From Idea to Product, Course Lectures Samples Promo

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Technology Commercialization, Part One Essential Concepts and How to? By: Motaz Al-Agamawi

Technology Commercialization
From Idea to Product
Part One
How to Define your Business and Identify Where You Stand?
Essential Concepts and How To?

Sections Lectures
Samples
Content Author and Instructor:
Al-Motaz Bellah Alaa Al-Agamawi

SECTION 2: BASIC CONCEPTS
SAMPLE LECTURE 3
VIDEO DISCUSSION

FOR ACCESS THE FULL COURSE PLEASE VISIT:

Technology
Commercialization, Essentials
How to Define Your Business and Determine Where you Stand?

SAMPLE LECTURE 9: PRODUCT AND
SERVICE INNOVATION
LEARNING OBJECTIVES:
1)DISTINCT THE DIFFERENCE BETWEEN CREATIVITY, INVENTION AND
INNOVATION.
2)UNDERSTAND THE TYPES AND FORMS OF INNOVATION.
3)IDENTIFY THE KEY PEOPLE IN TECHNOLOGY INNOVATION.


Technology

Creativity
5

What is Creativity?


Definition of Creativity
6

 Creativity
 Is the ability to bring something new

 Creativity is the ability not the activity of
bringing something new.


Invention
7

What is Invention?


Definition of Invention
8

 Invention
 Is a unique or novel device, method,
composition, process or discovery.
 It may also be an improvement upon, or
alternate means, of achieving an existing
desired result or function.
 Invention is the activity of bringing something
new.

Innovation
9

What is Innovation?


Definition of Innovation
10

 Innovation
 Is the process of doing new things.
 The process of introducing the creative idea
or invention to the market.


The Distinction between Creativity,
11
Invention and Innovation
The ability to create Perquisite of
Creativity something new. Invention and
Innovation

The creation of Results in new
Invention Something new knowledge

The Transformation Result in a new
of an idea or product, service or
Innovation resource into useful processes
application


Sequence of Discovery-Invention-
12
Innovation-Market
May never be developed
into marketable products Invention

Has No Instantaneous Scientific Innovation Adopting Invention
commercial value Discovery

Market Buying or ignoring the
Place innovation


Types and Forms of Innovation
13

Type Forms


Forms of Innovation
14

Companies
Process
Innovation

Service Product
Innovation Innovation

Consumers

Types Of Innovation
15

Incremental Radical

Low Novelty High Novelty


Type Of Innovation Topology
16

Components/Core Concepts
Degree of Novelty Reinforced Overturned

Unchanged Incremental Modular

System/Linkage

Architectural Radical
Changed Innovation Innovation


Change Associated with Type of Innovation
17

Innovation Component System
Incremental Improved No Change
Modular New No Change
Architectural Improved New Configuration/
Architecture
Radical New New Configuration/
Architecture


Innovation Novelty, Example
18

Innovation Form Type
Product Radical
Transistor
Transistor is the most important key components in most of today electronics and it
has the greatest role in the humanity advancement in electronics. Although
transistor has first been patent by Julius Edgar Lilienfeld in 1925 in Canada and
then more research had been conducted by a team of research in AT&T Bell Labs in
1947 but the first silicon transistor was produced in 1954.


19

Service Modular Innovation
SMS (Text) Message
SMS was first thought to be added to GSM protocol in early 80s and the first
consumer implementation and availability was in 1993. Nokia was the first
company which its entire product portfolio supports the new SMS services in
1993. Although SMS is considered to be Modular Innovation but its effect is huge
(compared to Radical innovation ones) today there are more than 2.4 billion active
users for SMS more than 74% of the mobile handset users.


20


Mountain Bike Product Architectural
Innovation
Bikes was found since longtime ago but the mountain bike is a new architectural for bikes to
be more effective and useful in claiming the mountains.


Key People in Technological Innovation
21

Creative Source Champion Sponsor

• Inventor or Originator • Entrepreneur or • Person or organization
who creates something Manager who pursues that backs innovation with
new through personal the idea, providing finance, advice and
vision or effort. leadership for contacts
application

A number of industrial studies reveal that for a technology innovation to
succeed, there are three important people involved and seven important conditions to
satisfy.
The combination of these people and conditions satisfies the need for creativity
and implementation.

15 Min Exercise
22

Please do the Following:
1) Classify your product/service
type of innovation.
Time Left
2) Product/service degree of
novelty with a brief description
for the reasons behind your
choice.
3) Please describe, the customer
benefit from such innovation.
The value your innovation add
to the customer.


SAMPLE LECTURE 10
VIDEO DISCUSSION


Technology

SECTION 4: UNDERSTANDING TECHNOLOGY AND
MARKET RELATION
SAMPLE LECTURE 16: THE TECHNOLOGY S-
CURVE
LEARNING OBJECTIVES:
1)UNDERSTAND THE S-CURVE OF TECHNOLOGY PROGRESS
2) UNDERSTAND THE CONCEPT OF CHANGE IN NATURAL LIMIT
OF TECHNOLOGY

Technology

The S-Curve of Technological Progress
25

A technology' s improvement
of performance follows the S-
curve.
When a technology
performance parameter (y axis)
is plotted against time (x
axis), the result resembles an s-
shaped diagram culled the S-
curve.
Technological performance can
he expressed in terms of any
attribute, such as density in the Source: Customized Management of Technology, By. Prof. Tarek Khalil.

electronics industry (number of
transistors per chip) or aircraft
speed Technology per hour.
in miles Commercialization, Part One Essential Concepts and How to? By: Motaz Al-Agamawi

Technology Progress Life Cycle- TLC
26

(1) the new invention
period, also known as the
embryonic stage
The new invention
period is characterized by
a period of slow initial
growth . This is the time
when experimentation and
initial hugs are worked out
of the system.
Source: Customized Management of Technology, By. Prof. Tarek Khalil.


27

(2) the technology
improvement period, also
known as the growth stage
The technology
improvement period is
characterized by rapid
and sustained growth.

Source: Customized Management of Technology, By. Prof. Tarek Khalil.


28

(3) the mature-technology
period . The technology becomes
vulnerable to substitution or
obsolescence when a new or better-
performing technology emerges.
The mature-technology period
starts when the upper limit of the
technology is approached and
progress in performance slows
down, This is when the Source: Customized Management of Technology, By. Prof. Tarek Khalil.

technology reaches its natural
limits as dictated by factors such
as physical limits .

Example
29

The vacuum tube technology
was limited by the tube's size and the power consumption of the heated
filament.
Both of these factors were natural barriers to electron conduction in a vacuum
tube, Electronic engineers could not overcome these limitations.
The arrival of the solid-state technology, or transistor, which permitted
electron conduction in solid material, changed the physical barriers of size and
power. The transistor technology started a new technology life cycle and
rendered the vacuum-tube technology obsolete.


Changes in Natural Limits of Technology
30

When a technology reaches its
natural limits it becomes a mature
technology vulnerable to
substitution or obsolescence.
A technology's rate of
performance improvement is
dependent on the effort devoted
to its development.
It may progress at a faster
rate and will influence the
progression of the older
technology. Source: Customized Management of Technology, By. Prof. Tarek Khalil.


Example
31

Ceramics, which have higher operating temperatures
and substitute for metals used in internal combustion engines;
the newer technology permits better performance of the engines.
The performance of the engines can continue to improve as a result of a
sequence of newer technologies, each with a higher limit of the performance
parameter of interest.


Multiple- Generation Technologies
32

Technology. like all systems,
has a hierarchy.
A system can consist of a
number of subsystems, and each
subsystem may have a number
of components.
Technology need not consist of
a single component or derive
from a single innovation.
Technology can consist of
multiple technologies and derive
from different generations of
innovation. Source: Customized Management of Technology, By. Prof. Tarek Khalil.

Example
33

The personal computer is a technology and has a technology life cycle. It consists of
several sub technologies, One such sub technology is the microprocessor, which can also
be defined as a technology with a technology life cycle all its own. In turn the
microprocessor has its own multiple-generation technologies or sub technologies. For
example, the microprocessor technology developed by a company such as Intel has
undergone several generations of changes (8088, 286. 386, 486, Pentium). Each of
these generations of innovation helped boost the technology life cycle of the
microprocessor and, in turn. that of the PC.
The same concept applies to software technology, Any software developed for a
major application undergoes several generations of change. The changes improve the
software and extend its useful life. If a company developing software stops its
development after one generation and another company continues to develop new
generations, the former wilt find itself unable to compete with the latter's newer
generation technology.

SECTION 5: EXTERNAL AND INTERNAL
ENVIRONMENT ANALYSIS
SAMPLE LECTURE 21
VIDEO DISCUSSION


Technology

35

For Accessing the Full Course:
http://www.udemy.com/from-idea-to-product-part-one

For More Information and Further Discussions
Al-Motaz Bellah Alaa Al-Agamawi
Email: magamawi@gmail.com
Skype ID: magamawi
Linkedin Profile: http://www.linkedin.com/in/motazalagamawi
SlideShare Profile: http://www.slideshare.net/magamawi

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