The document discusses different types of decision making. It describes voluntary decision making as involving more cognitive processes, time, and energy compared to involuntary decision making which can be learned patterns. It also discusses hidden persuaders that can influence purchasing decisions without awareness through visual stimuli, suggestiveness, accelerated speech, and embedded images. Finally, it describes four decision making styles - the Bull, Bloodhound, Bee, and Eagle - that correspond to different working styles like Driver, Analytical, Amiable, and Expressive.

1. Making Decisions
By Jaklin H.
Speech 104

3. We make decisions ever day
Good decision-making starts
with good preparation and
sound reasoning.

4. Voluntary Decisions
involves mental processes for decision making
Involuntary decisions
are learned patterns without cognitive processes

5. What is Hidden Persuaders?
Hidden Persuaders are used to alter
our decisions such as purchasing decisions.
The purpose of hidden Persuaders is to influence
our decisions without our awareness.
Four methods of Hidden Persuasion are:
Visual Stimuli
Suggestiveness
Accelerated Embedded
Speech Images

6. More Facts about Voluntary Decision Making
The voluntary decision making consumes
more time and it is more difficult
Voluntary decision makers are the main
contributor in the process of making a decision.
Requires active participation
Requires more energy and cognitive process
Voluntary decision makers examine all the information
available in order to make the final decision

7. Authority Figures
Groupthink
Peer Influences
Seeks approval of others
Credible Sources

8. To be a good decision maker you need to know your style.
With a small investment of time researching your decision making style
the more likely you will arrive at a well informed decision.
Driver
Expressive
Amiable
Analytical

9. Driver
They appear to want to make their own decisions.
They give the impression that they know what they want.
They know where they are going and how to make their final decision.
They focus on the present to make a decision rather than pleasing other.
They are more independent and competitive individuals.

10. Expressive
They appear communicative, warm, exciting and approachable.
Their main focus is on the future and they don’t
pay attention to practical detail in present.
They tend to take risks based on their own
or other’s reasoning instead of facts.
They are more creative and imaginative compared to others.

11. Amiable
They value friendships and close relationships.
They are very people oriented and have cooperative behavior.
They are not a risk taker and often stick with the comfortable and known.
They tend to move slowly with less time discipline.
They need to feel safe in the decision-making process.

12. Analytical
They tend to make decisions based on facts.
They value logic, principles, and consistency.
They are careful on decision making and they avoid taking risks.
They focus on the past and collect logical facts.
They appear cold and detached.

13. If your work style is Driver, then your decision making style is Bull
If your work style is Expressive, then your decision making style is Eagle
If your work style is Analytical, then your decision making style is Bloodhound
If your work style is Amiable, then your decision making style is Bee

14. Decision Making Styles
The Bloodhound The Bull
Analytical (Expressive) Pragmatic (Driver)
Makes Decision: Makes Decision:
-On facts rather than feelings -On facts rather than feelings
-On what is observed rather than -On preconceived beliefs rather than observation
pre established emotions.
The Bee The Eagle
Amiable Extrovert (Expressive)
Makes Decision: Makes Decisions:
-On feelings rather than facts -On feelings rather than facts
-On what is observed rather than -On preconceived beliefs rather than observation
pre established emotions
You can determine your decision making style by your working styles

15. There are two types of decision making
“Voluntary” and “Involuntary”
Critical thinkers know the difference between
voluntary and involuntary decision making, and because of that,
they grasp the importance of their key decisions deriving
from voluntary decision making.
However, involuntary decision making is not disregarded
because critical thinkers know that it's an ability for survival.