This document discusses text media and information. It provides characteristics of text, different types of text including hypertext and plaintext, common file formats, and design principles for text like emphasis, proximity and alignment. Text is a flexible way to present information in various sources, from short phrases to lengthy articles, and can be customized through options like fonts, formatting and typefaces to achieve different styles and convey different meanings or emotions.

1. TEXT MEDIA AND
INFORMATION

2. TEXT
A simple and flexible format of presenting information or
conveying ideas whether hand-written printed or displayed
on-screen.
Text is available in different sources whether it is formal or
informal.
Text can be as short such as a single sentence or phrase, or
they can be as lengthy as news articles or investigative
reporting. NEX

3. B
A
C
K

4. CHARACTERISTICS OF TEXT MEDIA
AND INFORMATION
A Text is any media or product we wish to examine.
A Text is effortful to comprehend.
A Text has a limitation too.
Images can communicate everything as once

5. Consumer Producer
YOU CAN BE:

6. TYPES OF
TEXT

7. 1.) HYPERTEXT
-Serve to link different
electronic documents
and enable users to
jump from one to other
in a nonlinear way
FOR EXAMPLE:
GO TO
PARADISE

8. MALDIVES
BOARDWAL
K
By Cinoby
https://www.google.com.ph/url?sa=i&rct=j&q=&esrc=s&so
urce=images&cd=&cad=rja&uact=8&ved=2ahUKEwi27dP
iwa7kAhWaIbcAHVDUATkQjhx6BAgBEAI&url=https%3A
%2F%2Fphotos.com%2Ffeatured%2Fmaldives-
boardwalk-
cinoby.html&psig=AOvVaw28oWHuII7NIDWuoLGsig0f&u

9. 2.) PLAINTEXT OR UNFORMATTED
TEXT
- Fixed sized
characters
having
essentially the
same type of
appearance.
FOR
EXAMPLE:

10. 3.) FORMATTED TEXT
-Appearance can be
changed using font
parameters
FOR EXAMPLE:
CALIBRI
Calibri Calibri
Calibri Calibri

11. Text as Visual
Typeface ( also called font, font type, or type ) refers to the
representation or style of a text in the digital format.
A typeface is usually comprised of alphabets, numbers,
punctuation marks, symbols and other special characters. When
fonts are installed in the computer, they usually come in file
formats such as True Type Font (.ttf), Open Type Font (.otf), etc.
In the absence of images or drawings, text is the easiest way of
communicating to your audience. The use of various font types
can express different emotions or meaning.

12. TYPES OF TYPEFACES
= connotes
formality and
readability in
large amount of
texts
=give a classic or
elegant look

13. = Brings clean
or minimalist
look to the text
= used for
clear and
direct meaning
of text
=give a
modern look

14. =carries a
solid or
heavy
look to
text

15. attention to
itself
because of
its brush-
like stocks
=must be
used
sparingly
and not to

16. = caters to a
wide variety of
emotions or
themes.

17. COMMON FILE FORMATS DESCRIPTION
TXT (Text) Unformatted text document by an editor as
notepad on Windows platform.
DOC (document)
A native format for storing documents created
by Ms Word package.
RTF (Rich Text Format) Cross platform document exchange; default
format for Mac OS X’s default editor TextEdit.
PDF (Portable Document Format) Developed by Adobe systems for cross platform
exchange of documents, supports image and
graphics.
PS (PostScript) A page description language used mainly for
desktop publishing.

19. DESIGN PRINCIPLES AND ELEMENTS
♥ Emphasis
♥ Appropriateness
♥ Proximity
♥ Alignment
♥ Organization
♥ Repetition
♥ Contrast

20. Emphasis-
refers to the
importance of
value given to a
part of the text-
based content.
Appropriatenes
s- refers to how
fitting or suitable
the text is used
for a specific
audience,
purpose or
event.
Proximity- refers
to how near or
how far are the
text elements
from each other.
Alignment-
refers to how
the text is
positioned in
the paged.

21. Organizatio
n- refers to
a conscious
effort to
organize the
different text
elements in
a page.
Repetition-
concerns
consistency of
elements and the
unity of the entire
design.
.
Contrast-
creates visual
interest to text
elements.

22. = Report by ate khleane
= Report by jennifer
= Report by jamelle
= Report by lyca
= Report by riame

24. THANK YOU FOR LISTENING!