7. Kinds of text information
•Brochures, textbooks,
magazines, newspapers,
encyclopedia, etc.
8. Types
• Hypertext – serve to link different
electronic documents and enable users to
jump from one to other in a nonlinear
way
• Plaintext – fixed sized characters having
essentially the same type of appearance
9. Types
• Formatted text – appearance can be
changed using font parameters (bold,
underline, italic, font size, font color, etc.)
10. Hypertext
• This Go to Page 1 is a hypertext that will
bring you to the first slide in this
presentation.
• This Mico Joshua Oloris is a hypertext
that will bring you to my YouTube
Account
12. Typefaces
• Also called font, font type, or type
• Refers to the representation or style of a text in
the digital format.
• Usually comprised of alphabets, numbers,
punctuation marks, symbols and other special
characters.
13. Common File Formats
• TXT (text) – Unformatted text document
by an editor as notepad on Windows
platform
• DOC (document) – a native format for
storing documents created by MS Word
package
– Contain a rich set of formatting capabilities.
14. Common File Formats
• RTF (Rich Text Format) – Cross platform
document exchange; default format for Mac
OS X’s default editor TextEdit,
• PDF (Portable Document Format) –
developed by Adobe systems for cross
platform exchange of documents, supports
image and graphics
15. Common File Formats
• PS (PostScript) – a page description
language used mainly for desktop
publishing
16. ADVANTAGES:
• Availability – printed materials are already
available on a variety of topics and in many
different formats.
• Flexibility – they are adjust to many purposes
and maybe used in any lighted environment.
• Portability – they’re easily transported to
another place with out the aid of machine or
electricity.
17. •User-friendly – easy to use,
no extra effort to search.
•Economical – inexpensive
to produce or purchase.
18. Advantages
• Text reduces the memory demands of
spoken language by providing a lasting
record.
• It can be organizes into a form that is
logical, linear, and concise.
19. Limitation
• The most obvious drawback of text as a
knowledge building and communication tool is
that it lacks the inherent expressiveness of
speech.
• When speech is transcribed into text, it loses
many of its unique qualities - tone, rhythm,
pace and repetition that helps to reduce
memory demands and support
comprehension.
21. Design Principles and
elements
1. Emphasis – Importance or value given
to a part of the text-based content.
• Make the text bold
• Italicized
• Have a heavier weight
• Darkened or lightened
• enlarged
22. Design Principles and
elements
• APPROPRIATENESS – How fitting or
suitable the text is used for a specific
audience, purpose or event.
• Times New Roman, Rockwell
• Arial, Edwardian Script
• Aharoni, Jokerman
23. Proximity
• How near or how far the text elements
from each other
• When two things are closely related,
bring them close together
24. Organization
• Conscious effort to organize the different
text elements in a page
• Ensures that while some text elements are
separated from each other, they are still
somehow connected with the rest of the
elements in the page
25. Repetition
• Consistency of elements
• Unity of the entire design
• Repeating some typefaces within the
page
27. Contrast
• Two elements are different
• Large font with a small font
• Serif and sans serif
• Thin elements with wide elements
• Cool color and warm color
