2. OBJECTIVES
a. Describe the different dimensions of text
information and media.
b. Evaluate the reliability and validity of text
information and media and its/ their sources
using selection criteria.
c. Critique sample text-based presentation using
design principle and elements
3. TEXT
According to Rouse 2015), a text is any “human-readable
sequence of characters” that can form intelligible words. It
may be in the form of phonetic characters or even glyphs
which are associated with ancient writing culture. Text, when
used in information technology, is distinct from “non-character
encoded data, such as graphic images in the form of bitmaps
and program code.
4. TEXT
A simple and flexible format of presenting
information or conveying ideas whether
hand-written, printed, or displayed on
screen.
13. Different Typefaces
SERIF
•Connotes formality and readability in large
amounts of text.
•Usually used for the body text of books,
newspapers, magazines, and research
publication.
Ex: Baskerville, Times New Roman, Garamond
14. Different Typefaces
SAN SERIF
• brings a clean minimalist look at the text.
• used for clear and direct meaning of text such
as road signage, building directory or nutrition
facts in food packages.
Ex.: Calibri, Arial, Verdana
15. Different Typefaces
SLAB SERIF
• carries a solid or heavy look to text
• can be used for a large advertising sign
on billboards.
Ex: Rockwell, Playbill
16. Different Typefaces
Script
• draws much attention because of its brush-
like strokes
• must be used sparingly and not to be used
in large body text.
Ex.: Monotype, Lucida Handwriting
18. Texts are kept in different file formats. A file
format refers to the digital document or
information that is stored in a computer as a
sequence of bits and bytes. You would
normally recognize the file format by looking
at the extension at the file name.
19. FILE FORMATS
TXT (text) -
Unformatted text
document created by
an editor such as
Notepad on Windows
platform.
20. FILE FORMATS
DOC (document)
• A native format for
storing documents
created by MS Word
package
• Contains a rich set of
formatting capabilities
21. FILE FORMATS
RTF (Rich Text Format)
• is a type of document that allows
you to add many types of markups
and formatting features, such as
font sizes, colors, underlines,
strike-throughs, italics, bolding,
shadows and highlights. An RTF file
retains its formatting features,
even if you open it within a
program that didn't originally
create it.
22. FILE FORMATS
PDF (Portable Document Format)
• PDF files are primarily meant
for viewing, not editing. One
reason they're so popular is that
PDFs can preserve document
formatting, which makes them
more shareable and helps them
to look the same on any device.
23. FILE FORMATS
PS (PostScript)
• A page description language
used mainly for desktop
publishing.
• Page description language is a
high-level language that can
describe the contents of a page
such that it can be accurately
displayed on output devices,
usually a printer.
24. WORD PROCESSING
Word processing technology is especially useful
because the text typed using a computer keyboard
shows exactly the typography. You, as text
generator, are able to edit your work by merely
opening the document from your digital file. The
documents can be stored and reused whenever you
need to.
25.
26. DESKTOP PUBLISHING
Desktop publishing is another technology
associated with text information and media.
Loosely speaking, desktop publishing is when
text and graphics are arranged “into
professional-looking publications which can
then be printed out.”
