The document summarizes Tata Consultancy Services' (TCS) plan to create and distribute an annual calendar to promote their brand and communicate their principles and expertise. The calendar will advertise TCS's services and values such as innovation, knowledge, diversity and excellence. It will be distributed globally through print media to attract new clients and employees while strengthening relationships with current customers and workers. The calendar aims to create a strong brand image and acquaint people with how TCS operates.

1. +
SUBMITTED BY:
YASMIN HUSSAIN
KANAN TANDI
NUPUR PRASAD
COMMUNICATION
THEORIES

2. WORK ETHICS:
THROUGH A TCS EXPERTISE,
CALENDAR WHICH INNOVATION,
IS OF DAILY USE Who KNOWLEDGE,
AND WILL SEE DIVERSITY,
EACH DAY GLOBALITY,
TEAMWORK,
How What VALUE,
LEADERSHIP,
EXCELLENCE,
INTEGRITY,
EMPLOYEES,
COLLABORATION,
CLIENTS,
CREATIVITY
POTENTIAL
CUSTOMERS Whom When
-TO CREATE A BRAND THROUGHOUT
IMAGE THE YEAR
-TO HOLD ON TO OLD
CUSTOMERS/EMPLOYEES Why Where
-TO ATTRACT NEW CLIENTS
-PROMOTION GLOBALLY
-TO AQAINT PEOPLE WITH THEIR
PRINCIPLES

3. ENCODES
• TO ADVERTISE
THE COMPANY • DISTRIBUTION
• PRINT MEDIA OF CALENDAR
• PRINTING EVERY YEAR
THEIR USPs
IDEA TRANSMITS
CHANNEL/MEDIA
INTERPRETS
• NEW CLIENT
• HOW THE • NEW EMPLOYEE
COMPANY WORKS • CREATES A TCS • PROMOTE
• SERVICES BRAND IMAGE FURTHER
PROVIDED
RECEIVES FEEDBACK

4. +
THANK YOU