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Ideation 101
Sourav Basu
Tech Lead, Yahoo!
http://slideshare.net/souravbasu1
What’s an Idea?
An Idea
Bright Idea
Green Idea
Business Idea
Broken Idea
Small Idea
Big Idea
Many Ideas
No idea
An idea is a thought or a concept,
which proposes a course of action
    to achieve a desired goal
Idea Generation
Random Throw?
Diverge/Zoom Out First!
Converge/Zoom In Next!
Brainstorming
Brainstorming - Solo
1.   Exhaust all options
2.   Sketch or Draw
3.   Avoid Disruptions
4.   Keep a journal
5.   Do what works for you
Brainstorming - Group
1.   Set a time limit
2.   Keep groups small
3.   Stay on track
4.   Give everyone a chance
5.   Don’t criticize
STOP – Lets get to a solution
Convergence


             Business          User
              Goals        Consideration




 Problem
                                           Constraints
Definition

                        Hack
Idea Visualization
Workflow Diagrams
Wireframes
Paper Mockups
Storyboards
Recapitulation
• Conduct a quick brainstorm by yourself or in a
  group
• Define a problem statement
• Identify constraints, target users, business
  goals
• Visualize and capture ideas by using
  wireframes, mockups, storyboards
Some problem challenges
     from our side
Thank You!
      &
happy hacking

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Ideation Process

Editor's Notes

  1. People in my team put together the Movieplex. Who else gets to watch movies as a part of their job? 