This document provides an introduction to media information literacy. It defines communication and the four categories of communication: verbal, non-verbal, written, and visual. It discusses different mediums of communication and gives examples. It also includes activities about how communication is affected by media and information. The document defines media literacy, information literacy, and technology literacy. It discusses the importance of media and information literacy in accessing, analyzing, evaluating, and creating media and information in ethical and effective ways.

1. Introduction
to
Media Information
Literacy

2. What is communication?
How do we communicate?
Why do we communicate?
What is Communication? The act or process of
using words, sounds, signs, or behaviors to
express or exchange information or to express
your ideas, thoughts, feelings, etc., to someone
else. The exchange of information and the
expression of feeling that can result in
understanding

3. Four Categories of Communication include:
1. Verbal Communication or Spoken Two types of verbal
communication:
1.1:Local communication usually occurs face to face,
2.2:Remote communication takes place over distance.
2. Non-verbal Communication: Body Language, gestures,
how we dress or act, even our scent.
3. Written Communication : Letters, e-mails, books,
magazine, the internet or via other media.
4. Visualizations: Graphs and charts, maps, logos, and other
visualization can communicate messages.

4. In order to communicate, we use different medium of
communication to carry out the message we want to convey.
There are various outlets that we can use in order to deliver
our message. Few of the examples are listed below.
Examples of Communication Medium:
Conversation: Person to person interaction using one’s voice
as the tool to deliver the message.
Public Speaking: One to many interaction using one’s voice
as the tool to deliver the message to a large number of people,
at any given time.
Documents/ Letters/ Mails: Written messages in whatever
form, usually on paper and print.

5. Visual Art: Messages rendered in the form of
paintings, drawings, photography, videos, images, and
the like, that conveys specific emotion, idea or
thought.
Physical Medium: Physical things such as tarpaulin
billboards, posters, in package information contained
in product packaging, and the like.
Digital/ Interactive: Digital and electronic means to
convey messages such as website or computer
application, primarily by the use of internet.

6. ACTIVITY NO. 1
1. How would you be informed of anything
now?
2. What ways would you have to communicate
with one another?
3. How would you share information and
communicate news and events?
4. What would happen with the decisions you
usually make?
5. How would it affect the way you live?
6. What would you personally miss most in
such a situation?
7. What would society lose in this situation?

7. ACTIVITY NO. 2
How is communication affected by media and
information?
 How does Facebook serve as a tool or
medium for communication?
 How did Facebook affect the way people
communicate with each other?
 How did Facebook affect the quantity and
quality of information available to people?

8. Media and Information Literacy (MIL) is a “combination of
knowledge, attitudes, skills, and practices required to
access, analyse, evaluate, use, produce, and communicate
information and knowledge in creative, legal and ethical ways
that respect human rights” (Moscow Declaration on Media and
Information Literacy, 2012).
Media and Information Literacy recognizes the primary role of
information and media in our everyday lives. It lies at the core
of freedom of expression and information - since it empowers
citizens to understand the functions of media and other
information providers, to critically evaluate their content, and
to make informed decisions as users and producer of
information and media content.

9. ACTIVITY NO. 3
In your opinion, what makes an individual literate
in media and information?
• What activities/habits do you practice which
illustrate media and information literacy? Give at
least three examples.!

10. Media is commonly synonymous with technology. So,
what is Media anyway?
Media refers to various channels of communication
between a person or persons and their intended
audience. Television, radio, newspapers and the
internet are different types of Media. One of the oldest
forms of media is print. Media shapes our perceptions
of what is real. It surrounds us in the forms of
billboards, signage, and even the clothes you wear. We
have radio, television, computers, and smartphones.
We have the internet, online video channels, and all
sorts of social media. So stop and look around, media
is everywhere, and it’s not going away anytime soon.

11. Media literacy skills can help youth and adults: -
Develop critical thinking skills
- Understand how media messages shape our culture
and society
- Identify target marketing strategies
- Recognize what the media maker wants us to
believe or do
- Name the techniques of persuasion used
- Recognize bias, spin, misinformation, and lies
- Discover the parts of the story that are not being
told
- Evaluate media messages based on our own
experiences, skills, beliefs, and values
- Create and distribute our own media messages
- Advocate for media justice

12. A. Literacy- The ability to identify, understand,
interpret, create, communicate and compute, using
printed and written materials associated with
varying contexts. Literacy involves a continuum of
learning, wherein individuals are able to achieve
their goals, develop their knowledge and potential,
and participate fully in their community and wider
society.
B. Media- The physical objects used to communicate
with or the mass communication through physical
objects such as radio, television, computers, film,
etc. It also refers to any physical object used to
communicate messages.

13. C. Media Literacy- The ability to access, analyze,
evaluate, and create media in a variety of forms. It
aims to empower citizens by providing them with the
competencies (knowledge and skills) necessary to
engage with traditional media and new technologies.
D. Information- A broad term that covers processed
data, knowledge derived from study, experience,
instruction, signals or symbols.
E. Information Literacy- The ability to recognize
when information is needed, and to locate, evaluate,
and effectively communicate information in its various
formats.

14. F. Technology (Digital) Literacy-The ability of an
individual, either working independently or with
others, to responsibly, appropriately, and effectively
use technological tools. Using these tools an individual
can access, manage, integrate, evaluate, create and
communicate information.
G. Media and Information Literacy-The essential
skills and competencies that allow individuals to
engage with media and other information providers
effectively, as well as develop critical thinking and
life-long learning skills to socialize and become active
citizens.

15. WHAT IS INFORMATION LITERACY?
Information literacy is a crucial skill in the pursuit of
knowledge. It involves recognizing when information is
needed and being able to efficiently locate, accurately
evaluate, effectively use, and clearly communicate
information in various formats.
It refers to the ability to navigate the rapidly growing
information environment, which encompasses an increasing
number of information suppliers as well as the amount
supplied, and includes bodies of professional literature,
popular media, libraries, the Internet, and much more.

16. To become lifelong learners, we need to know not just how to
learn, but how to teach ourselves. We must acquire the skills
necessary to be independent, self-directed learners. An
information literate person should be able to:
Identify information needs and determine the extent of
information needed. Clearly and concisely define the question to
be answered, and realize that the question may evolve.
Locate and retrieve appropriate sources of information.
o Understand the structure of information: how is it produced,
disseminated, organized, cataloged, stored, and retrieved, and
how these factors vary by discipline. For example, how do
scholars or professionals keep up to date in and contribute to
their field.
o Use indexes and other search tools effectively and efficiently
to find specific resources (e.g., select appropriate tools,
formulate search strategies, use appropriate search techniques,
evaluate results)

17. Evaluate information and its sources critically.
o Understand different types of sources and formats, and how to use
them.
Evaluate the relevance and reliability of the information retrieved.
Synthesize the information retrieved, integrate it into one's current
knowledge base, and successfully apply it to the original
information need.
Present this newly acquired knowledge so that others can use it.
o Determine the audience's needs and the best presentation format;
know the standards and criteria for
presenting information in the relevant subject/field/discipline.
o Properly cite sources: direct the audience to sources of further
information and acknowledge one's
sources.
Translate these abilities and concepts to new projects and
disciplines.

18. What is Technology Literacy?
The Colorado Department of Education (CDE) defines
technology literacy as the ability to responsibly use
appropriate technology to:
-Communicate
-Solve problems
-Access, manage, integrate, evaluate, design and create
information to improve learning in all subject areas
-Acquire lifelong knowledge and skills in the 21st
century

19. Discuss the importance of MIL in our society.
Explore the role of media in our society in history
and today.
Examples of media, mass media communications
and MIL will be explained and evaluated in order
to form an understanding why MIL is critically
important to the 21st century.

20. Media and Information Literacy in our lives.
What is Media?
How does it differ from mass media?
Media is a means of communication that reaches or
influences people, such as radio, tv, newspapers,
magazines and etc. Both play an important role in our
lives, despite the fact that media consumption often go
easily unnoticed. But what to do with all of this
information? That’s where MIL comes in.
Media Literacy involves the ability to access, analyze,
evaluate, and create media. Media communication has
become quite a force in our society today, allowing for
consumption of loads of information..

21. The importance of Digital or Technology Literacy in
our lives.
Think about it. On an average day, how much media do
you consume? What are the messages that are being sent
to you? How do they influence your thinking or even your
decisions?
Technology allows for greater expansion of mass media
outlets, starting with the internet, but we also must
consider Facebook, Twitter, Instagram, and the list goes on
and on.
There are different purposes for mass communication,
including to inform, to amuse, to persuade and to
enlighten.

22. PERFORMANCE TASK
Write an essay about the value of being a
media and information literate individual.
Your essay must have a title, an introduction, a
body paragraph (1 main argument with 2
examples), and a conclusion.