How a professional should go about building their brand, at various points in their career. Also why they need to do so. Presentation by Jessie Paul, CEO, Paul Writer made to the team at Ontrac on April 17, 2011
Note: These are slides only. The recording is also available on Slideshare at: https://www.slideshare.net/Altimeter/the-rise-of-digital-influence-with-brian-solis-13017768
Digital Influence is one of the hottest trends in social media, yet is largely misunderstood.
This webinar, expanding upon Brian's recent report, will discuss in greater detail what digital influence is and how businesses can leverage it to their advantage.
How does influence spread online? How does it cause effect? What are the possible outcomes, and how can they be measured? Brian will answer these questions and others, as well as discuss a clear Action Plan to help businesses capitalize on Digital Influence.
Brian's report, The Rise of Digital Influence, is available on the Altimeter Group website at: altimetergroup.com/research/reports/the-rise-of-digital-influence.
Note: These are slides only. The recording is also available on Slideshare at: https://www.slideshare.net/Altimeter/the-rise-of-digital-influence-with-brian-solis-13017768
Digital Influence is one of the hottest trends in social media, yet is largely misunderstood.
This webinar, expanding upon Brian's recent report, will discuss in greater detail what digital influence is and how businesses can leverage it to their advantage.
How does influence spread online? How does it cause effect? What are the possible outcomes, and how can they be measured? Brian will answer these questions and others, as well as discuss a clear Action Plan to help businesses capitalize on Digital Influence.
Brian's report, The Rise of Digital Influence, is available on the Altimeter Group website at: altimetergroup.com/research/reports/the-rise-of-digital-influence.
Concetta Galante - Il nuovo consumatore di oggi tra tradizione e multicanalitàPersonalive srl
Intervento di Concetta Galante, Senior Client Team Manager, ACNielsen Italia, all'evento del 30 marzo 2007 "Marketing Reloaded: slogan o vero cambiamento?"
Marco Baldan – Multicanalità. Il caso Nozio – Forum Comunicazione 2010Personalive srl
Nell’ambito del Forum della Comunicazione di Roma, nel corso della tavola rotonda dedicata alla Multicanalità tenutasi il pomeriggio del 16 giugno 2010, Marco Baldan ha presentato il caso dell’operatore turistico online Nozio, sottolineando i caratteri di Multicanalità dell’offerta e l’approccio all’attività online.
Giuliano Noci - Il Marketing e i Servizi diventano Mobile! - IAB ForumPersonalive srl
Nell'ambito dello IAB Forum dell'8 novembre 2007, Giuliano Noci presenta lo stato di adozione del mobile e le caratteristiche del suo utilizzo a fini di marketing e comunicazione.
Give Buyers What They Want - Results from ITSMA’s How Buyers Consume Informat...Paul Writer
Presented by Dave Munn - President & CEO, ITSMA at Paul Writer's Great Indian Marketing Summit - IT Edition, 1 Feb, 2013, Bangalore
webcast of the session available at http://www.24framesdigital.com/paulwriter/webcast/010213/in.asp
Op 10 november 2010 heeft MVO Nederland een bijeenkomst georganiseerd rondom Het Nieuwe Werken. 50 aanwezigen zijn actief aan de slag gegaan met dit onderwerp samen met experts van Finext, Conclusion, Microsoft, Ahrend en TNO.
Atti Mobile Marketing: finalmente un'accelerazione - 26 gen 2012Personalive srl
Estratto slide dell'evento "Mobile Marketing & Service: finalmente un'accelerazione" dell'Osservatorio Mobile Marketing & Service della School of Management del Politecnico di Milano, presentato il 26 gennaio 2012.
Giuliano Noci - Reti commerciali e tecnologia: un binomio vincente?Personalive srl
Giuliano Noci descrive in questo intervento i mutamenti nel contesto di marketing, nelle logiche distributive e nei consumatori, che sempre più diventano "reloaded" e multicanale, e analizza criticamente il ruolo che la tecnologia può rivestire per il marketing.
Jessie Paul on Frugal Marketing at INC GrowCoPaul Writer
Presented by Jessie Paul at INC India's GrowCo Summit in Bangalore on July 30, 2011.
Structured approach to building a frugal brand plan spanning legacy and new media.
Concetta Galante - Il nuovo consumatore di oggi tra tradizione e multicanalitàPersonalive srl
Intervento di Concetta Galante, Senior Client Team Manager, ACNielsen Italia, all'evento del 30 marzo 2007 "Marketing Reloaded: slogan o vero cambiamento?"
Marco Baldan – Multicanalità. Il caso Nozio – Forum Comunicazione 2010Personalive srl
Nell’ambito del Forum della Comunicazione di Roma, nel corso della tavola rotonda dedicata alla Multicanalità tenutasi il pomeriggio del 16 giugno 2010, Marco Baldan ha presentato il caso dell’operatore turistico online Nozio, sottolineando i caratteri di Multicanalità dell’offerta e l’approccio all’attività online.
Giuliano Noci - Il Marketing e i Servizi diventano Mobile! - IAB ForumPersonalive srl
Nell'ambito dello IAB Forum dell'8 novembre 2007, Giuliano Noci presenta lo stato di adozione del mobile e le caratteristiche del suo utilizzo a fini di marketing e comunicazione.
Give Buyers What They Want - Results from ITSMA’s How Buyers Consume Informat...Paul Writer
Presented by Dave Munn - President & CEO, ITSMA at Paul Writer's Great Indian Marketing Summit - IT Edition, 1 Feb, 2013, Bangalore
webcast of the session available at http://www.24framesdigital.com/paulwriter/webcast/010213/in.asp
Op 10 november 2010 heeft MVO Nederland een bijeenkomst georganiseerd rondom Het Nieuwe Werken. 50 aanwezigen zijn actief aan de slag gegaan met dit onderwerp samen met experts van Finext, Conclusion, Microsoft, Ahrend en TNO.
Atti Mobile Marketing: finalmente un'accelerazione - 26 gen 2012Personalive srl
Estratto slide dell'evento "Mobile Marketing & Service: finalmente un'accelerazione" dell'Osservatorio Mobile Marketing & Service della School of Management del Politecnico di Milano, presentato il 26 gennaio 2012.
Giuliano Noci - Reti commerciali e tecnologia: un binomio vincente?Personalive srl
Giuliano Noci descrive in questo intervento i mutamenti nel contesto di marketing, nelle logiche distributive e nei consumatori, che sempre più diventano "reloaded" e multicanale, e analizza criticamente il ruolo che la tecnologia può rivestire per il marketing.
Jessie Paul on Frugal Marketing at INC GrowCoPaul Writer
Presented by Jessie Paul at INC India's GrowCo Summit in Bangalore on July 30, 2011.
Structured approach to building a frugal brand plan spanning legacy and new media.
Social Media Metrics and ROI: mUmBRELLA and TCO Social Media TCO
What is the value of my brand’s social media presence? This presentation will demonstrate the steps required to measure the return on your investment- including setting objectives and what you should be aiming for with a social media presence. This session will also explore Measurement on Facebook and other social media sites. Bringing terms like ’virality,” “Reach”, “Talking about vs Engaged Users" into plain language; what they mean for your brand and benchmarks to aim for.
Social Media Marketing Nonprofits and NGOIBM Danmark
Social Media Marketing for Nonprofit/NGO’s
Presentation held at IBM (Lundtofte, Denmark) on June15th, as part of the Service Day Workshop for Nonprofits and NGO’s.
Social Media Business Adoption & Trends, courtesy of Andrew Foote, SVP Edelman, and presented at "Making Social Media Work for Your Strategic Communications Plan" on 2/3/11
Our presentation in London on 24 Jan 2013 on building brand awareness int he digital world. Presented by Precedent's Head of Mobile John Campbell and Consultant Rob van Tol.
Everyone is not an influencer - there are 3 types of members of the community. Learn how to define this, prep your message and amplify the reach of your Influencer Marketing Campaigns. Ideal read for Brand Owners and Influencers and Bloggers.
Paul Writer Can Help Fix Your B2B Customer Acquisition Paul Writer
The Customer Acquisition journey is a critical part of business. We can figure out if it is optimal and suggest ways to make it more efficient through a combination of process improvement, content and omni-channel campaigns.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
1. Building your
professional
brand Thyself!
Marketer, Brand
Jessie Paul
GREAT INDIAN MARKETING SUMMIT
3 December, 2010.
Photo Courtesy Rama V, Flickr
Friday 3 December 2010
Monday 18 April 2011
2. In the land of one
In the land of 1 billion people...
billion....
DOING LEADING THINKING
CXO
Middle Management
Junior Execs ???
Courtesy: Kacey, Flickr
Renaissance Chambara
Monday 18 April 2011
3. Defining Your
Brand
SYMBOLS
HEROES
RITUALS
VALUES
PRACTICES
SOURCE: GEERT HOFSTEDE
Friday 3 December 2010
Monday 18 April 2011
4. What facets can we show?
DESIRED
MESSAGE
PASSION PERFECTION PUBLIC
INTEREST
PROCESSES, BEST
ENTRY-LEVEL
PRACTICES, METRICS,
EXECS
CREATION
OPINIONS, FORWARD-
MIDDLE
LOOKING STATEMENTS,
MANAGEMENT
PROFITABLE HR ISSUES, ORG VIEWS
VISION FOR THE
C-SUITE
INDUSTRY, FRAMEWORKS,
CONTENDERS
POLICY ISSUES
Friday 3 December 2010
Monday 18 April 2011
5. Creating your marketing program
Media Influencer
Awareness
Relations Relations
Government
Analysts Friends &
Family
Employees
Other
Customers
Journalists Thought
Collateral Online
Leadership
Buyer Sales
Consumer
Guides
Trade
Consulting Associations
Companies
Expert
Buying
Users
Advisors
Academics Bloggers
Sample Marketing Ecosystem
Source: No Money Marketing, by Jessie Paul, Tata McGraw-Hill, 2009
Friday 3 December 2010
Monday 18 April 2011
6. Go-to-market strategy
AWARENESS EVENTS, AWARDS, COMMUNITY (ONLINE+OFFLINE)
MEDIA QUOTES IN INDUSTRY STORIES, PROFILES, OP-ED, BLOGS
INFLUENCER HAVE A SHORTLIST OF 3 DREAM JOBS/FIRMS. MEET POTENTIAL JOB-GIVERS THERE.
RELATIONS CREATE A CAREER ADVISORY PANEL OF MENTORS
THOUGHT PERSONAL BLOG, LEADERSHIP ROLE IN INDUSTRY ASSOCIATIONS, ARTICLES ON
LEADERSHIP COMPANY SITE/NEWSLETTER, BOOK, CITATIONS
LINKEDIN PROFILE 100% COMPLETE, PDF RESUME, PROFESSIONAL PHOTO, WEBSITE,
COLLATERAL
YOUTUBE VIDEO, SLIDESHARE DECKS
ONLINE CRISP - COHERENT, RELEVANT, INTERACTIVE, SIMPLE, PERVASIVE
Friday 3 December 2010
Monday 18 April 2011
7. What does success look like?
Acknowledged expert in that field
Known by name not by org title
Personal reputation = > company reputation
Monday 18 April 2011
day 3 December 2010
8. About Us
! Paul Writer is an advisory firm that helps define your marketing, Paul Writer is founded by Jessie Paul,
branding and communications strategy.
considered an expert in brand
! We provide frameworks, processes, expert support, and creative internationalization and frugal
insights to enable you to translate who you are into a cohesive marketing. In 2009, Jessie published No
marketing plan. Money Marketing, Tata McGraw-Hill’s
fastest selling professional book on
! Paul Writer brings expertise on marketing innovations across the
marketing.
spectrum of offline and online to reposition and communicate brand
values in a frugal, yet effective manner.
As Chief Marketing Officer of Wipro’s IT
business and as Global Brand Manager at
! Services offered are Infosys, she has been recognized for her
! Marketing Strategy Design contribution towards putting the Indian
! Validation & Advisory Services
IT industry on the global map.
With over 15 years in services marketing,
! Our clients include: including a stint with Ogilvy & Mather,
! Ramco Systems Jessie has been named one of the most
! Aujas Networks influential business women in India. She
! Allied Digital Services Ltd. runs a popular blog on marketing and
Monday 18 April 2011
was India’s first CMO on Twitter.
! Venkataramanan Associates