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MEDIA AND INFORMATION
LITERACY (MIL)
Media and Information Languages (Part 1)
• Genre, Codes and Conventions
MIL PPT 14
Updated: June 12, 2017
MEDIA AND
INFORMATION
LITERACY (MIL)
Mr. Arniel Ping
St. Stephen’s High School
Manila, Philippines
TOPIC OUTLINE:
I. MEDIA AND
INFORMATION
LANGUAGES (PART 1)
A. GENRE
B. CODES AND
CONVENTIONS
C. TV COMMERCIAL
ANALYSIS
Learning Competencies
Learners will be able to…
define genres, codes, and conventions (SSHS);
discuss the different types of genres and codes in
each genre (SSHS);
explain how codes and conventions are used in
constructing media messages (SSHS);
Learning Competencies
Learners will be able to…
Identify the genre and codes used on a television
advertisement (SSHS); and
evaluate everyday media and information with
regard to codes, conventions, and messages; in
regard to the audience, producers, and other
stakeholders (MIL11/12MILA-IIIf15).
Motivation: Movie Trailers
Rings
 https://www.youtube.com/watch?v=mZBLbeDtpaE
Max Steel
 https://www.youtube.com/watch?v=Tf4sa0BVJVw
Jack Reacher
 https://www.youtube.com/watch?v=aRwrdbcAh2s
Motivation: Movie Trailers
Central Intelligence
 https://www.youtube.com/watch?v=RYW47dArUgw
Miracles from Heaven
 https://www.youtube.com/watch?v=CldGTG6iVrU
Formative Assessment:
Board Work
Movie Description
Rings
Max Steel
Jack Reacher
Central Intelligence
Miracles from Heaven
What is genre?
comes from the French word meaning 'type' or
'class‘
can be recognized by its common set of
distinguishing features (codes and conventions)
What are codes and conventions?
CODES
 are systems of signs, which create meaning
CONVENTIONS
 are the generally accepted ways of doing something
Technical Codes
 ways in which equipment is used to tell the story (camera
techniques, framing, depth of fields, lighting and
etc.)
Types of Code
Technical Symbolic Written
Video Presentation
Technical Codes
Camera Angles with Zach King
.(2014). YouTube Channel: King Film School. Retrieved
September 14, 2016, from
https://www.youtube.com/watch?v=tD63b6Z-Tr0
Technical Codes
Camera Techniques
Basic Camera Shots Advance Camera Shots Camera Angles
Extreme Wide Shot
Wide Shot
Medium Shot
Medium Close- up
Close- up
Extreme Close- up
Two Shot
Cut Away
Over the Shoulder
Point of View
Selective Focus
Arc Shot
Eye-Level
High Angle
Low Angle
Bird's Eye View
Worm’s Eye View
Slanted (canted)
Video Presentation
Technical Codes
Camera Movement - Storytelling with Cinematography
.(2015).DSLRguide .Youtube.
Retrieved Sept. 15, 2016, from
https://www.youtube.com/watch?v=J9APrV5cYnE
Basic Camera Movements
Basic Camera Movements
Video Presentation
Technical Codes
Lighting with Zach King
.(2014). YouTube Channel: King Film School. Retrieved
September 14, 2016, from
https://www.youtube.com/watch?v=6W70YkNjFKY
Symbolic Codes
 show what is beneath the surface of what we see (objects,
setting, body language, clothing, color, etc. )
Types of Code
Technical Symbolic Written
Video Presentation
Symbolic Codes
Symbolisms in Films
.(2010).YouTube Channel: Chris Constantine. Retrieved
September 14, 2016, from
https://www.youtube.com/watch?v=WhijmmePlU8
Written Codes
 use of language style and textual layout (headlines,
captions, speech bubbles, language style, etc. )
Types of Code
Technical Symbolic Written
Written Codes
Video Presentation
Conventions
Conventions and Iconography of an Action Film
.(2015). YouTube Channel: Skyline Productions.
Retrieved September 9, 2016, from
https://www.youtube.com/watch?v=HuxNcpC9a0A&list=PLvqJQ
QNqUbBSD9TLTO7EcEGP1KvRWbGDh&index=3
Video Presentation
Conventions
Cinemalaya 2016
(2016). YouTube Channel: Viral Pinoy. Retrieved September
9, 2016, from
https://www.youtube.com/watch?v=DKKuo2kSy0M
Formative Assessment: Poster Analysis
Video Analysis
Codes and Conventions
Watch the following clips from AMC’s “The Walking Dead”
 https://www.youtube.com/watch?v=0OO9ICQ1x9Y
 https://www.youtube.com/watch?v=UkpwMKJptmg
 What codes are evident in this scene?
 What codes were used to compliment the
brilliant acting of this actor?
Formative Assessment
Class Discussion
 How did this scene convince the audience that it is possible
for Glenn to survive under this garbage bin?
Formative Assessment
Class Discussion
Guide Questions
1. How did the director convince the viewers that the two
characters in the first clip was in a dangerous situation and
escaping from the zombies was impossible?
2. How did the director use codes to make the audience think that
Glenn died in the first clip? Do you think it was intentional in the
part of the director to “suggest” or “misled” the audience to think
that Glenn died? Why or why not?
VIDEO (TV COMMERCIAL) ANALYSIS
Kwentong Jollibee Valentine Series: Vow
YouTube Channel: Jollibee Philippines
Date Uploaded: Feb 9, 2017
https://www.youtube.com/watch?v=7kAOvTFA5rs
References
 MIL Curriculum Guide by DepEd
 Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
 http://media-studies.tki.org.nz/Teaching-media-
studies/Media-concepts/Codes-and-conventions#tkibar-
genre-0
 http://media-studies.tki.org.nz/Teaching-media-
studies/Media-concepts/Genre
References
 http://www.thewildclassroom.com/wildfilmschool/gettings
tarted/camerashots.html
 http://www.mediacollege.com/video/shots/
 https://www.youtube.com/user/DSLRguide
 https://www.youtube.com/user/KingFilmSchool
 http://digitalwriting101.net/content/excerpt-camera-
angles-and-shooting-tips-for-digital-storytelling/
References
 https://www.pinterest.com/pin/510454938989324202/
 https://www.tes.com/lessons/YRVz4Xg3TxrJSQ/camera-
movement
 https://www.youtube.com/watch?v=WhijmmePlU8
 https://www.youtube.com/watch?v=HuxNcpC9a0A&list=
PLvqJQQNqUbBSD9TLTO7EcEGP1KvRWbGDh&index=3

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Media and Information Literacy (MIL) - 6. Media and Information Languages (Part 1): Genre, Codes and Conventions

Editor's Notes

  1. Watch the following movie trailers.
  2. Watch the following movie trailers.
  3. Class Discussions Guide Questions How will you describe each movie based on their trailers? How did you know that the movie Rings is a horror film? How is a Horror film different from a thriller? How did you know that the movie Central Intelligence is an action comedy film? How did you know that the movie Max Steel is a sci-fi movie? How did you know that the movie Jack Reacher is an action film? How did you know that the movie Miracle from Heaven is inspirational or family movie?
  4. Media products can be classified into categories or genre Horror, comedy, action comedy, sci-fi , action, inspirational or family are examples of genre in films (also applicable to TV shows) Media genres appear within a medium.
  5. You were able to identify the genre of the films because of codes and conventions. What are codes? Conventions? What are the possible barriers to understanding codes?
  6. Music is both technical and symbolic!
  7. What is the message of this Cinemalaya 2016 promotional video? What does it says about codes and conventions of Filipino Films?
  8. Let’s look at the movie posters of the movie presented earlier. What codes and conventions were used in these movie posters to suggest the genre of the film? Take note how the characters are dressed up in the posters and their posing. Take note of the color scheme used in the poster. Take not how the written code was used in these poster.
  9. Guide Questions What codes are used in the tv ad? How were the codes used in constructing the message of this tv ad? What genre is this tv ad? What made you think so? Why do you think particular tv ad went viral?