This document discusses text, media, and information literacy. It defines text as any sequence of characters that forms words that can convey ideas. Text can be hypertext, plain text, or formatted text. The document describes different typefaces like serif, sans serif, slab serif, script, and decorative fonts. It also discusses common text file formats like TXT, DOC, RTF, PDF, and PS. The document outlines design principles for text like emphasis, appropriateness, proximity, alignment, organization, repetition, and contrast.

1. TEXT INFORMATION AND MEDIA
MEDIA AND INFORMATION LITERACY
MIL11/12PM-IVA-1 / MIL11/12PM-IVA-2
JMJNGOHO 2019

2. WHAT IS A TEXT?
 TEXT a simple and flexible format of presenting
information or conveying ideas whether hand-
written, printed or displayed on-screen
 any ‘’human-readable sequence of characters’’ that
can form intelligible words

3. How is text used in the following
media?

10. TYPES OF TEXT AND COMMON FILE FORMATS
TYPES OF TEXT DESCRIPTION
HYPERTEXT serve to link different electronic documents and
enable users to jump from one to other in a
nonlinear way
PLAINTEXT or
UNFORMATTED TEXT
fixed sized characters having essentially the same
type of appearance
FORMATTED TEXT appearance can be changed using font parameters
(bold, underline, italic, font size, font color, etc.)

11. HYPERTEXT
This https://www.slideshare.net/arnielping
is a hyperlink or link to my SlideShare
account.

12. HYPERTEXT
This https://www.youtube.com is a
hyperlink or link that will bring you to
YouTube.

13. UNFORMATTED TEXT

14. FORMATTED TEXT

16. WHAT IS A TYPEFACE?
TYPEFACE
 also called font, font type, or type
 refers to the representation or style of a text in the
digital format
 usually comprised of alphabets, numbers,
punctuation marks, symbols and other special
characters

17. TYPES OF TYPEFACES
Serif
 a serif is a small line or stroke regularly attached to the end of a larger stroke
in a letter or symbol within a particular font or family of fonts.
 connotes formality and readability in large amount of texts. This font is usually
used for the body text of books, newspapers, magazines and research
publication.
 Also, serif fonts give a classic or elegant look when used for title or heading.
 Examples: Times New Roman, Garamond, Baskerville

18. TYPES OF TYPEFACES
Serif

19. TYPES OF TYPEFACES

20. TYPES OF TYPEFACES
Sans Serif
 Sans serif - brings a clean or minimalist look to the text.
 This font is used for clear and direct meaning of text such as road
signage, building directory or nutrition facts in food packages.
 Also, sans serif fonts give a modern look and is used primarily in
webpage design.
 Examples: Arial, Helvetica, Tahoma, Verdana, Calibri

21. TYPES OF TYPEFACES
Slab Serif
 Slab serif- carries a solid or heavy look to text.
 can be used for large advertising sign on billboards.
 Examples: Rockwell, Playbill, Blackoak

22. TYPES OF TYPEFACES
Script
 Script- draws much attention to itself because of its brush-like
strokes.
 This must be used sparingly and not to be used in large body text.
 This font is usually used in wedding invitation cards or other formal
events.
 Examples: Edwardian, Vladimir, Kunstler

23. TYPES OF TYPEFACES
Decorative
 Display or decorative- caters to a wide variety of emotions (such as
celebration, fear, horror, etc.) or themes (such as cowboys, circus,
holidays, summer, kiddie, etc.)
 Examples: Chiller, Jokerman, Curlz MT

24. TEXT FILE FORMATS
COMMON FILE FORMATS DESCRIPTION
TXT (text) Unformatted text document by an editor as
notepad on Windows platform
DOC (document) a native format for storing documents created by
MS Word package •contain a rich set of formatting
capabilities
RTF (Rich Text Format) Cross platform document exchange; default format
for Mac OS X’s default editor TextEdit

25. TEXT FILE FORMATS
COMMON FILE FORMATS DESCRIPTION
PDF (Portable Document
Format)
developed by Adobe systems for cross platform
exchange of documents, supports image and
graphics
PS (PostScript) a page description language used mainly for
desktop publishing

26. FILE TYPE SELECTION WHEN SAVING AN MS WORD
DOCUMENT

27. DESIGN PRINCIPLES AND ELEMENTS
EMPHASIS
 importance or value given to a part of the text-based
content
 make the text bold
 Italicized

28. DESIGN PRINCIPLES AND ELEMENTS
EMPHASIS
 have a heavier weight
 darkened or lightened
enlarged

29. EMPHASIS

30. EMPHASIS

31. DESIGN PRINCIPLES AND ELEMENTS
APPROPRIATENESS
 how fitting or suitable the text is used for a specific
audience, purpose or event

32. DESIGN PRINCIPLES AND ELEMENTS
APPROPRIATENESS
 Times New Roman
 Arial
 Aharoni
 Rockwell
 Edwardian Script
 Jokerman

33. APPROPRIATENESS

34. APPROPRIATENESS

35. DESIGN PRINCIPLES AND ELEMENTS
PROXIMITY
 refers to how near or how far are the text elements
from each other.

36. PROXIMITY

37. DESIGN PRINCIPLES AND ELEMENTS
ALIGNMENT
 refers to how the text is positioned in the page.
 left, right, center or justified.

38. ALIGNMENT

39. DESIGN PRINCIPLES AND ELEMENTS
ORGANIZATION
 refers to a conscious effort to organize the
different text elements in a page.

40. ORGANIZATION

41. DESIGN PRINCIPLES AND ELEMENTS
REPETITION
 concerns consistency of elements and the unity of
the entire design

42. REPETITION

43. DESIGN PRINCIPLES AND ELEMENTS
CONTRAST
 creates visual interest to text elements.
 is achieved when two elements are different from
each other.

44. CONTRAST