We make sure your potential customers can find the website when searching online.
- #6 We focus on Search Engine Marketing (SEM), and Search Engine Optimization (SEO).
- #8 Got here @2minReal-time
- #12 Allows you to check the quality of the leads and make sure your CSR’s are doing a good job fielding the calls.
- #13 Tips for Choosing/Changing Your Price Per LeadVolumeWe base how aggressively we spend money advertising the site upon the price per lead you select. The higher the price per lead selected, the more aggressive we can be in spending money advertising the site. The more aggressively we can spend advertising the site, the more traffic the site will receive. The more traffic the site receives, the more leads will be generated.You can find the price point that results in the ROI you are looking for.If you lower you price per lead, you will see lower lead volume.
- #15 - FCI franchisees will have much of the profile pre-populated, however, there are some items that will be unique to each individual location that will need to be filed out.
- #16 - FCI franchisees will have much of the profile pre-populated, however, there are some items that will be unique to each individual location that will need to be filed out.
- #18 Signs of Trust
- #19 Of your work, your team, your vans, your showroomThe photo gallery is the first place most customers visit
- #20 These are the highest converting bits of content
- #24 Typically, the higher the population, the more leads we can generate
- #25 Find your individual sweet spotIf you do one thing at the end of this conference, I’d encourage you to update