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          Symbiosis	
  Institute	
  of	
  Media	
  and	
  Communication,	
  Pune	
  
              	
  

              	
  
              	
  
                                                	
  
       Introduction	
  To	
  Media	
  And	
  Communication	
  
                                -­‐Prof.	
  Radhika	
  Ingale	
  
                                                	
  
                                                	
  
                                                	
  
                               TV	
  Show	
  Analysis	
  
                         How	
  I	
  Met	
  Your	
  Mother	
  
                                                	
  
                                                	
  
                                                                                                	
  
                                                                          Submitted	
  By:	
  
                                                                         Yasmin	
  Hussain	
  
                                                                                         144	
  
                                                                                       MBA	
  	
  
                                                                                        2013	
  
 
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  




                                                              	
  
	
  




                                                       	
  



	
                                             2	
  
TABLE	
  OF	
  CONTENTS	
  
About	
  the	
  show	
                                                                                                    4	
  
Production	
                                                                                                              4	
  
Cast	
                                                                                                                    6	
  
Tie	
  Ins	
                                                                                                               7	
  
	
  	
  	
  	
  	
  	
  Books	
  
	
  	
  	
  	
  	
  	
  Websites	
  
	
  	
  	
  	
  	
  	
  Phone	
  Numbers	
  
Awards	
  and	
  Nominations	
                                                                                           10	
  
Television	
  Ratings	
  Point	
                                                                                          11	
  
	
  	
  	
  	
  	
  	
  Neilsen	
  Ratings	
  
	
  	
  	
  	
  	
  	
  Chart	
  
	
  	
  	
  	
  	
  	
  Analysis	
  
DVD	
  Releases	
                              	
      	
      	
           	
        	
     	
     	
     	
     	
      12	
  
Survey	
                         	
        	
          	
      	
           	
        	
     	
     	
     	
     	
      13	
  
	
  	
  	
  	
  	
  Sample	
  Snapshot	
  
	
  	
  	
  	
  	
  Survey	
  Results	
  
	
  	
  	
  	
  	
  Analysis	
  
Sponsors	
   	
                                	
      	
      	
           	
        	
     	
     	
     	
     	
      16	
  
	
  	
  	
  	
  	
  CBS	
  Sponsors	
  (US)	
  
	
  	
  	
  	
  	
  Star	
  World	
  Sponsors	
  (India)	
  
Official	
  Websites	
   	
                            	
      	
           	
        	
     	
     	
     	
     	
      17	
  
Social	
  Network	
  Promotion	
                               	
           	
        	
     	
     	
     	
     	
      18	
  
	
  	
  	
  	
  	
  Facebook	
  
	
  	
  	
  	
  	
  Twitter	
  
HIMYM	
  Merchandise	
  on	
  Sale	
   	
                                   	
        	
     	
     	
     	
     	
      20	
  
Product	
  Placement	
                                 	
      	
           	
        	
     	
     	
     	
     	
      21	
  
Applications/Games	
                                   	
      	
           	
        	
     	
     	
     	
     	
      24	
  
Final	
  Analysis	
                            	
      	
      	
           	
        	
     	
     	
     	
     	
      25	
  
	
                                                                                                                            	
  
	
  
	
  
	
  
	
  
	
  
	
  


	
                                                                                 3	
  
ABOUT	
  THE	
  SHOW	
  
How	
   I	
   Met	
   Your	
   Mother	
   is	
   an	
   American	
   sitcom	
   that	
   premiered	
   on	
   CBS	
   on	
   September	
   19,	
   2005,	
  
created	
  by	
  Craig	
  Thomas	
  and	
  Carter	
  Bays.	
  
As	
  a	
  framing	
  device,	
  the	
  main	
  character,	
  Ted	
  Mosby	
  (Josh	
  Radnor)	
  with	
  narration	
  by	
  Bob	
  Saget,	
  in	
  
the	
  year	
  2030	
  recounts	
  to	
  his	
  son	
  and	
  daughter	
  the	
  events	
  that	
  led	
  to	
  his	
  meeting	
  their	
  mother,	
  
which	
  explains	
  the	
  title	
  and	
  allows	
  for	
  a	
  narration	
  in	
  the	
  past	
  tense.	
  How	
  I	
  Met	
  Your	
  Mother	
  follows	
  
Ted	
   alongside	
   his	
   friends	
   Lily	
   Aldrin	
   (Alyson	
   Hannigan),	
   Marshall	
   Eriksen	
   (Jason	
   Segel),	
   Robin	
  
Scherbatsky	
  (Cobie	
  Smulders),	
  and	
  Barney	
  Stinson	
  (Neil	
  Patrick	
  Harris).	
  
How	
   I	
   Met	
   Your	
   Mother	
   has	
   been	
   a	
   critical	
   success,	
   and	
   has	
   received	
   consistently	
   strong	
   ratings	
  
throughout	
  its	
  run.	
  It	
  has	
  won	
  five	
  Emmy	
  Awards,	
  including	
  several	
  nominations	
  for	
  "Outstanding	
  
Comedy	
   Series"	
   in	
   2009.	
   In	
   2011,	
   CBS	
   announced	
   that	
   the	
   series	
   had	
   been	
   renewed	
   for	
   an	
  
additional	
  two	
  seasons,	
  making	
  the	
  current	
  count	
  eight.	
  
The	
  seventh	
  season	
  of	
  the	
  series	
  premiered	
  on	
  September	
  19,	
  2011	
  with	
  back-­‐to-­‐back	
  episodes.	
  
	
  

PRODUCTION	
  
Inspired	
  by	
  the	
  idea	
  "let's	
  write	
  about	
  our	
  friends	
  and	
  the	
  stupid	
  stuff	
  we	
  did	
  in	
  New	
  York,”	
  How	
  I	
  
Met	
   Your	
   Mother	
   is	
   Bays'	
   and	
   Thomas'	
   idea.	
   The	
   two	
   drew	
   from	
   their	
   friendship	
   in	
   creating	
   the	
  
characters,	
  with	
  Ted	
  based	
  loosely	
  on	
  Bays,	
  and	
  Marshall	
  and	
  Lily	
  based	
  loosely	
  on	
  Thomas	
  and	
  his	
  
wife.	
  Thomas's	
  wife	
  Rebecca	
  was	
  initially	
  reluctant	
  to	
  have	
  a	
  character	
  based	
  on	
  her,	
  but	
  agreed	
  if	
  
they	
  could	
  get	
  Alyson	
  Hannigan	
  to	
  play	
  her.	
  Fortunately,	
  Hannigan	
  was	
  available,	
  and	
  was	
  looking	
  
to	
  do	
  more	
  comedy	
  work.	
  
The	
  bar	
  MacLaren's,	
  in	
  which	
  some	
  of	
  the	
  show	
  is	
  set,	
  is	
  based	
  on	
  a	
  bar	
  in	
  New	
  York	
  City	
  called	
  
McGee's.	
  It	
  has	
  a	
  mural	
  that	
  Carter	
  Bays	
  and	
  Craig	
  Thomas	
  both	
  liked	
  and	
  wanted	
  to	
  incorporate	
  
into	
   the	
   show.	
   The	
   name	
   for	
   the	
   bar	
   is	
   from	
   Carter	
   Bays's	
   assistant,	
   Carl	
   MacLaren;	
   the	
   bartender	
  
in	
  the	
  show	
  is	
  also	
  called	
  Carl.	
  
Usually	
  each	
  episode	
  is	
  shot	
  over	
  three	
  days	
  (most	
  sitcoms	
  are	
  typically	
  shot	
  in	
  a	
  single	
  day)	
  in	
  the	
  
Los	
  Angeles	
  based	
  Soundstage	
  Studio	
  22	
  and	
  features	
  upwards	
  of	
  50	
  scenes	
  with	
  quick	
  transitions	
  
and	
  flashbacks.	
  The	
  ‘laugh	
  track’	
  is	
  later	
  created	
  by	
  recording	
  an	
  audience,	
  being	
  shown	
  the	
  final	
  
edited	
   episode.	
   Co-­‐creator	
   Thomas	
   claims	
   shooting	
   in	
   front	
   of	
   a	
   live	
   audience	
   would	
   be	
  
impossible,	
   and	
   doing	
   so	
   "would	
   blur	
   the	
   line	
   between	
  'audience'	
  and	
  'hostage	
  situation'	
   ”.	
   Later	
  
seasons	
  started	
  filming	
  in	
  front	
  of	
  an	
  audience	
  on	
  occasion	
  when	
  smaller	
  sets	
  are	
  used.	
  
The	
   theme	
   song	
   is	
   a	
   portion	
   of	
   "Hey	
   Beautiful"	
   by	
   The	
   Solids,	
   of	
   which	
   Bays	
   and	
   Thomas,	
   the	
   two	
  
co-­‐creators	
  of	
  the	
  show,	
  are	
  members.	
  Episodes	
  from	
  the	
  first	
  season	
  generally	
  started	
  with	
  the	
  
opening	
  credits.	
  A	
  cold	
  opening	
  has	
  been	
  used	
  since	
  season	
  two.	
  Viewers	
  then	
  occasionally	
  see	
  
Ted's	
   children	
   on	
   a	
   couch	
   and	
   hear	
   him	
   talking	
   to	
   them,	
   telling	
   the	
   story	
   of	
   how	
   he	
   met	
   their	
  
mother.	
  Alternatively,	
  scenes	
  from	
  previous	
  shows	
  or	
  shots	
  of	
  New	
  York	
  City	
  with	
  Ted	
  narrating	
  
over	
   the	
   top	
   are	
   shown.	
   Thomas	
   has	
   explicitly	
   said	
   Future	
   Ted	
   is	
   an	
   unreliable	
   narrator	
   since	
   he	
   is	
  
trying	
   to	
   tell	
   a	
   story	
   that	
   happened	
   over	
   20	
   years	
   earlier,	
   and	
   therefore	
   tends	
   to	
   recall	
   events	
  
incorrectly;	
   this	
   has	
   been	
   a	
   plot	
   point	
   in	
   several	
   episodes	
   such	
   as	
   "The	
   Goat",	
   "Oh	
   Honey"	
   and	
  
"The	
   Mermaid	
   Theory".	
   A	
   scene	
   directly	
   relating	
   to	
   the	
   identity	
   of	
   the	
   mother,	
   involving	
   Ted's	
  
future	
  children,	
  was	
  filmed	
  near	
  the	
  beginning	
  of	
  season	
  two	
  for	
  the	
  show's	
  eventual	
  series	
  finale.	
  
This	
   was	
   primarily	
   done	
   because	
   the	
   teenage	
   actors	
   portraying	
   them	
   will	
   be	
   adults	
   by	
   the	
   time	
  


	
                                                                                 4	
  
‘the	
  final	
  season’	
  is	
  shot.	
  
During	
   the	
   2007–2008	
   Writers	
   Guild	
   of	
   America	
   strike,	
   How	
   I	
   Met	
   Your	
   Mother	
   shut	
   down	
  
production,	
   but	
   once	
   the	
   strike	
   ended,	
   the	
   show	
   returned	
   on	
   March	
   17,	
   2008,	
   with	
   nine	
   new	
  
episodes.	
   A	
   change	
   in	
   timeslot	
   was	
   also	
   announced,	
   to	
   8:30	
   ET/7:30	
   CT,	
   flip-­‐flopping	
   from	
   the	
  
summer	
  schedule	
  with	
  The	
  Big	
  Bang	
  Theory.	
  The	
  show	
  was	
  renewed	
  for	
  a	
  fourth	
  season	
  by	
  CBS	
  on	
  
May	
  14,	
  2008,	
  which	
  premiered	
  on	
  September	
  22,	
  2008.	
  
In	
  September	
  2008,	
  it	
  was	
  announced	
  Lifetime	
  Television	
  purchased	
  the	
  right	
  to	
  rerun	
  How	
  I	
  Met	
  
Your	
  Mother	
  at	
  a	
  rate	
  of	
  about	
  $725,000	
  per	
  episode.	
  The	
  four-­‐year	
  syndication	
  contract	
  stipulated	
  
the	
   studio	
   must	
   deliver	
   at	
   least	
   110	
   half-­‐hour	
   episodes	
   by	
   the	
   year	
   2010,	
   and	
   allows	
   for	
   up	
   to	
   eight	
  
seasons	
   of	
   the	
   show.	
   At	
   the	
   end	
   of	
   the	
   fourth	
   season	
   only	
   88	
   episodes	
   had	
   been	
   produced,	
   and	
   a	
  
further	
  22	
  episodes	
  were	
  required	
  ensuring	
  there	
  would	
  be	
  a	
  fifth	
  season.	
  On	
  May	
  19,	
  2009,	
  the	
  
fifth-­‐season	
   renewal	
   was	
   announced.	
   On	
   May	
   20,	
   2009,	
   CBS	
   announced	
   How	
   I	
   Met	
   Your	
   Mother	
  
would	
  move	
  back	
  to	
  8	
  pm,	
  leading	
  into	
  the	
  new	
  comedy	
  Accidentally	
  on	
  Purpose.	
  On	
  January	
  12,	
  
2010,	
   the	
   show	
   hit	
   the	
   milestone	
   of	
   its	
   100th	
   episode.	
   It	
   was	
   also	
   announced	
   the	
   series	
   would	
  
return	
  for	
  a	
  sixth	
  season	
  on	
  CBS.	
  In	
  response	
  to	
  being	
  syndicated,	
  co-­‐creator	
  Craig	
  Thomas	
  said,	
  
"We're	
   thrilled	
   that	
   it	
   will	
   live	
   on	
   in	
   other	
   forms,"	
   and	
   they	
   were	
   proud	
   of	
   the	
   show	
   and	
   it	
   was	
  
great	
  to	
  see	
  there	
  was	
  a	
  strong	
  desire	
  for	
  it.	
  However,	
  cast	
  members	
  have	
  suggested	
  the	
  show	
  
will	
  run	
  for	
  no	
  more	
  than	
  eight	
  seasons.	
  
On	
  September	
  13,	
  2010,	
  reruns	
  of	
  the	
  series	
  began	
  airing	
  on	
  local	
  U.S.	
  broadcast	
  television	
  stations	
  
and	
  on	
  Chicago-­‐based	
  cable	
  superstation	
  WGN	
  America.	
  Featured	
  in	
  these	
  airings	
  are	
  vanity	
  cards	
  
previously	
  unseen	
  in	
  the	
  CBS	
  and	
  Lifetime	
  airings	
  due	
  to	
  marginalized	
  credit	
  sequences	
  used	
  by	
  
the	
   two	
   networks.	
   Shown	
   in	
   between	
   the	
   closing	
   credits	
   and	
   the	
   production	
   company	
   credits,	
  
these	
  vanity	
  cards	
  show	
  portions	
  of	
  "The	
  Bro	
  Code,"	
  a	
  list	
  of	
  rules	
  frequently	
  referenced	
  by	
  Neil	
  
Patrick	
   Harris'	
   character,	
   Barney	
   Stinson,	
   on	
   how	
   men	
   should	
   interact	
   with	
   each	
   other,	
   with	
   an	
  
emphasis	
  on	
  activities	
  involving	
  pursuing	
  members	
  of	
  the	
  opposite	
  sex.	
  The	
  opening	
  theme	
  song	
  
for	
  the	
  syndicated	
  reruns	
  is	
  also	
  slightly	
  edited,	
  running	
  shorter	
  and	
  not	
  using	
  all	
  the	
  pictures	
  seen	
  
in	
   the	
   opening	
   montage	
   that	
   runs	
   on	
   DVD	
   and	
   the	
   original	
   CBS	
   broadcasts.	
   The	
   episodes,	
   too,	
   are	
  
edited,	
  leaving	
  out	
  small	
  details.	
  
One	
   of	
   the	
   series'	
   ongoing	
   traditions	
   involves	
   giving	
   guest	
   roles	
   to	
   actors	
   from	
   various	
   Joss	
  
Whedon	
  productions,	
  many	
  of	
  whom	
  co-­‐starred	
  with	
  Hannigan	
  on	
  Buffy	
  the	
  Vampire	
  Slayer.	
  Carter	
  
Bays	
  puts	
  this	
  down	
  to	
  being	
  "huge	
  fans",	
  and	
  those	
  casts	
  representing	
  "a	
  big	
  talent	
  pool”.	
  
On	
  March	
  4,	
  2011,	
  CBS	
  announced	
  that	
  the	
  show	
  had	
  been	
  renewed	
  for	
  two	
  more	
  seasons,	
  with	
  
the	
  seventh	
  season	
  scheduled	
  to	
  air	
  with	
  back-­‐to-­‐back	
  episodes	
  on	
  September	
  19,	
  2011.	
  
On	
  July	
  27,	
  2011,	
  It	
  was	
  announced	
  that	
  FX	
  has	
  picked	
  up	
  the	
  show	
  for	
  syndication.	
  FX	
  began	
  airing	
  
the	
  show	
  on	
  September	
  5,	
  2011.	
  
	
  

	
  

	
  

	
  

	
  


	
                                                                                     5	
  
CAST	
  
Main	
  characters	
  
▪      Josh	
  Radnor	
  as	
  Ted	
  Mosby	
  
▪      Neil	
  Patrick	
  Harris	
  as	
  Barney	
  Stinson	
  
▪      Cobie	
  Smulders	
  as	
  Robin	
  Scherbatsky	
  
▪      Jason	
  Segel	
  as	
  Marshall	
  Eriksen	
  
▪      Alyson	
  Hannigan	
  as	
  Lily	
  Aldrin	
  
▪      Bob	
  Saget	
  (uncredited)	
  as	
  Future	
  Ted	
  Mosby	
  (voice	
  only)	
  
	
  
Recurring	
  characters	
  
▪      Lyndsy	
  Fonseca	
  as	
  the	
  daughter	
  (2005–)	
  
▪      David	
  Henrie	
  as	
  the	
  son	
  (2005–)	
  
▪      Marshall	
  Manesh	
  as	
  Ranjit	
  (2005–)	
  
▪      Joe	
  Nieves	
  as	
  Carl	
  the	
  bartender	
  (2005–)	
  
▪      Charlene	
  Amoia	
  as	
  Wendy	
  the	
  waitress	
  (2005–)	
  
▪      Bill	
  Fagerbakke	
  as	
  Marvin	
  Eriksen	
  Sr.	
  (2005–2011)	
  
▪      Ashley	
  Williams	
  as	
  Victoria	
  (2006,	
  2011)	
  
▪      David	
  Burtka	
  as	
  Scooter	
  (2006–2010)	
  
▪      Joe	
  Manganiello	
  as	
  Brad	
  (2006–2009)	
  
▪      Bryan	
  Callen	
  as	
  Bilson	
  (2006–)	
  
▪      Taran	
  Killam	
  as	
  Blauman	
  (2006)	
  
▪      Alexis	
  Denisof	
  as	
  Sandy	
  Rivers	
  (2006,	
  2011)	
  
▪      Wayne	
  Brady	
  as	
  James	
  Stinson	
  (2006–)	
  
▪      Sarah	
  Chalke	
  as	
  Stella	
  Zinman	
  (2008–2009)	
  
▪      Cristine	
  Rose	
  as	
  Virginia	
  Mosby	
  (2006–2010)	
  
▪      Britney	
  Spears	
  as	
  Abby	
  (2008)	
  
▪      Chris	
  Romano	
  as	
  Punchy	
  (2008–)	
  
▪      Bryan	
  Cranston	
  as	
  Hammond	
  Druthers	
  (2006–2007)	
  
▪      Frances	
  Conroy	
  as	
  Loretta	
  Stinson	
  (2009–)	
  
▪      Benjamin	
  Koldyke	
  as	
  Don	
  Frank	
  (2009–2010)	
  
▪      Laura	
  Prepon	
  as	
  Karen	
  (2009–2010)	
  
▪      Rachel	
  Bilson	
  as	
  Cindy	
  (2010,	
  2011)	
  
▪      Ben	
  Vereen	
  as	
  Sam	
  Gibbs	
  (2010–)	
  
▪      Jennifer	
  Morrison	
  as	
  Zoey	
  Pierson	
  (2010–2011)	
  
▪      Kyle	
  MacLachlan	
  as	
  George	
  "The	
  Captain"	
  van	
  Smoot	
  (2010–2011)	
  
▪      Nazanin	
  Boniadi	
  as	
  Nora	
  (2011–)	
  
▪      John	
  Lithgow	
  as	
  Jerome	
  "Jerry"	
  Whittaker	
  (2011–)	
  
▪      Will	
  Forte	
  as	
  Randy	
  Wharmpess	
  (2008,	
  2010)	
  
▪      Enrique	
  Iglesias	
  as	
  Gael	
  (2007)	
  
	
  

	
  



	
                                                                       6	
  
TIE-­‐INS	
  
BOOKS	
  
▪ The	
   Bro	
   Code,	
   cited	
   by	
   Barney	
   many	
   times	
   throughout	
   the	
   series,	
   is	
   a	
   set	
   of	
   written	
   rules	
   for	
  
          bros	
  to	
  follow,	
  and	
  has	
  been	
  published	
  as	
  a	
  tie-­‐in	
  novel	
  and	
  an	
  audiobook.	
  Barney	
  alleges	
  it	
  
          was	
   written	
   by	
   Barnabas	
   Stinson	
   (an	
   assumed	
   relative	
   of	
   Barney),	
   a	
   contemporary	
   of	
  
          George	
  Washington	
  and	
  Benjamin	
  Franklin.	
  
▪ Bro	
  on	
  the	
  Go:	
  a	
  companion	
  to	
  The	
  Bro	
  Code,	
  released	
  in	
  2009.	
  
▪ The	
   Playbook,	
   (based	
   on	
   the	
   fifth	
   season	
   episode	
   of	
   the	
   same	
   name),	
   by	
   Barney	
   Stinson	
   and	
  
          Matt	
  Kuhn.	
  
	
  
WEBSITES	
  
	
  
▪ Barney's	
   Blog	
  —	
   Throughout	
   the	
   series,	
   Barney	
   makes	
   references	
   to	
   his	
   blog.	
   The	
   blog	
   is	
  
         written	
  by	
  Matt	
  Kuhn	
  and	
  hosted	
  by	
  CBS.	
  
▪ Barney's	
  Twitter	
  —	
  CBS	
  also	
  updates	
  a	
  Twitter	
  account	
  for	
  Barney.	
  
▪ Internationalsuitupday.com	
  -­‐	
  International	
  Suit	
  Up	
  Day	
  2011	
  
▪ Swarley.com	
  —	
  At	
  the	
  end	
  of	
  the	
  episode	
  “Swarley,”	
  Barney	
  tries	
  to	
  pretend	
  he	
  loves	
  his	
  new	
  
         name	
  to	
  avoid	
  being	
  called	
  Swarley	
  again.	
  Though	
  not	
  shown	
  in	
  the	
  episode,	
  there	
  used	
  to	
  
         be	
  a	
  website	
  called	
  swarley.com	
  about	
  it.	
  
▪ TedMosbyIsAJerk.com	
  —	
   In	
   the	
   episode	
   "The	
   Bracket",	
   it	
   is	
   revealed	
   one	
   of	
   Barney's	
   former	
  
         one-­‐night-­‐stands,	
   whom	
   he	
   told	
   his	
   name	
   was	
   Ted	
   Mosby	
   (in	
   "Ted	
   Mosby:	
   Architect"),	
  
         created	
   a	
   website	
   denouncing	
   him	
   called	
   TedMosbyIsAJerk.com.	
   There	
   is	
   also	
  
         TedMosbyIsNotAJerk.com.	
  
▪ Marshall	
   and	
   Lily's	
   Wedding	
  —	
   A	
   website	
   with	
   videos	
   and	
   pictures	
   of	
   Marshall	
   and	
   Lily's	
  
         honeymoon,	
   never	
   shown	
   on	
   the	
   program	
   (the	
   honeymoon	
   part	
   was	
   never	
   shown)	
   but	
  
         available	
  as	
  a	
  special	
  feature	
  on	
  the	
  Season	
  3	
  DVD.	
  
▪ LilyAndMarshallSellTheirStuff.com	
  (archived)	
  —	
  In	
  Season	
  3,	
  Episode	
  19	
  (Everything	
  Must	
  Go)	
  
         Marshall	
   made	
   a	
   website	
   so	
   Lily	
   could	
   sell	
   her	
   clothes	
   to	
   pay	
   for	
   a	
   contractor	
   to	
   fix	
   the	
  
         floor	
  in	
  their	
  new	
  apartment.	
  The	
  site	
  was	
  promoted	
  at	
  the	
  end	
  of	
  the	
  episode,	
  as	
  an	
  actual	
  
         online	
  auction	
  of	
  memorabilia	
  from	
  the	
  show.	
  The	
  proceeds	
  were	
  given	
  to	
  the	
  Children's	
  
         Hospital	
  Los	
  Angeles.	
  The	
  site	
  was	
  shut	
  down	
  after	
  the	
  auction	
  was	
  completed.	
  
▪ GuyForcesHisWifeToDressInAGarbageBagForTheNextThreeYears.com	
  —	
   Lily	
   proposes	
   this	
  
         name	
                 for	
              their	
         clothing	
                 auction	
            website,	
            after	
       Marshall	
  
         suggested.“LilyAndMarshallSellTheirStuff.com.”	
   To	
   their	
   surprise,	
   Lily’s	
   name	
   has	
   already	
  
         been	
  taken.	
  
▪ Mysterious	
  Dr	
  X	
  —	
  The	
  website	
  of	
  Ted’s	
  mysterious	
  identity	
  when	
  he	
  was	
  in	
  college,	
  as	
  seen	
  on	
  
         the	
  episode	
  "The	
  Possimpible".	
  
▪ Barney’s	
  Video	
  Resume	
  —	
  In	
  the	
  episode	
  "The	
  Possimpible",	
  Barney	
  reveals	
  he	
  has	
  created	
  an	
  
         online	
  video	
  resume.	
  
▪ The	
  Wedding	
  Bride	
  —	
  In	
  the	
  episode	
  "As	
  Fast	
  as	
  She	
  Can",	
  it	
  is	
  revealed	
  Tony	
  wrote	
  a	
  screen	
  
         play	
   entitled	
   "The	
   Wedding	
   Bride"	
   that	
   became	
   a	
   big	
   hit	
   and	
   has	
   an	
   "official"	
   website.	
   This	
  
         is	
   the	
   tie-­‐in	
   site	
   for	
   the	
   movie,	
   with	
   a	
   trailer	
   featuring	
   Chris	
   Kattan,	
   Malin	
   Åkerman,	
   and	
  
         Jason	
  Lewis,	
  who	
  play	
  movie	
  versions	
  of	
  Ted,	
  Stella,	
  and	
  Tony,	
  respectively,	
  in	
  this	
  movie.	
  
▪ canadiansexacts.org	
  —	
  In	
  the	
  episode	
  "Old	
  King	
  Clancy",	
  Barney	
  reveals	
  this	
  site	
  as	
  the	
  source	
  


	
                                                                                 7	
  
of	
  his	
  knowledge	
  of	
  Canadian	
  sex	
  acts	
  and	
  has	
  it	
  bookmarked	
  on	
  his	
  laptop.	
  Except	
  for	
  the	
  
            Lily	
   &	
   Marshall	
   interactive	
   wedding	
   album,	
   this	
   is	
   the	
   most	
   extensive	
   of	
   all	
   the	
   HIMYM	
   fake	
  
            websites.	
  Canadian	
  actor	
  Alan	
  Thicke	
  makes	
  several	
  cameos.	
  
▪      slapcountdown.com	
   (archived)	
  —	
   In	
   the	
   episode	
   "Wait	
   For	
   It"	
   (and	
   again	
   in	
   "Slapsgiving")	
  
            Marshall	
  debuts	
  this	
  website	
  to	
  torment	
  Barney	
  by	
  counting	
  down	
  the	
  days	
  until	
  he	
  next	
  
            gets	
   slapped,	
   the	
   result	
   of	
   their	
   Slap	
   Bet.	
   Visiting	
   the	
   website	
   prior	
   to	
   the	
   airing	
   of	
  
            Slapsgiving	
   displayed	
   the	
   same	
   countdown	
   as	
   featured	
   on	
   the	
   show,	
   albeit	
   counting	
   down	
  
            until	
  the	
  air	
  time	
  of	
  the	
  episode;	
  after	
  the	
  episode	
  aired,	
  the	
  site	
  redirected	
  to	
  CBS'	
  How	
  I	
  
            Met	
  Your	
  Mother	
  YouTube	
  channel.	
  
▪      itwasthebestnightever.com	
  —	
   In	
   the	
   episode	
   "The	
   Sexless	
   Innkeeper",	
   Marshall	
   made	
   this	
  
            website	
   after	
   he	
   and	
   Lily	
   went	
   on	
   a	
   couples	
   date	
   with	
   Barney	
   and	
   Robin.	
   It	
   features	
   a	
  
            photo-­‐montage	
   of	
   the	
   evening	
   and	
   a	
   music	
   video	
   of	
   Marshall	
   and	
   Nuno	
   Bettencourt	
   of	
  
            Extreme	
  called	
  "Best	
  Night	
  Ever",	
  in	
  which	
  Marshall	
  describes	
  what	
  a	
  great	
  time	
  he	
  and	
  Lily	
  
            had	
   with	
   Robin	
   and	
   Barney.	
   The	
   video	
   was	
   a	
   parody	
   of	
   Extreme's	
   "More	
   Than	
   Words"	
  
            video.	
  
▪      bigbusinessjournal.com,	
   extremitiesquarterly.com	
   and	
   balloonexplorersclub.com	
  —	
   Part	
   of	
  
            one	
  of	
  Barney's	
  schemes,	
  The	
  Lorenzo	
  Von	
  Matterhorn,	
  to	
  "pick	
  up	
  chicks"	
  
▪      grademyteacher.net	
  —	
  In	
  episode	
  4	
  of	
  season	
  6,	
  Marshall	
  mentions	
  this	
  website	
  to	
  Ted,	
  who	
  
            goes	
  looking	
  for	
  his	
  own	
  evaluation	
  on	
  it,	
  and	
  is	
  disappointed	
  by	
  the	
  result.	
  
▪      notafathersday.com	
   -­‐	
   Episode	
   7,	
   Season	
   4.	
   Barney	
   creates	
   this	
   website	
   as	
   part	
   of	
   a	
   new	
   holiday	
  
            for	
  single,	
  childless	
  men.	
  
	
  
Phone	
  numbers	
  
	
  
▪ 1-­‐877-­‐987-­‐6401	
  —	
  During	
  the	
  Super	
  Bowl	
  XLIV	
  telecast,	
  a	
  clip	
  of	
  Neil	
  Patrick	
  Harris	
  was	
  shown	
  
         holding	
  up	
  a	
  sign,	
  ostensibly	
  in	
  the	
  stadium's	
  stands,	
  with	
  the	
  words	
  "Call	
  Barney	
  Stinson	
  
         (CBS)"	
   and	
   this	
   phone	
   number.	
   In	
   the	
   episode	
   "Rabbit	
   or	
   Duck",	
   which	
   aired	
   the	
   week	
  
         after	
  the	
  Super	
  Bowl,	
  the	
  same	
  clip	
  from	
  the	
  Super	
  Bowl	
  with	
  Harris	
  was	
  shown	
  with	
  the	
  
         number	
   on	
   the	
   sign	
   changed	
   to	
   a	
  555	
   number.	
   This	
   occurrence	
   became	
   a	
   plot	
   point	
   within	
  
         the	
   episode.	
   When	
   the	
   number	
   is	
   dialed,	
   a	
   message	
   recorded	
   by	
   Harris	
   in	
   character	
   as	
  
         Barney	
  is	
  played.	
  
	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  


	
                                                                                 8	
  
AWARDS	
  AND	
  NOMINATIONS	
  




                                           	
  




                                                  	
  
	
  



	
                                 9	
  
RATINGS	
  POINT	
  
Ratings	
  point	
  is	
  a	
  measure	
  of	
  viewership	
  of	
  a	
  particular	
  television	
  program.	
  

One	
  single	
  television	
  ratings	
  point	
  (or	
  TVR)	
  represents	
  1%	
  of	
  viewers	
  in	
  the	
  surveyed	
  area	
  in	
  a	
  given	
  
minute.	
  As	
  of	
  2004,	
  there	
  are	
  an	
  estimated	
  109.6	
  million	
  television	
  households	
  in	
  the	
  USA.	
  Thus,	
  a	
  
single	
   national	
   household	
   ratings	
   point	
   represents	
   1%,	
   or	
   1,096,000	
   households	
   for	
   the	
   2004-­‐05	
  
season.	
   When	
   used	
   for	
   the	
   broadcast	
   of	
   a	
   program,	
   the	
   average	
   rating	
   across	
   the	
   duration	
   of	
   the	
  
show	
  is	
  typically	
  given.	
  Ratings	
  points	
  are	
  often	
  used	
  for	
  specific	
  demographics	
  rather	
  than	
  just	
  
households.	
  For	
  example	
  a	
  ratings	
  point	
  among	
  the	
  key	
  18-­‐49	
  year	
  olds	
  demographic	
  is	
  equivalent	
  
to	
  1%	
  of	
  all	
  18-­‐49	
  year	
  olds	
  in	
  the	
  country.	
  

Nielsen	
   Media	
   Research	
   (NMR)	
   is	
   an	
   American	
   firm	
   that	
   measures	
   media	
   audiences,	
   including	
  
television,	
   radio,	
   theatre	
   films	
   (via	
   the	
   AMC	
   Theatres	
   MAP	
   program)	
   and	
   newspapers.	
   NMR,	
  
headquartered	
   in	
  New	
   York	
   City,	
   is	
   best	
   known	
   for	
   the	
   Nielsen	
   ratings,	
   an	
   audience	
   measurement	
  
system	
   of	
   television	
   viewership	
   that	
   for	
   years	
   has	
   been	
   the	
   deciding	
   factor	
   in	
   canceling	
   or	
  
renewing	
  television	
  shows	
  by	
  television	
  networks.	
  

Nielsen	
  ratings	
  




                                                                                                                                                                  	
  




	
                                                                            10	
  
 
	
  

Analysis:	
  

The	
  highest	
  viewed	
  episode	
  was	
  the	
  season	
  1	
  episode	
  "The	
  Pineapple	
  Incident,"	
  watched	
  by	
  12.27	
  
million	
  viewers.	
  The	
  lowest-­‐viewed	
  episode	
  was	
  the	
  season	
  6	
  episode	
  "Landmarks”,	
  watched	
  by	
  
6.41	
  million	
  viewers,	
  approximately	
  48	
  percent	
  lower	
  than	
  the	
  show's	
  series	
  high.	
  

HIMYM	
  is	
  a	
  show	
  that	
  has	
  been	
  aired	
  for	
  6	
  seasons	
  now.	
  It	
  has	
  the	
  same	
  jokes	
  and	
  punch	
  lines	
  
every	
   time	
   and	
   the	
   plot	
   has	
   been	
   stretching	
   for	
   6	
   years	
   without	
   showing	
   the	
   actual	
   title	
   of	
   the	
  
show	
  even	
  once.	
  But	
  still,	
  the	
  number	
  of	
  viewers	
  has	
  remained	
  almost	
  same.	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  



	
                                                                              11	
  
DVD	
  RELEASES	
  




                      	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  



	
                           12	
  
SURVEY	
  
There	
  were	
  50	
  responses	
  of	
  the	
  survey.	
  	
  	
  
A	
  screenshot	
  of	
  a	
  response	
  from	
  the	
  survey	
  :	
  




                                                                                                     	
  
Following	
  are	
  the	
  results:	
  


                   Do	
  you	
  watch	
  HIMYM?	
  



                                                                                    Yes	
  
                                                                                    No	
  




                                                                                              	
  



	
                                                                         13	
  
Do	
  you	
  like	
  the	
  show?	
  



                                                                      Yes	
  
                                                                      No	
  




                                                                                	
  


             Who	
  is	
  your	
  favourite	
  
                     character?	
  

                                                 Ted	
  Mosby	
  
                                                 Barney	
  Stinson	
  
                                                 Robin	
  Scherbatsky	
  
                                                 Lily	
  Aldrin	
  
                                                 Marshall	
  Ericksen	
  


                                                                                       	
  


       How	
  often	
  do	
  you	
  watch	
  it?	
  



                                           Never	
  miss	
  it	
  even	
  
                                           once	
  
                                           Sometimes	
  




                                                                                	
  




	
                                           14	
  
Have	
  you	
  visited	
  any	
  websites	
  
                     related	
  to	
  the	
  show?	
  



                                                                                                                Yes	
  
                                                                                                                No	
  




                                                                                                                           	
  
	
  

Analysis:	
  
	
  
Sample	
  size:	
  50	
  
Age	
  Group:	
  13-­‐38	
  (mostly	
  20-­‐25)	
  
According	
  to	
  the	
  results	
  of	
  the	
  50	
  surveys	
  that	
  I	
  got,	
  I	
  can	
  say	
  that:	
  	
  

                  •      96%	
  of	
  the	
  people	
  watch	
  the	
  show	
  –	
  How	
  I	
  Met	
  Your	
  Mother	
  and	
  like	
  it.	
  	
  
                  •      The	
  most	
  watched	
  season	
  is	
  Season	
  2	
  and	
  then,	
  Season	
  1.	
  
                  •      More	
   than	
   half	
   of	
   the	
   people	
   don’t	
   miss	
   it	
   even	
   once	
   and	
   watch	
   it	
   every	
   time	
  
                         whereas	
  the	
  rest	
  are	
  not	
  regular	
  viewers	
  of	
  the	
  show.	
  
                  •      About	
  50%	
  people	
  have	
  visited	
  websites	
  and	
  blog	
  related	
  to	
  HIMYM.	
  
                  •      ‘Barney	
  Stinson’	
  is	
  the	
  favourite	
  character	
  of	
  90%	
  people.	
  
                  •      The	
   most	
   common	
   responses	
   to	
   the	
   question	
   :	
   One	
   thing	
   that	
   you	
   would	
   like	
   to	
  
                         change	
  about	
  the	
  show	
  were:	
  
                              “Nothing.	
  It’s	
  perfect!!”	
  
                              “It	
  should	
  come	
  more	
  frequently.”	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  


	
                                                                                   15	
  
SPONSORS	
  
	
  
CBS	
  SPONSORS	
  
	
  
Allegra	
                                American	
  Express	
                   Bayer	
  	
  
Benefiber	
  	
                          Bristol-­‐Myers	
  Squibb	
  	
         Campbell	
  
Campbells	
  Soup	
  	
  	
              Cingular	
  Wireless	
  	
  	
          Citi	
  
Estee	
  Lauder	
  	
  	
                General	
  Mills	
  	
                  Good	
  for	
  America	
  Brands	
  	
  
Home	
  Depot	
                          Infiniti	
  Automobiles	
  	
  	
       Kia	
  Automobiles	
  	
  
Kleenex	
  	
  	
                        Ford	
                                  Kraft	
  Foods	
  	
  
Lamisil	
  	
                            Levitra	
  	
                           Lifesavers	
  Candies	
  	
  
Majestic	
  Star	
  Casino	
  	
  	
     Merck	
  &	
  Co.	
  	
                 Morgan	
  Stanley	
  	
  	
  
Nissan	
                                 Novartis	
  	
                          PCS	
  	
  	
  
Pepcid	
  Complete	
  	
  	
             Pfizer	
  Pharmaceuticals	
  	
  	
     Plavix	
  	
  	
  
PrevAcid	
  	
  	
                       SmartBalance	
  Popcorn	
  	
           Splenda	
  
Sprint	
                                 TAP	
  Pharmaceuticals	
  	
            Toyota	
  
UPS	
  Store	
  	
  	
                   Viagra	
  	
                            Vioxx	
  	
  
Wellbutrin	
                             Zelnorm	
                               Ziploc	
  	
  	
  
	
  
STAR	
  WORLD	
  SPONSORS	
  
	
  
Axe	
  Deo	
  
Garnier	
  
Loreal	
  
McVities	
  Biscuits	
  
Nokia	
  
Octane	
  Deo	
  
Parachute	
  
Ponds	
  
Reebok	
  
Saffola	
  
Tata	
  Sky	
  
Tata	
  Steel	
  
Vaseline	
  	
  
Dove	
  	
  
Docomo	
  	
  
Asian	
  Paints	
  	
  
New	
  Clear	
  
	
  
	
  
	
  
	
  
	
  
	
  


	
                                                            16	
  
 
OFFICIAL	
  WEBSITES	
  




                                    	
  




                                    	
  


	
                         17	
  
 
HIMYM	
  ON	
  SOCIAL	
  NETWORKS	
  
	
  




                                                 	
  
	
  




	
                                      18	
  
 




	
     19	
  
HIMYM	
  MERCHANDISE	
  ON	
  SALE	
  
	
  




                                                  	
  




                                                  	
  
	
  
	
  
	
  
	
  


	
                                       20	
  
PRODUCT	
  PLACEMENT	
  IN	
  HIMYM	
  
	
  
HIMYM	
   is	
   quite	
   famous	
   for	
   its	
   product	
   placements.	
   Product	
   placement	
   is	
   an	
   alternative	
   to	
  
advertising.	
  And	
  HIMYM	
  features	
  a	
  lot	
  of	
  such	
  ads.	
  
In	
  a	
  new	
  advertising	
  strategy,	
  old	
  episodes	
  of	
  How	
  I	
  Met	
  Your	
  Mother	
  are	
  being	
  digitally	
  altered	
  to	
  
include	
  ads	
  for	
  contemporary	
  items.	
  	
  
	
  
Entertainment	
   Weekly	
   reports	
   that	
   not	
   only	
   has	
   How	
   I	
   Met	
   Your	
   Mother	
   promoted	
   the	
   movie	
  
Zookeeper	
   by	
   putting	
   an	
   advertisement	
   behind	
   Robin	
   in	
   a	
   rerun	
   of	
   an	
   episode,	
   but	
   it	
   has	
   also	
  
promoted	
  Jason	
  Segel’s	
  new	
  movie	
  Bad	
  Teacher,	
  by	
  digitally	
  inserting	
  an	
  ad	
  on	
  a	
  TV	
  screen	
  behind	
  
the	
  actor	
  himself	
  in	
  the	
  2006	
  episode	
  ‘Swarley’.	
  Here	
  are	
  a	
  few	
  snapshots:	
  
	
  




                                                                                                       	
  




                                                                                                              	
  



	
                                                                           21	
  
 




                	
  




                	
  



	
     22	
  
 




                	
  




                       	
  


	
     23	
  
APPLICATIONS/GAMES	
  
	
  
HIMYM	
  also	
  has	
  various	
  games	
  as	
  well	
  as	
  applications	
  on	
  iPhone	
  Applications	
  and	
  Android	
  Market	
  
too.	
   There	
   are	
   all	
   sort	
   of	
   applications	
   ranging	
   from	
   “HIMYM	
   quotes”	
   to	
   “Barney	
   Sounds”	
   to	
   “Bro	
  
codes”.	
  A	
  lot	
  of	
  revenue	
  is	
  also	
  generated	
  from	
  the	
  paid	
  apps,	
  but	
  many	
  fans	
  have	
  also	
  developed	
  
some	
  of	
  the	
  applications	
  as	
  it	
  is	
  a	
  very	
  popular	
  show.	
  Here	
  is	
  a	
  screenshot	
  of	
  a	
  few:	
  
	
  




                                                                                                                                                                 	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  


	
                                                                          24	
  
FINAL	
  ANALYSIS/	
  CONCLUSION	
  
	
  
It’s	
  hard	
  to	
  describe	
  the	
  charm	
  of	
  “How	
  I	
  Met	
  Your	
  Mother”	
  	
  especially	
  since	
  in	
  many	
  ways,	
  the	
  
sitcom	
  formula	
  it	
  follows	
  might	
  turn	
  people	
  off	
  who	
  are	
  weary	
  of	
  sitcoms.	
  What	
  makes	
  it	
  
different?	
  Something	
  that	
  distinguishes	
  a	
  lot	
  of	
  intelligent,	
  quality	
  contemporary	
  TV	
  —	
  it’s	
  self	
  
aware,	
  and	
  a	
  little	
  meta-­‐theatrical.	
  

It	
   doesn’t	
   hand	
   the	
   audience	
   plot	
   arcs	
   that	
   alienate	
   us	
   if	
   we	
   join	
   midstream.	
   It	
   keeps	
   the	
   focus	
   on	
  
the	
   characters	
   and	
   the	
   environment	
   they’re	
   in	
   —	
   but	
   also	
   does	
   something	
   more,	
   by	
   presenting	
  
each	
   episode	
   as	
   an	
   “episode”	
   of	
   Ted’s	
   young	
   life,	
   replayed	
   to	
   his	
   children	
   as	
   a	
   story.	
   It’s	
   this	
  
reflexiveness	
  that	
  contributes	
  to	
  the	
  joy	
  of	
  watching	
  the	
  exploits	
  of	
  these	
  characters	
  —	
  it	
  instills	
  
everything	
   that	
   happens,	
   even	
   the	
   quirky,	
   random	
   New	
   Yorky	
   things,	
   with	
   significance.	
   In	
   this	
  
universe,	
  everything	
  is	
  turned	
  into	
  a	
  something.	
  
It's	
   good	
   to	
   see	
   a	
   show	
   like	
   this	
   on	
   television	
   that	
   isn't	
   afraid	
   to	
   take	
   chances	
   and	
   strays	
   away	
  
from	
  the	
  typical	
  way	
  to	
  tell	
  a	
  story.	
  	
  
There	
   really	
   are,	
   as	
   Shakespeare	
   says,	
   only	
   a	
   handful	
   of	
   plots	
   left	
   in	
   the	
   world.	
   How	
   I	
   Met	
   Your	
  
Mother	
  tells	
  the	
  love	
  story	
  plot-­‐only	
  in	
  reverse	
  and	
  in	
  a	
  funny	
  way.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  



	
                                                                                  25	
  

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How i met your mother

  • 1.   Symbiosis  Institute  of  Media  and  Communication,  Pune           Introduction  To  Media  And  Communication   -­‐Prof.  Radhika  Ingale         TV  Show  Analysis   How  I  Met  Your  Mother         Submitted  By:   Yasmin  Hussain   144   MBA     2013  
  • 2.                                   2  
  • 3. TABLE  OF  CONTENTS   About  the  show   4   Production   4   Cast   6   Tie  Ins   7              Books              Websites              Phone  Numbers   Awards  and  Nominations   10   Television  Ratings  Point   11              Neilsen  Ratings              Chart              Analysis   DVD  Releases                     12   Survey                       13            Sample  Snapshot            Survey  Results            Analysis   Sponsors                       16            CBS  Sponsors  (US)            Star  World  Sponsors  (India)   Official  Websites                     17   Social  Network  Promotion                 18            Facebook            Twitter   HIMYM  Merchandise  on  Sale                 20   Product  Placement                   21   Applications/Games                   24   Final  Analysis                     25                     3  
  • 4. ABOUT  THE  SHOW   How   I   Met   Your   Mother   is   an   American   sitcom   that   premiered   on   CBS   on   September   19,   2005,   created  by  Craig  Thomas  and  Carter  Bays.   As  a  framing  device,  the  main  character,  Ted  Mosby  (Josh  Radnor)  with  narration  by  Bob  Saget,  in   the  year  2030  recounts  to  his  son  and  daughter  the  events  that  led  to  his  meeting  their  mother,   which  explains  the  title  and  allows  for  a  narration  in  the  past  tense.  How  I  Met  Your  Mother  follows   Ted   alongside   his   friends   Lily   Aldrin   (Alyson   Hannigan),   Marshall   Eriksen   (Jason   Segel),   Robin   Scherbatsky  (Cobie  Smulders),  and  Barney  Stinson  (Neil  Patrick  Harris).   How   I   Met   Your   Mother   has   been   a   critical   success,   and   has   received   consistently   strong   ratings   throughout  its  run.  It  has  won  five  Emmy  Awards,  including  several  nominations  for  "Outstanding   Comedy   Series"   in   2009.   In   2011,   CBS   announced   that   the   series   had   been   renewed   for   an   additional  two  seasons,  making  the  current  count  eight.   The  seventh  season  of  the  series  premiered  on  September  19,  2011  with  back-­‐to-­‐back  episodes.     PRODUCTION   Inspired  by  the  idea  "let's  write  about  our  friends  and  the  stupid  stuff  we  did  in  New  York,”  How  I   Met   Your   Mother   is   Bays'   and   Thomas'   idea.   The   two   drew   from   their   friendship   in   creating   the   characters,  with  Ted  based  loosely  on  Bays,  and  Marshall  and  Lily  based  loosely  on  Thomas  and  his   wife.  Thomas's  wife  Rebecca  was  initially  reluctant  to  have  a  character  based  on  her,  but  agreed  if   they  could  get  Alyson  Hannigan  to  play  her.  Fortunately,  Hannigan  was  available,  and  was  looking   to  do  more  comedy  work.   The  bar  MacLaren's,  in  which  some  of  the  show  is  set,  is  based  on  a  bar  in  New  York  City  called   McGee's.  It  has  a  mural  that  Carter  Bays  and  Craig  Thomas  both  liked  and  wanted  to  incorporate   into   the   show.   The   name   for   the   bar   is   from   Carter   Bays's   assistant,   Carl   MacLaren;   the   bartender   in  the  show  is  also  called  Carl.   Usually  each  episode  is  shot  over  three  days  (most  sitcoms  are  typically  shot  in  a  single  day)  in  the   Los  Angeles  based  Soundstage  Studio  22  and  features  upwards  of  50  scenes  with  quick  transitions   and  flashbacks.  The  ‘laugh  track’  is  later  created  by  recording  an  audience,  being  shown  the  final   edited   episode.   Co-­‐creator   Thomas   claims   shooting   in   front   of   a   live   audience   would   be   impossible,   and   doing   so   "would   blur   the   line   between  'audience'  and  'hostage  situation'   ”.   Later   seasons  started  filming  in  front  of  an  audience  on  occasion  when  smaller  sets  are  used.   The   theme   song   is   a   portion   of   "Hey   Beautiful"   by   The   Solids,   of   which   Bays   and   Thomas,   the   two   co-­‐creators  of  the  show,  are  members.  Episodes  from  the  first  season  generally  started  with  the   opening  credits.  A  cold  opening  has  been  used  since  season  two.  Viewers  then  occasionally  see   Ted's   children   on   a   couch   and   hear   him   talking   to   them,   telling   the   story   of   how   he   met   their   mother.  Alternatively,  scenes  from  previous  shows  or  shots  of  New  York  City  with  Ted  narrating   over   the   top   are   shown.   Thomas   has   explicitly   said   Future   Ted   is   an   unreliable   narrator   since   he   is   trying   to   tell   a   story   that   happened   over   20   years   earlier,   and   therefore   tends   to   recall   events   incorrectly;   this   has   been   a   plot   point   in   several   episodes   such   as   "The   Goat",   "Oh   Honey"   and   "The   Mermaid   Theory".   A   scene   directly   relating   to   the   identity   of   the   mother,   involving   Ted's   future  children,  was  filmed  near  the  beginning  of  season  two  for  the  show's  eventual  series  finale.   This   was   primarily   done   because   the   teenage   actors   portraying   them   will   be   adults   by   the   time     4  
  • 5. ‘the  final  season’  is  shot.   During   the   2007–2008   Writers   Guild   of   America   strike,   How   I   Met   Your   Mother   shut   down   production,   but   once   the   strike   ended,   the   show   returned   on   March   17,   2008,   with   nine   new   episodes.   A   change   in   timeslot   was   also   announced,   to   8:30   ET/7:30   CT,   flip-­‐flopping   from   the   summer  schedule  with  The  Big  Bang  Theory.  The  show  was  renewed  for  a  fourth  season  by  CBS  on   May  14,  2008,  which  premiered  on  September  22,  2008.   In  September  2008,  it  was  announced  Lifetime  Television  purchased  the  right  to  rerun  How  I  Met   Your  Mother  at  a  rate  of  about  $725,000  per  episode.  The  four-­‐year  syndication  contract  stipulated   the   studio   must   deliver   at   least   110   half-­‐hour   episodes   by   the   year   2010,   and   allows   for   up   to   eight   seasons   of   the   show.   At   the   end   of   the   fourth   season   only   88   episodes   had   been   produced,   and   a   further  22  episodes  were  required  ensuring  there  would  be  a  fifth  season.  On  May  19,  2009,  the   fifth-­‐season   renewal   was   announced.   On   May   20,   2009,   CBS   announced   How   I   Met   Your   Mother   would  move  back  to  8  pm,  leading  into  the  new  comedy  Accidentally  on  Purpose.  On  January  12,   2010,   the   show   hit   the   milestone   of   its   100th   episode.   It   was   also   announced   the   series   would   return  for  a  sixth  season  on  CBS.  In  response  to  being  syndicated,  co-­‐creator  Craig  Thomas  said,   "We're   thrilled   that   it   will   live   on   in   other   forms,"   and   they   were   proud   of   the   show   and   it   was   great  to  see  there  was  a  strong  desire  for  it.  However,  cast  members  have  suggested  the  show   will  run  for  no  more  than  eight  seasons.   On  September  13,  2010,  reruns  of  the  series  began  airing  on  local  U.S.  broadcast  television  stations   and  on  Chicago-­‐based  cable  superstation  WGN  America.  Featured  in  these  airings  are  vanity  cards   previously  unseen  in  the  CBS  and  Lifetime  airings  due  to  marginalized  credit  sequences  used  by   the   two   networks.   Shown   in   between   the   closing   credits   and   the   production   company   credits,   these  vanity  cards  show  portions  of  "The  Bro  Code,"  a  list  of  rules  frequently  referenced  by  Neil   Patrick   Harris'   character,   Barney   Stinson,   on   how   men   should   interact   with   each   other,   with   an   emphasis  on  activities  involving  pursuing  members  of  the  opposite  sex.  The  opening  theme  song   for  the  syndicated  reruns  is  also  slightly  edited,  running  shorter  and  not  using  all  the  pictures  seen   in   the   opening   montage   that   runs   on   DVD   and   the   original   CBS   broadcasts.   The   episodes,   too,   are   edited,  leaving  out  small  details.   One   of   the   series'   ongoing   traditions   involves   giving   guest   roles   to   actors   from   various   Joss   Whedon  productions,  many  of  whom  co-­‐starred  with  Hannigan  on  Buffy  the  Vampire  Slayer.  Carter   Bays  puts  this  down  to  being  "huge  fans",  and  those  casts  representing  "a  big  talent  pool”.   On  March  4,  2011,  CBS  announced  that  the  show  had  been  renewed  for  two  more  seasons,  with   the  seventh  season  scheduled  to  air  with  back-­‐to-­‐back  episodes  on  September  19,  2011.   On  July  27,  2011,  It  was  announced  that  FX  has  picked  up  the  show  for  syndication.  FX  began  airing   the  show  on  September  5,  2011.               5  
  • 6. CAST   Main  characters   ▪ Josh  Radnor  as  Ted  Mosby   ▪ Neil  Patrick  Harris  as  Barney  Stinson   ▪ Cobie  Smulders  as  Robin  Scherbatsky   ▪ Jason  Segel  as  Marshall  Eriksen   ▪ Alyson  Hannigan  as  Lily  Aldrin   ▪ Bob  Saget  (uncredited)  as  Future  Ted  Mosby  (voice  only)     Recurring  characters   ▪ Lyndsy  Fonseca  as  the  daughter  (2005–)   ▪ David  Henrie  as  the  son  (2005–)   ▪ Marshall  Manesh  as  Ranjit  (2005–)   ▪ Joe  Nieves  as  Carl  the  bartender  (2005–)   ▪ Charlene  Amoia  as  Wendy  the  waitress  (2005–)   ▪ Bill  Fagerbakke  as  Marvin  Eriksen  Sr.  (2005–2011)   ▪ Ashley  Williams  as  Victoria  (2006,  2011)   ▪ David  Burtka  as  Scooter  (2006–2010)   ▪ Joe  Manganiello  as  Brad  (2006–2009)   ▪ Bryan  Callen  as  Bilson  (2006–)   ▪ Taran  Killam  as  Blauman  (2006)   ▪ Alexis  Denisof  as  Sandy  Rivers  (2006,  2011)   ▪ Wayne  Brady  as  James  Stinson  (2006–)   ▪ Sarah  Chalke  as  Stella  Zinman  (2008–2009)   ▪ Cristine  Rose  as  Virginia  Mosby  (2006–2010)   ▪ Britney  Spears  as  Abby  (2008)   ▪ Chris  Romano  as  Punchy  (2008–)   ▪ Bryan  Cranston  as  Hammond  Druthers  (2006–2007)   ▪ Frances  Conroy  as  Loretta  Stinson  (2009–)   ▪ Benjamin  Koldyke  as  Don  Frank  (2009–2010)   ▪ Laura  Prepon  as  Karen  (2009–2010)   ▪ Rachel  Bilson  as  Cindy  (2010,  2011)   ▪ Ben  Vereen  as  Sam  Gibbs  (2010–)   ▪ Jennifer  Morrison  as  Zoey  Pierson  (2010–2011)   ▪ Kyle  MacLachlan  as  George  "The  Captain"  van  Smoot  (2010–2011)   ▪ Nazanin  Boniadi  as  Nora  (2011–)   ▪ John  Lithgow  as  Jerome  "Jerry"  Whittaker  (2011–)   ▪ Will  Forte  as  Randy  Wharmpess  (2008,  2010)   ▪ Enrique  Iglesias  as  Gael  (2007)         6  
  • 7. TIE-­‐INS   BOOKS   ▪ The   Bro   Code,   cited   by   Barney   many   times   throughout   the   series,   is   a   set   of   written   rules   for   bros  to  follow,  and  has  been  published  as  a  tie-­‐in  novel  and  an  audiobook.  Barney  alleges  it   was   written   by   Barnabas   Stinson   (an   assumed   relative   of   Barney),   a   contemporary   of   George  Washington  and  Benjamin  Franklin.   ▪ Bro  on  the  Go:  a  companion  to  The  Bro  Code,  released  in  2009.   ▪ The   Playbook,   (based   on   the   fifth   season   episode   of   the   same   name),   by   Barney   Stinson   and   Matt  Kuhn.     WEBSITES     ▪ Barney's   Blog  —   Throughout   the   series,   Barney   makes   references   to   his   blog.   The   blog   is   written  by  Matt  Kuhn  and  hosted  by  CBS.   ▪ Barney's  Twitter  —  CBS  also  updates  a  Twitter  account  for  Barney.   ▪ Internationalsuitupday.com  -­‐  International  Suit  Up  Day  2011   ▪ Swarley.com  —  At  the  end  of  the  episode  “Swarley,”  Barney  tries  to  pretend  he  loves  his  new   name  to  avoid  being  called  Swarley  again.  Though  not  shown  in  the  episode,  there  used  to   be  a  website  called  swarley.com  about  it.   ▪ TedMosbyIsAJerk.com  —   In   the   episode   "The   Bracket",   it   is   revealed   one   of   Barney's   former   one-­‐night-­‐stands,   whom   he   told   his   name   was   Ted   Mosby   (in   "Ted   Mosby:   Architect"),   created   a   website   denouncing   him   called   TedMosbyIsAJerk.com.   There   is   also   TedMosbyIsNotAJerk.com.   ▪ Marshall   and   Lily's   Wedding  —   A   website   with   videos   and   pictures   of   Marshall   and   Lily's   honeymoon,   never   shown   on   the   program   (the   honeymoon   part   was   never   shown)   but   available  as  a  special  feature  on  the  Season  3  DVD.   ▪ LilyAndMarshallSellTheirStuff.com  (archived)  —  In  Season  3,  Episode  19  (Everything  Must  Go)   Marshall   made   a   website   so   Lily   could   sell   her   clothes   to   pay   for   a   contractor   to   fix   the   floor  in  their  new  apartment.  The  site  was  promoted  at  the  end  of  the  episode,  as  an  actual   online  auction  of  memorabilia  from  the  show.  The  proceeds  were  given  to  the  Children's   Hospital  Los  Angeles.  The  site  was  shut  down  after  the  auction  was  completed.   ▪ GuyForcesHisWifeToDressInAGarbageBagForTheNextThreeYears.com  —   Lily   proposes   this   name   for   their   clothing   auction   website,   after   Marshall   suggested.“LilyAndMarshallSellTheirStuff.com.”   To   their   surprise,   Lily’s   name   has   already   been  taken.   ▪ Mysterious  Dr  X  —  The  website  of  Ted’s  mysterious  identity  when  he  was  in  college,  as  seen  on   the  episode  "The  Possimpible".   ▪ Barney’s  Video  Resume  —  In  the  episode  "The  Possimpible",  Barney  reveals  he  has  created  an   online  video  resume.   ▪ The  Wedding  Bride  —  In  the  episode  "As  Fast  as  She  Can",  it  is  revealed  Tony  wrote  a  screen   play   entitled   "The   Wedding   Bride"   that   became   a   big   hit   and   has   an   "official"   website.   This   is   the   tie-­‐in   site   for   the   movie,   with   a   trailer   featuring   Chris   Kattan,   Malin   Åkerman,   and   Jason  Lewis,  who  play  movie  versions  of  Ted,  Stella,  and  Tony,  respectively,  in  this  movie.   ▪ canadiansexacts.org  —  In  the  episode  "Old  King  Clancy",  Barney  reveals  this  site  as  the  source     7  
  • 8. of  his  knowledge  of  Canadian  sex  acts  and  has  it  bookmarked  on  his  laptop.  Except  for  the   Lily   &   Marshall   interactive   wedding   album,   this   is   the   most   extensive   of   all   the   HIMYM   fake   websites.  Canadian  actor  Alan  Thicke  makes  several  cameos.   ▪ slapcountdown.com   (archived)  —   In   the   episode   "Wait   For   It"   (and   again   in   "Slapsgiving")   Marshall  debuts  this  website  to  torment  Barney  by  counting  down  the  days  until  he  next   gets   slapped,   the   result   of   their   Slap   Bet.   Visiting   the   website   prior   to   the   airing   of   Slapsgiving   displayed   the   same   countdown   as   featured   on   the   show,   albeit   counting   down   until  the  air  time  of  the  episode;  after  the  episode  aired,  the  site  redirected  to  CBS'  How  I   Met  Your  Mother  YouTube  channel.   ▪ itwasthebestnightever.com  —   In   the   episode   "The   Sexless   Innkeeper",   Marshall   made   this   website   after   he   and   Lily   went   on   a   couples   date   with   Barney   and   Robin.   It   features   a   photo-­‐montage   of   the   evening   and   a   music   video   of   Marshall   and   Nuno   Bettencourt   of   Extreme  called  "Best  Night  Ever",  in  which  Marshall  describes  what  a  great  time  he  and  Lily   had   with   Robin   and   Barney.   The   video   was   a   parody   of   Extreme's   "More   Than   Words"   video.   ▪ bigbusinessjournal.com,   extremitiesquarterly.com   and   balloonexplorersclub.com  —   Part   of   one  of  Barney's  schemes,  The  Lorenzo  Von  Matterhorn,  to  "pick  up  chicks"   ▪ grademyteacher.net  —  In  episode  4  of  season  6,  Marshall  mentions  this  website  to  Ted,  who   goes  looking  for  his  own  evaluation  on  it,  and  is  disappointed  by  the  result.   ▪ notafathersday.com   -­‐   Episode   7,   Season   4.   Barney   creates   this   website   as   part   of   a   new   holiday   for  single,  childless  men.     Phone  numbers     ▪ 1-­‐877-­‐987-­‐6401  —  During  the  Super  Bowl  XLIV  telecast,  a  clip  of  Neil  Patrick  Harris  was  shown   holding  up  a  sign,  ostensibly  in  the  stadium's  stands,  with  the  words  "Call  Barney  Stinson   (CBS)"   and   this   phone   number.   In   the   episode   "Rabbit   or   Duck",   which   aired   the   week   after  the  Super  Bowl,  the  same  clip  from  the  Super  Bowl  with  Harris  was  shown  with  the   number   on   the   sign   changed   to   a  555   number.   This   occurrence   became   a   plot   point   within   the   episode.   When   the   number   is   dialed,   a   message   recorded   by   Harris   in   character   as   Barney  is  played.                     8  
  • 9. AWARDS  AND  NOMINATIONS           9  
  • 10. RATINGS  POINT   Ratings  point  is  a  measure  of  viewership  of  a  particular  television  program.   One  single  television  ratings  point  (or  TVR)  represents  1%  of  viewers  in  the  surveyed  area  in  a  given   minute.  As  of  2004,  there  are  an  estimated  109.6  million  television  households  in  the  USA.  Thus,  a   single   national   household   ratings   point   represents   1%,   or   1,096,000   households   for   the   2004-­‐05   season.   When   used   for   the   broadcast   of   a   program,   the   average   rating   across   the   duration   of   the   show  is  typically  given.  Ratings  points  are  often  used  for  specific  demographics  rather  than  just   households.  For  example  a  ratings  point  among  the  key  18-­‐49  year  olds  demographic  is  equivalent   to  1%  of  all  18-­‐49  year  olds  in  the  country.   Nielsen   Media   Research   (NMR)   is   an   American   firm   that   measures   media   audiences,   including   television,   radio,   theatre   films   (via   the   AMC   Theatres   MAP   program)   and   newspapers.   NMR,   headquartered   in  New   York   City,   is   best   known   for   the   Nielsen   ratings,   an   audience   measurement   system   of   television   viewership   that   for   years   has   been   the   deciding   factor   in   canceling   or   renewing  television  shows  by  television  networks.   Nielsen  ratings       10  
  • 11.     Analysis:   The  highest  viewed  episode  was  the  season  1  episode  "The  Pineapple  Incident,"  watched  by  12.27   million  viewers.  The  lowest-­‐viewed  episode  was  the  season  6  episode  "Landmarks”,  watched  by   6.41  million  viewers,  approximately  48  percent  lower  than  the  show's  series  high.   HIMYM  is  a  show  that  has  been  aired  for  6  seasons  now.  It  has  the  same  jokes  and  punch  lines   every   time   and   the   plot   has   been   stretching   for   6   years   without   showing   the   actual   title   of   the   show  even  once.  But  still,  the  number  of  viewers  has  remained  almost  same.                           11  
  • 12. DVD  RELEASES                                   12  
  • 13. SURVEY   There  were  50  responses  of  the  survey.       A  screenshot  of  a  response  from  the  survey  :     Following  are  the  results:   Do  you  watch  HIMYM?   Yes   No       13  
  • 14. Do  you  like  the  show?   Yes   No     Who  is  your  favourite   character?   Ted  Mosby   Barney  Stinson   Robin  Scherbatsky   Lily  Aldrin   Marshall  Ericksen     How  often  do  you  watch  it?   Never  miss  it  even   once   Sometimes       14  
  • 15. Have  you  visited  any  websites   related  to  the  show?   Yes   No       Analysis:     Sample  size:  50   Age  Group:  13-­‐38  (mostly  20-­‐25)   According  to  the  results  of  the  50  surveys  that  I  got,  I  can  say  that:     • 96%  of  the  people  watch  the  show  –  How  I  Met  Your  Mother  and  like  it.     • The  most  watched  season  is  Season  2  and  then,  Season  1.   • More   than   half   of   the   people   don’t   miss   it   even   once   and   watch   it   every   time   whereas  the  rest  are  not  regular  viewers  of  the  show.   • About  50%  people  have  visited  websites  and  blog  related  to  HIMYM.   • ‘Barney  Stinson’  is  the  favourite  character  of  90%  people.   • The   most   common   responses   to   the   question   :   One   thing   that   you   would   like   to   change  about  the  show  were:    “Nothing.  It’s  perfect!!”    “It  should  come  more  frequently.”                             15  
  • 16. SPONSORS     CBS  SPONSORS     Allegra   American  Express   Bayer     Benefiber     Bristol-­‐Myers  Squibb     Campbell   Campbells  Soup       Cingular  Wireless       Citi   Estee  Lauder       General  Mills     Good  for  America  Brands     Home  Depot   Infiniti  Automobiles       Kia  Automobiles     Kleenex       Ford   Kraft  Foods     Lamisil     Levitra     Lifesavers  Candies     Majestic  Star  Casino       Merck  &  Co.     Morgan  Stanley       Nissan   Novartis     PCS       Pepcid  Complete       Pfizer  Pharmaceuticals       Plavix       PrevAcid       SmartBalance  Popcorn     Splenda   Sprint   TAP  Pharmaceuticals     Toyota   UPS  Store       Viagra     Vioxx     Wellbutrin   Zelnorm   Ziploc         STAR  WORLD  SPONSORS     Axe  Deo   Garnier   Loreal   McVities  Biscuits   Nokia   Octane  Deo   Parachute   Ponds   Reebok   Saffola   Tata  Sky   Tata  Steel   Vaseline     Dove     Docomo     Asian  Paints     New  Clear                 16  
  • 17.   OFFICIAL  WEBSITES         17  
  • 18.   HIMYM  ON  SOCIAL  NETWORKS           18  
  • 19.     19  
  • 20. HIMYM  MERCHANDISE  ON  SALE                   20  
  • 21. PRODUCT  PLACEMENT  IN  HIMYM     HIMYM   is   quite   famous   for   its   product   placements.   Product   placement   is   an   alternative   to   advertising.  And  HIMYM  features  a  lot  of  such  ads.   In  a  new  advertising  strategy,  old  episodes  of  How  I  Met  Your  Mother  are  being  digitally  altered  to   include  ads  for  contemporary  items.       Entertainment   Weekly   reports   that   not   only   has   How   I   Met   Your   Mother   promoted   the   movie   Zookeeper   by   putting   an   advertisement   behind   Robin   in   a   rerun   of   an   episode,   but   it   has   also   promoted  Jason  Segel’s  new  movie  Bad  Teacher,  by  digitally  inserting  an  ad  on  a  TV  screen  behind   the  actor  himself  in  the  2006  episode  ‘Swarley’.  Here  are  a  few  snapshots:           21  
  • 22.         22  
  • 23.         23  
  • 24. APPLICATIONS/GAMES     HIMYM  also  has  various  games  as  well  as  applications  on  iPhone  Applications  and  Android  Market   too.   There   are   all   sort   of   applications   ranging   from   “HIMYM   quotes”   to   “Barney   Sounds”   to   “Bro   codes”.  A  lot  of  revenue  is  also  generated  from  the  paid  apps,  but  many  fans  have  also  developed   some  of  the  applications  as  it  is  a  very  popular  show.  Here  is  a  screenshot  of  a  few:                           24  
  • 25. FINAL  ANALYSIS/  CONCLUSION     It’s  hard  to  describe  the  charm  of  “How  I  Met  Your  Mother”    especially  since  in  many  ways,  the   sitcom  formula  it  follows  might  turn  people  off  who  are  weary  of  sitcoms.  What  makes  it   different?  Something  that  distinguishes  a  lot  of  intelligent,  quality  contemporary  TV  —  it’s  self   aware,  and  a  little  meta-­‐theatrical.   It   doesn’t   hand   the   audience   plot   arcs   that   alienate   us   if   we   join   midstream.   It   keeps   the   focus   on   the   characters   and   the   environment   they’re   in   —   but   also   does   something   more,   by   presenting   each   episode   as   an   “episode”   of   Ted’s   young   life,   replayed   to   his   children   as   a   story.   It’s   this   reflexiveness  that  contributes  to  the  joy  of  watching  the  exploits  of  these  characters  —  it  instills   everything   that   happens,   even   the   quirky,   random   New   Yorky   things,   with   significance.   In   this   universe,  everything  is  turned  into  a  something.   It's   good   to   see   a   show   like   this   on   television   that   isn't   afraid   to   take   chances   and   strays   away   from  the  typical  way  to  tell  a  story.     There   really   are,   as   Shakespeare   says,   only   a   handful   of   plots   left   in   the   world.   How   I   Met   Your   Mother  tells  the  love  story  plot-­‐only  in  reverse  and  in  a  funny  way.                                                               25