Text message marketing can be an effective tool for bars. It allows bars to send permission-based promotional text messages to customers who opt-in. The benefits include high open and redemption rates, targeted and personalized communication, and building customer loyalty. Some text marketing ideas for bars include offering mobile coupons, notifying customers of new menu items, and sending thank you messages. Bars should tell subscribers what to expect, include their name in messages, make it easy to opt-out, and notify of potential texting costs. Spam messages and inconsistent messaging should be avoided.