text and information media

1. TEXT INFORMATION AND MEDIA

2. WHAT IS A TEXT?
◾TEXT a simple and flexible format of presenting
information or conveying ideas whether hand-
written, printed or displayed on-screen
◾any ‘’human-readable sequence of characters’’ that
can form intelligible words

7. TYPES OF TEXT AND COMMON FILE FORMATS
TYPES OF TEXT DESCRIPTION
HYPERTEXT serve to link different electronic documents and
enable users to jump from one to other in a
nonlinear way
PLAINTEXT or
UNFORMATTED TEXT
fixed sized characters having essentially the same
type of appearance
FORMATTED TEXT appearance can be changed using font parameters
(bold, underline, italic, font size, font color, etc.)

8. HYPERTEXT
This https://www.slideshare.net/arnielping
is a hyperlink or link to my SlideShare
account.

9. UNFORMATTED TEXT

10. FORMATTED TEXT

12. WHAT IS A TYPEFACE?
TYPEFACE
◾also called font, font type, or type
◾refers to the representation or style of a text in the
digital format
◾usually comprised of alphabets, numbers,
punctuation marks, symbols and other special
characters

13. TYPES OF TYPEFACES
Serif
◾ a serif is a small line or stroke regularly attached to the end of a larger stroke
in a letter or symbol within a particular font or family of fonts.
◾ connotes formality and readability in large amount of texts. This font is usually
used for the body text of books, newspapers, magazines and research
publication.
◾ Also, serif fonts give a classic or elegant look when used for title or heading.
◾ Examples: Times New Roman, Garamond, Baskerville

14. TYPES OF TYPEFACES
Serif

15. TYPES OF TYPEFACES

16. TYPES OF TYPEFACES
Sans Serif
◾Sans serif - brings a clean or minimalist look to the text.
◾This font is used for clear and direct meaning of text such as road
signage, building directory or nutrition facts in food packages.
◾Also, sans serif fonts give a modern look and is used primarily in
webpage design.
◾Examples: Arial, Helvetica, Tahoma, Verdana, Calibri

17. TYPES OF TYPEFACES
Slab Serif
◾Slab serif- carries a solid or heavy look to text.
◾can be used for large advertising sign on billboards.
◾Examples: Rockwell, Playbill, Blackoak

18. TYPES OF TYPEFACES
Script
◾Script-drawsmuchattention to itself becauseof its brush-like
strokes.
◾Thismustbeusedsparinglyandnottobeusedin largebodytext.
◾Thisfontis usuallyusedin weddinginvitation cardsor otherformal
events.
◾Examples:Edwardian,Vladimir,Kunstler

19. TYPES OF TYPEFACES
Decorative
◾Displayor decorative-catersto awidevarietyofemotions(suchas
celebration,fear,horror,etc.) or themes(suchascowboys,circus,
holidays,summer,kiddie, etc.)
◾Examples:Chiller, Jokerman, Curlz MT

20. TEXT FILE FORMATS
COMMON FILE FORMATS DESCRIPTION
TXT (text) Unformatted text document by an editor as
notepad on Windows platform
DOC (document) a native format for storing documents created by
MS Word package •contain a rich set of formatting
capabilities
RTF (Rich Text Format) Cross platform document exchange; default format
for Mac OS X’s default editor TextEdit

21. TEXT FILE FORMATS
COMMON FILE FORMATS DESCRIPTION
PDF (Portable Document
Format)
developed by Adobe systems for cross platform
exchange of documents, supports image and
graphics
PS (PostScript) a page description language used mainly for
desktop publishing

22. FILE TYPE SELECTION WHEN SAVING AN MS WORD
DOCUMENT

23. DESIGN PRINCIPLES AND ELEMENTS
EMPHASIS
◾importance or value given to a part of the text-based
content
◾make the text bold
◾Italicized

24. DESIGN PRINCIPLES AND ELEMENTS
EMPHASIS
◾have a heavier weight
◾darkened or lightened
◾enlarged

25. EMPHASIS

26. EMPHASIS

27. DESIGN PRINCIPLES AND ELEMENTS
APPROPRIATENESS
◾how fitting or suitable the text is used for a specific
audience, purpose or event

28. DESIGN PRINCIPLES AND ELEMENTS
APPROPRIATENESS
◾Times New Roman
◾Arial
◾Aharoni
◾Rockwell
◾EdwardianScript
◾Jokerman

29. APPROPRIATENESS

30. APPROPRIATENESS

31. DESIGN PRINCIPLES AND ELEMENTS
PROXIMITY
◾ refers to how near or how far are the text elements
from each other.

32. PROXIMITY

33. DESIGN PRINCIPLES AND ELEMENTS
ALIGNMENT
◾ refers to how the text is positioned in the page.
◾ left, right, center or justified.

34. ALIGNMENT

35. DESIGN PRINCIPLES AND ELEMENTS
ORGANIZATION
◾ refers to a conscious effort to organize the
different text elements in a page.

36. ORGANIZATION

37. DESIGN PRINCIPLES AND ELEMENTS
REPETITION
◾concerns consistency of elements and the unity of
the entire design

38. DESIGN PRINCIPLES AND ELEMENTS
CONTRAST
◾creates visual interest to text elements.
◾is achieved when two elements are different from
each other.

39. CONTRAST

40. CREATE A SCRAPBOOK ABOUT ALL
THE MEMORIES YOU’VE CREATED IN
YOUR ENTIRE STAY AT CGCI. MAKE
SURE TO FOLLOW THE DESIGNS AND
PRINCIPLES OF TEXT INFORMATION
AND MEDIA