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Techniques of
Decision
Making Process
Hello!
We are M. Vamsi Krishna,
P.Sampath, D. Madan,
T. Krishna & Saandeep
MBA- 1A,
Aditya Global Business School,
Surampalem.
You can find me @Linkedin
vamsikrishna.vk28@gmail.com
3
“Making Good Decisions is
a crucial skill at every
Level- Peter F. Drucker
4
Synopsis
 Decision
 Decision Making Process
 Techniques of Decision Making
 Conclusion
5
Meaning
1) The action or
process of
deciding
something or of
resolving a
question.
2) It is a choice
made from
various available
alternatives.
What is
Decision?
6
Decision making process
It refers to a process by which individuals
select a particular course of action
among several alternatives to produce a
desired result for predetermined
objectives.
The main purpose of it is to direct the
resources of an organization towards a
future goals and reduce the gap
between the actual position and the
desired position through effective
problem solving and exploiting business
opportunities.
7
Decision Making Process
8
 Different Decision Making Techniques can
improve decision outcomes and your
effectiveness.
 Different decision making techniques can
provide unique advantages for specific
decisions.
9
Techniques of
Decision Making
Techniques of Decision Making Process
10
Techniques
Marginal Analysis
This technique is used in
decision-making to figure
out how much extra output
will result if one more
variable (e.g. raw material,
machine, and worker) is
added.
In his book, ‘Economics’,
Paul Samuelson defines
marginal analysis as the
extra output that will result
by adding one extra unit of
any input variable, other
factors being held constant.
Marginal analysis is
particularly useful for
evaluating alternatives in the
decision-making process.
Break even
Analysis
This tool enables a decision-
maker to evaluate the
available alternatives based
on price, fixed cost and
variable cost per unit.
It is that point of sales at
which the investments made
and the profits generated by
the firm are at equilibrium.
Break-even analysis is a
measure by which the level
of sales necessary to cover
all fixed costs can be
determined.
At the break-even point,
total revenue equals total
cost and the profit is nil.
It helps to select and choose
the most economical
alternative.
Financial Analysis
This specifically focuses on
the financial aspects of a
prblem like the cost
involved, the returns
expected, the expected time
required for the returns, etc.
This is an invaluable tool in
the hands of decision
makers for evaluating
various financial alternatives
or financial aspects of the
alternatives by analysing
cash inflows and cash
outflows.
11
Techniques of Decision Making
Paired Comparison Analysis
It is helpful in framing a decision when accurate
data is not available to solve a particular problem.
Instead of comparing a large no. of options this
approach believes in reducing all available
alternatives into pairs and then selecting the
better option.
It is a useful tool for making comparison of
related as well as unrelated options like-
decisions regarding purchasing a new machine or
adopting latest technology or venturing in new
markets.
Paired comparison analysis facilitates the
decision maker in setting priorities in case there is
a dispute regarding utilisation of limited
resources.
12
Techniques of
Decision
Making
Techniques
Pareto Analysis
It helps in identifying the
areas in the business that
will help in raising maximum
profits.
The basic idea behind
pareto principle is that 80%
of the benefits can be
achieved by putting 20% of
efforts.
Ratio Analysis
It is an accounting tool for
interpreting accounting
information. Ratios define
the relationship between
two variables. The basic
financial ratios compare
costs and revenue for a
particular period.
The purpose of conducting
a ratio analysis is to interpret
financial statements to
determine the strengths and
weaknesses of a firm, as
well as its historical
performance and current
financial condition.
It also helps in studying the
relationship between past
and present financial
reports.
Operation
Research
This is perhaps the most
scientific technique to
understand industrial or
commercial operations and
predict outcomes.
An operation research (OR)
involves the practical
application of quantitative
methods in the process of
decision-making.
When using these
techniques, the decision-
maker makes use of
scientific, logical or
mathematical means to
achieve realistic solutions to
problems.
Several OR techniques have
been developed over the
years like decision tree
analysis, simulation,
queuing, game theory and
transportation models which
are extremely significant for
making sound decisions,
13
Techniques of Decision Making
Nominal Group Technique
In this technique any form of communication or
information sharing is restricted. Here the
members put forth their suggestion on individual
basis and finally all the suggestions are put to
vote.
The most popular suggestion is then accepted. In
this technique individuals contribute their inputs
individually and reach an unbiased decision as a
group to approve the most favoured idea or
solution.
14
Techniques of
Decision
Making
Techniques Brainstorming
It is a creatve process that is
free from group pressures
and traditional decision
making process.
This is a time tested
technique to broaden the
base of decision making
process by involving a large
no. of persons and
generating as many ideas as
possible.
This is a technique to
generate uninhibited ideas
without the fear of rejection
or criticism.
Grid Analysis
This analytical tool is
especially useful in taking
complex decisions when
there are a large number of
alternatives, the choice is
not obvious and there are
multiple factors to contend
with.
It is highly evolved
technique which helps the
decision maker in making
decisions where the desired
alternatives are not
available.
Force Field
Analysis
It is a technique of weighing
all the pros and cons of an
issue i.e., the factors and
forces in favour or against of
a particular decision.
By comparing the two set of
options decision makers
arrive at the decision which
would have the least
negative or adverse impact.
15
Techniques of Decision Making
Conclusion
 When it comes to making decisions, one should always
weigh the positive and negative business consequences
and should favour the positive outcomes.
 This avoids the possible losses to the organization and
keeps the company running with a sustained growth.
Sometimes, avoiding decision making seems easier;
especially, when you get into a lot of confrontation after
making the tough decision.
 But, making the decisions and accepting its
consequences is the only way to stay in control of your
corporate life and time.
16
Thanks!
Any queries?
You can find me at @Facebook
address vamsikrishnamulasa
17

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Techniques of decision making process

  • 1. 1
  • 3. Hello! We are M. Vamsi Krishna, P.Sampath, D. Madan, T. Krishna & Saandeep MBA- 1A, Aditya Global Business School, Surampalem. You can find me @Linkedin vamsikrishna.vk28@gmail.com 3
  • 4. “Making Good Decisions is a crucial skill at every Level- Peter F. Drucker 4
  • 5. Synopsis  Decision  Decision Making Process  Techniques of Decision Making  Conclusion 5
  • 6. Meaning 1) The action or process of deciding something or of resolving a question. 2) It is a choice made from various available alternatives. What is Decision? 6
  • 7. Decision making process It refers to a process by which individuals select a particular course of action among several alternatives to produce a desired result for predetermined objectives. The main purpose of it is to direct the resources of an organization towards a future goals and reduce the gap between the actual position and the desired position through effective problem solving and exploiting business opportunities. 7
  • 9.  Different Decision Making Techniques can improve decision outcomes and your effectiveness.  Different decision making techniques can provide unique advantages for specific decisions. 9 Techniques of Decision Making
  • 10. Techniques of Decision Making Process 10
  • 11. Techniques Marginal Analysis This technique is used in decision-making to figure out how much extra output will result if one more variable (e.g. raw material, machine, and worker) is added. In his book, ‘Economics’, Paul Samuelson defines marginal analysis as the extra output that will result by adding one extra unit of any input variable, other factors being held constant. Marginal analysis is particularly useful for evaluating alternatives in the decision-making process. Break even Analysis This tool enables a decision- maker to evaluate the available alternatives based on price, fixed cost and variable cost per unit. It is that point of sales at which the investments made and the profits generated by the firm are at equilibrium. Break-even analysis is a measure by which the level of sales necessary to cover all fixed costs can be determined. At the break-even point, total revenue equals total cost and the profit is nil. It helps to select and choose the most economical alternative. Financial Analysis This specifically focuses on the financial aspects of a prblem like the cost involved, the returns expected, the expected time required for the returns, etc. This is an invaluable tool in the hands of decision makers for evaluating various financial alternatives or financial aspects of the alternatives by analysing cash inflows and cash outflows. 11 Techniques of Decision Making
  • 12. Paired Comparison Analysis It is helpful in framing a decision when accurate data is not available to solve a particular problem. Instead of comparing a large no. of options this approach believes in reducing all available alternatives into pairs and then selecting the better option. It is a useful tool for making comparison of related as well as unrelated options like- decisions regarding purchasing a new machine or adopting latest technology or venturing in new markets. Paired comparison analysis facilitates the decision maker in setting priorities in case there is a dispute regarding utilisation of limited resources. 12 Techniques of Decision Making
  • 13. Techniques Pareto Analysis It helps in identifying the areas in the business that will help in raising maximum profits. The basic idea behind pareto principle is that 80% of the benefits can be achieved by putting 20% of efforts. Ratio Analysis It is an accounting tool for interpreting accounting information. Ratios define the relationship between two variables. The basic financial ratios compare costs and revenue for a particular period. The purpose of conducting a ratio analysis is to interpret financial statements to determine the strengths and weaknesses of a firm, as well as its historical performance and current financial condition. It also helps in studying the relationship between past and present financial reports. Operation Research This is perhaps the most scientific technique to understand industrial or commercial operations and predict outcomes. An operation research (OR) involves the practical application of quantitative methods in the process of decision-making. When using these techniques, the decision- maker makes use of scientific, logical or mathematical means to achieve realistic solutions to problems. Several OR techniques have been developed over the years like decision tree analysis, simulation, queuing, game theory and transportation models which are extremely significant for making sound decisions, 13 Techniques of Decision Making
  • 14. Nominal Group Technique In this technique any form of communication or information sharing is restricted. Here the members put forth their suggestion on individual basis and finally all the suggestions are put to vote. The most popular suggestion is then accepted. In this technique individuals contribute their inputs individually and reach an unbiased decision as a group to approve the most favoured idea or solution. 14 Techniques of Decision Making
  • 15. Techniques Brainstorming It is a creatve process that is free from group pressures and traditional decision making process. This is a time tested technique to broaden the base of decision making process by involving a large no. of persons and generating as many ideas as possible. This is a technique to generate uninhibited ideas without the fear of rejection or criticism. Grid Analysis This analytical tool is especially useful in taking complex decisions when there are a large number of alternatives, the choice is not obvious and there are multiple factors to contend with. It is highly evolved technique which helps the decision maker in making decisions where the desired alternatives are not available. Force Field Analysis It is a technique of weighing all the pros and cons of an issue i.e., the factors and forces in favour or against of a particular decision. By comparing the two set of options decision makers arrive at the decision which would have the least negative or adverse impact. 15 Techniques of Decision Making
  • 16. Conclusion  When it comes to making decisions, one should always weigh the positive and negative business consequences and should favour the positive outcomes.  This avoids the possible losses to the organization and keeps the company running with a sustained growth. Sometimes, avoiding decision making seems easier; especially, when you get into a lot of confrontation after making the tough decision.  But, making the decisions and accepting its consequences is the only way to stay in control of your corporate life and time. 16
  • 17. Thanks! Any queries? You can find me at @Facebook address vamsikrishnamulasa 17