Social Business Manifest that describes how Social Media and Social Networking is changing business rapidly. Change & Transition Management. Reset and rethink business. How to embrace the social revolution.
Co-Creation Forum presents: How Brands can Derive Insight from Co-CreationEphraim Cohen
Co-Creation is an increasingly interesting and talked about topic of conversation. Yet some are left to ponder its relevance and value to an organization. During this webinar, Jennifer Kitchen, Managing Director of Promise North America will challenge the audience to think about “Why aren’t organizations infusing co-creation into their brand development processes?” As fodder to the discussion, Jennifer will draw upon real-life stories from a range of co-creation believers and skeptics.
6 Tips to Mobilizing Brand Super Fans - Ektron and Influtive WebinarEktron
Fred Bals, Customer Advocacy Manager at Ektron and Jim Williams, VP, Marketing at Influitive discuss how to identify, nurture and mobilize your advocates by designing an interactive community for your fans, evangelists and advocates from among employees, customers, brand newbies and partners.
Six tips you will take away from this webinar:
• Why advocacy is an essential part of marketing in 2013
• How to identify and engage your best advocates
• How to mobilize your advocates with activities they will embrace
• Reward or recognition - What motivates your super fans?
• Identifying ownership for your advocate marketing program
• How to measure results and secure executive buy-in.
A presentation to leaders of county associations, presenting why a brand is valuable, what it is, how to build it. Focus on the audiences and communicating clearly.
Today's B2B buyer is more discerning than ever before, and has access to more information than ever before. They research online, get peer views and opinion, and they call you when their ready to buy, rather than when you’re ready to sell. So you’re involved late in the process, or more commonly, not at all. To get onto the shortlist, you’ve got to be there early in the buying cycle. And to do this takes a programme of great content.
It has to be relevant, useful and interesting. First problem; where does this content come from? Well, every organisation has their own content dungeon – just waiting to be unlocked. But, how do you do it, what’s going to be lurking down there, and how do you tame it? Then, once you’ve thrown the keys away, what are you going to do with all this content? How do you get it into the hearts and minds of the people that matter?
This presentation will involve B2B examples across different sectors and using content in all its possible guises: mobile, video, integrated infographics, Social debates. Even the odd whitepaper...
Session will look at:
Ways to find great content in your organisation, without actually creating anything
What content works, at what stage in the buying cycle
Practical ways to use interesting and different content formats
10 steps to create and implement a content marketing strategy
R U Ready for Social Media Customer Care ? Greg Sherry
Many companies are planning to allocate staff and technology to support social customer care, but struggling with how to operationalize it. Learn how a leading contact center outsourcer is using the voice of the customer in its social media centers to enhance loyalty and brand reputation, drive better decisions, and reduce costs.
We all know that innovation in large companies is hard. Inertia combined with business realities make it difficult for teams to move fast and drive innovation. Over the past few years, Intuit has been on a transformational journey to become a premier innovative company by embracing the principles of design thinking and lean experimentation. This presentation shares some of the lessons learned.
Co-Creation Forum presents: How Brands can Derive Insight from Co-CreationEphraim Cohen
Co-Creation is an increasingly interesting and talked about topic of conversation. Yet some are left to ponder its relevance and value to an organization. During this webinar, Jennifer Kitchen, Managing Director of Promise North America will challenge the audience to think about “Why aren’t organizations infusing co-creation into their brand development processes?” As fodder to the discussion, Jennifer will draw upon real-life stories from a range of co-creation believers and skeptics.
6 Tips to Mobilizing Brand Super Fans - Ektron and Influtive WebinarEktron
Fred Bals, Customer Advocacy Manager at Ektron and Jim Williams, VP, Marketing at Influitive discuss how to identify, nurture and mobilize your advocates by designing an interactive community for your fans, evangelists and advocates from among employees, customers, brand newbies and partners.
Six tips you will take away from this webinar:
• Why advocacy is an essential part of marketing in 2013
• How to identify and engage your best advocates
• How to mobilize your advocates with activities they will embrace
• Reward or recognition - What motivates your super fans?
• Identifying ownership for your advocate marketing program
• How to measure results and secure executive buy-in.
A presentation to leaders of county associations, presenting why a brand is valuable, what it is, how to build it. Focus on the audiences and communicating clearly.
Today's B2B buyer is more discerning than ever before, and has access to more information than ever before. They research online, get peer views and opinion, and they call you when their ready to buy, rather than when you’re ready to sell. So you’re involved late in the process, or more commonly, not at all. To get onto the shortlist, you’ve got to be there early in the buying cycle. And to do this takes a programme of great content.
It has to be relevant, useful and interesting. First problem; where does this content come from? Well, every organisation has their own content dungeon – just waiting to be unlocked. But, how do you do it, what’s going to be lurking down there, and how do you tame it? Then, once you’ve thrown the keys away, what are you going to do with all this content? How do you get it into the hearts and minds of the people that matter?
This presentation will involve B2B examples across different sectors and using content in all its possible guises: mobile, video, integrated infographics, Social debates. Even the odd whitepaper...
Session will look at:
Ways to find great content in your organisation, without actually creating anything
What content works, at what stage in the buying cycle
Practical ways to use interesting and different content formats
10 steps to create and implement a content marketing strategy
R U Ready for Social Media Customer Care ? Greg Sherry
Many companies are planning to allocate staff and technology to support social customer care, but struggling with how to operationalize it. Learn how a leading contact center outsourcer is using the voice of the customer in its social media centers to enhance loyalty and brand reputation, drive better decisions, and reduce costs.
We all know that innovation in large companies is hard. Inertia combined with business realities make it difficult for teams to move fast and drive innovation. Over the past few years, Intuit has been on a transformational journey to become a premier innovative company by embracing the principles of design thinking and lean experimentation. This presentation shares some of the lessons learned.
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
This is the Groop Skool Executive Breakfast Series: "Digital ADD" Workbook. Learn how to create successful digital products by watching Jose explain what Digital ADD is and the tools that The Groop uses to overcome it at http://www.youtube.com/view_play_list?p=FEADAC63616151CF
B2B Journey Brands, and Other Animals – AN&H Leadership Team – Scot McKeeBirddogB2B
Keynote presentation given by Scot McKee, Managing Director, Birddog, for the DSM Animal Nutrition and Health Leadership Team. Milan, Italy, 2016.
McKee explores B2B Journey Brands and the changing relationship between businesses and their customers. While businesses continue to force customers along a prescribed communications path, McKee advocates a more inclusive relationship where the business responds to the preferred customer journey.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Cactus staffers Norm and Mike headed to Boulder Digital Works' Making Digital Work. Here is there take on the 2-day workshop. Norm's through his sketchpad, Mike's through his iPad.
Future Proof Design and the Platform Design CanvasSimone Cicero
This presentation was given as an introduction of a workshop on the platform design canvas during the Barcelona Design Thinking Week at the Elisava Design and Engineering School.
The objective of the canvas is to help people design Platforms and Ecosystems not only one shot, one feature, linear products.
The canvas itself is derived by the Business Model Canvas of which it tries to overcome the limitations when applied in Platform Design.
The Platform Design Canvas is currently in Live Edit here http://goo.gl/wz615
Context post: http://meedabyte.com/2013/06/26/the-platform-design-canvas-a-tool-for-business-design/
Create Compelling Marketing Messaging and PositioningIntelligent_ly
Tips on how to promote your business. Learn about brand essence, product messaging, and positioning statements. Slides from a class taught by Adam Berrey at Intelligent.ly's Boston campus.
This "brand 101" session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
This is the Groop Skool Executive Breakfast Series: "Digital ADD" Workbook. Learn how to create successful digital products by watching Jose explain what Digital ADD is and the tools that The Groop uses to overcome it at http://www.youtube.com/view_play_list?p=FEADAC63616151CF
B2B Journey Brands, and Other Animals – AN&H Leadership Team – Scot McKeeBirddogB2B
Keynote presentation given by Scot McKee, Managing Director, Birddog, for the DSM Animal Nutrition and Health Leadership Team. Milan, Italy, 2016.
McKee explores B2B Journey Brands and the changing relationship between businesses and their customers. While businesses continue to force customers along a prescribed communications path, McKee advocates a more inclusive relationship where the business responds to the preferred customer journey.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Cactus staffers Norm and Mike headed to Boulder Digital Works' Making Digital Work. Here is there take on the 2-day workshop. Norm's through his sketchpad, Mike's through his iPad.
Future Proof Design and the Platform Design CanvasSimone Cicero
This presentation was given as an introduction of a workshop on the platform design canvas during the Barcelona Design Thinking Week at the Elisava Design and Engineering School.
The objective of the canvas is to help people design Platforms and Ecosystems not only one shot, one feature, linear products.
The canvas itself is derived by the Business Model Canvas of which it tries to overcome the limitations when applied in Platform Design.
The Platform Design Canvas is currently in Live Edit here http://goo.gl/wz615
Context post: http://meedabyte.com/2013/06/26/the-platform-design-canvas-a-tool-for-business-design/
Create Compelling Marketing Messaging and PositioningIntelligent_ly
Tips on how to promote your business. Learn about brand essence, product messaging, and positioning statements. Slides from a class taught by Adam Berrey at Intelligent.ly's Boston campus.
This "brand 101" session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
Valtech - Connecting Product Vision to Everyday Agile WorkValtech
Connecting Product Vision to Everyday Agile Work.
Kelly R. Looney, Principal Process Engineer, Valtech US
Kelly.Looney@valtech.com
Agile Day 2012
Valtech
Weekend Web Workshop
Simple, visual, interactive and fun user experience workshops to help you get digital.
What your get in this workshop:
- What is User Driven Design?
How to incorporate Brand Strategy into User Experience
How to Prioritize Website Features
How to Create Site Maps and Wireframes
Why should I attend?
- If you are looking to get a job in the digital space
- If you are a start up looking to “get it right”
- If you are looking to advance your career
- If you are a print designer and are curios what “the fuss is all about”
For more information and a schedule of the two days please visit:
Groopskool.net or contact us at skool@thegroop.net
Customer Experience Management: The Key to Continued Business Growth and Succ...VIPdesk
Presented by: Joel Warady, Principal Joel Warady Group
Hosted by: VIPdesk
-The importance of a customer‐centric organization
-The influence of the customer experience on consumer wallet and market share
-How to create greater loyalty within your customer base
-Knowing all of your customer touch points, and their effect on customer value
-The role of influencers, advocates, and connectors in Web 2.0 world
-The difference between customer experience and customer relationship marketing, and the pitfalls of both
-The 10 Commandments of Creating Customers for Life
It's not easy to build a content marketing programme that gives customers what they need at every stage in their buying process and measures ROI in a meaningful way. Here's my way of doing it.
Your brand isn’t just what you say it is. It’s also about what your employees, customers, prospects, competitors, and world at large say it is.
As we like to say, a brand is the sum of all conversations, and in the fast-moving and dynamic world of social media, you want to have a handle on how your brand is being perceived out there.
Knowledge360 helps you get better grip on your online brand. In other words we provide you “Social Branding” solutions.
Status Quo Disrupted: Brand Transformation Lessons that Drive ResultsAquent
Anaezi Modu of REBRAND believes customer experience must be the core focus of all decisions you make about your brand in order to succeed over time. In this session you will learn:
• Time-tested secrets of strong, successful brands and effective transformations
How the “walls” between industries are breaking and how to take advantage of those
• How universal, human emotions are still at the core of loyal, long-term customers
• How to integrate mobile and social media tools smartly to build real brand value
• How to bring your brand and customers back into clear focus and deliver on what makes you unique and valuable
Social media branding for organizationsTodd Nilson
Building an effective social media presence does not start with creating a blog or Twitter profile. Businesses that are serious about and committed to a social media approach that serves the business need to create a roadmap that begins with an understanding of audience, goals, what will be said, and what will be measured... a Social Solution Suite.
Whether your company is B2B or B2C, when it comes to finding your brand voice, consistency is important. It’s just not the only thing that’s important. To connect with customers, your brand voice should be three things.
A half hour marketing presentation to the Chehalem Valley Chamber of Commerce, highlighting what audiences are looking for, the different communication perspectives of the four generations and how a brand brings focus to marketing. A business has a brand whether they’re managing it or not. Lots of tips and insight to help any business market more effectively. Created by marketing speaker Jennifer Larsen Morrow.
Face your communication challenges when implementing a digital workplace, bas...Patrick Van Renterghem
Ellen Geens (ChangeLab) described the communication challenges, and gave tips and tricks for the change communication when implementing a digital workplace at their RIZIV and TVH customers
What is required to develop a customer centric organisation and practice shared value creation or co-creation to drive sustainable growth with help of customers.
It’s no great secret that the current pandemic will change education as we know it. Designing future learning spaces has nothing to do with technology, sure it plays a role but it is clear that designing future learning spaces should be about how to best support human flourishing in times of disruption. This highlights the essence of the transition in education and is a critical starting point for designing future learning spaces.
Since the outbreak of the COVID19 pandemic our world has changed forever. This has a huge impact on education. How to build a resilient organisation that can accelerate transformation and shape the future of education
How to transform personal development for professional in a disruptive age.
This manifest is based on previous work which we created and shared earlier. This second edition is enhanced with more suggestions on how to apply such an approach in practice. In this second edition we are introducing the Personal Productivity Grid to support personal development for professionals.
Use this link to access the first edition of this manifest:
https://www.slideshare.net/JeroenSpierings/professional-development-for-teachers
You must learn to see the world a new. We learn from the emerging future and utilize the wisdom of crowds This needs to be the mindset for transformation.
In general the flow of knowledge will activate the continuous optimization process.
A circular process where we constantly seek for and access knowledge, from feeling, observation, demonstration and challenging we are able to apply the knowledge in practice. We create deeper understanding and new ideas for adoption will emerge. We reflect on the application and learn so that we can curate new knowledge and share this with a wider audience. We focus on empowering teachers to make a difference. Important element is the sharing of knowledge, expertise and experiences so that we collectively learn from the emerging future. Each teacher can use the flow of knowledge to build their personal productivity grid to drive personal growth.
You step into the future to shift your frame of reference.
Explaining a real life example of how we use content marketing for better conversion and qualified leads.
In September we launched a marketing campaign specific for the sector Trade (retail and wholesale). we developed a campaign together with an external agency and we started expeditiously with lots of enthousiasm. The purpose of the campaign was not to explain to customers and potential customers what we do, but rather how we do it. How we help organizations make the transition from analog to digital. The first results were not so bad but the campaign stagnated in mid-October. The conversion remained behind! Recognizable?
Together with the team we searched for a solution. How can we increase the conversion, how can we improve the interaction with contacts, how can we better align our messages to the needs of the target group and how can we distinguish ourselves from the competition. All questions & challenges that need to be resolved.
What content matches best with the customers intentions and his or her buying journey. Ultimately, we as a team quickly agreed content marketing is the key to a successful conversion and marketing campaign? In this presentation you can find some of the key findings and our learnings. If you have any questions or you want to discuss in detail please let us know.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
6. Contrasts
WAS IS
90% of all work is drudge work Microprocessors do most drudge work
Working with the same old gang Constantly expanding one's network of teammates
Well defined organizational borders Shifting organizational alliances
Products last for years Products last for weeks
Technology helps link parts of the organization The network is the organization
We are proud of being close to our customer We are proudly "at one" with our customer
We sell rigorously engineered "great product" We sell information-enabled "awesome experiences"
Procedure centric Client centric
Passive: performs tasks as requested Active: creates WOW projects as inspired
"Silos & Stovepipes" One seamless enterprise
Product or Service Experience
It works It leaves an indelible memory
I'm glad I bought it I want more!
Satisfied customer Member of the Club
Agrees with your wallet Agrees with your psyche
You get what you pay for You are surprised and delighted at every turn
22. Social Marketing
Product Marketing
Guerrilla Marketing Whitepapers
Proposition Marketing Books
Customer Service Video
Integrated branding Blog
(Corporate, Employer, Wiki
Personal) Webinars &
Email Marketing podcasting
Viral Marketing Website
Event Marketing ROI
Partner Marketing How to guides
Linkedin
Twitter
Hyves
Facebook
Online
Xing
Direct & indirect
Slideshare
Vertical solutions
Meetup
Sponsoring
Digg
Schools & Universities
Innovation platforms & projects
23. 7P's vs 7C's
Physical - Connected
Product - Collaborative
Price - Customised
Promotion - Conversations
Place - Community
People - Collective
Process - Content
24. Stop pushing!
From push to pull
Pull will help you fulfil
customer intent. When
done correctly people
consider that helpful,
meaningful and
valuable.
26. How to start your
conversations?
Start
LISTENING....
...and have a
great story to tell
27. NO YES
Word of mouth
and buzz, a
story worth
telling and
sharing so that
employees and
customers can
become
ambassadors
28. Customers are social....
Do we understand where
customers are online and how
social they behave in the context
of business
29. TRIBES = Like-minded Tribes
people connected grow
emotionally, virtually, when
culturally living and people
roaming around the recruit
world. people
Only 1 reason:
Excellent product +
Superior Service =
Great Story
47. We are rapidly
replacing trust in
traditional
authorities with
trust in people
YES finally!
Be prepared....
48. No matter what you put in front or in back
of the word selling....
• consultative
• solution
• value based
• advanced
.... it still ends up with the sense
of doing something "to" rather
than "for" or "with" somebody.
49. HELPING
CLIENTS
Intent SUCCEED
It's that simple!
50. Who you are stands over you
and thunders so I cannot hear
what you say....
Emerson
52. We both want
the same thing!
Instead we both
behave in ways
that make it
difficult to reach
the end goal.
WIN - WIN
53. The change....
Single person -Multiple people
Single call -Multiple calls en meetings
Single issue -Multiple issues
Uncomplicated issues -Complicated issues
Little budget -Large investment
Lower value add -High value add
Price sensitive -Results sensitive
Lower margins -High margins
64. Technology Adoption Lifecycle
In search for
innovators and
early adopters
To make the jump make sure:
• the customer is at the heart of
everything you do. Listen to his
opinion and feedback
• there is a basic need for technology
and that it will deliver a superb
performance over and over again
• there is brilliant and perfect customer
service (Zappos)!
Source: Crossing the Chasm Geoffrey A. Moore 1991
Picture: The Laws of Simplicity / John Maeda
65. How to get results
• Profile innovators and early adopters. What is the character
of your potential clients
• Focus, you can't do all things at once. Choose for target
marketing instead of mass marketing
• Be proactive don't wait until there is demand create demand
together with your potential clients
• Develop up and cross sell scenarios based on the
proposition building blocks
• Help clients succeed that is the only thing that counts
• Be an evangelist and authority
• Make sure you have followers and create ambassadors
66. What will bring you social success?
1. Know your customer
2. Know your product
3. Know your company
4. Love the politics
5. Respect competitors
6. Wire your customers organisation
7. Wire your organisation
8. Never over promise
9. Sell the solution
10. Ask for help (don't be proud about it)
11. Live the brand story
12. Celebrate the "good" loss
13. Make every problem your problem
14. Take full responsibility
15. Share the information
16. Walk away from bad news
17. Don't whine about price
18. Don't give away the store - to get a foot in the door
19. Respect upstarts
20. Seek cool customers
21. Talk "partnership"
22. Send "thank you" notes
23. Make your customer a hero
24. Aim to change the world!
25. Keep it simple
26. Quality not quantity
70. Customer service isn't
just a department! Running Rideshop
Couture Outdoor
We've been asked by a lot of people
how we've grown so quickly, and the
answer is actually really simple...
We've aligned the entire organization
around one mission: to provide the
best customer service possible.
Internally, we call this our WOW
philosophy.
Source: Zappos.com
80. The new social business attitude
1. Think and act like an entrepreneur
2. Always be a closer and linchpin (get things done)
3. Embrace diversity
4. Pursue mastery
5. Thrive on ambiguity
6. Laugh off screw ups
7. Nurture your network
8. Relish technology (social)
9. Cultivate a passion for renewal
10.Practice horizontal loyalty
81. Talent: you know it when you (can't) see it
1. Displays passion
2. Inspires others
3. Loves pressure
4. Craves action
5. Knows how to finish the job
6. Thrives on WOW
7. Exhibits curiosity
8. Emodies "weird"
9. Exudes a sense of fun
10.Thinks at a high level
11."Gets" talent
90. There is more....
....NO stovepipes
ONE seamless enterprise
seeking for organizational
alignment
91. From cost center to stardom
The rise of the free agent nation:
• Lifetime employment is over
• Stable employment at large corporations is gone
• The average career will encompass half a dozen employers
and two or three "occupations"
• Most of us will spend sustained periods of our career in
some form of self employment
• Number of freelancers will grow
• Projects run by some form of crowdsourcing will grow
• We are on our own
• It's not theory it is happening
96. Working in organizations today
• Endless meetings
• People afraid to make decisions
• Cube farms
• Managers who can't manage
• Politics are often more important than knowledge and
capabilities
• Procesess evolve around the company not customers
• Often we do not have the time to think about what we are
doing because the volume of work is rapidly increasing
CHANGE is needed fast!
97. a) Another day at work. Pays the rent
b) We do something of value
c) Our work is cool!
d) We aim to change the world
Take you pick....
98. Social Business Manifest Summary
1. It's the (our) organization 14. We are all in sales
2. Friction free 15. We all invest in wiring
3. No stovepipes the customers organisation
4. Silo-ing is a reason to be fired 16. We all live the brand
5. All on the web 17. We are ONE team
6. Open access 18. Develop heroes
7. Project managers rule 19. We never blame someone else
8. Value add through experiences 20. High Social Tech vs High
9. Solutions rule Social Touch
10.Integrated solutions = our culture 21. Master Diversity
11.Partner with best in class 22. Open talent market
12.All are equal and contribute 23. FLAT organisation
equal 24. War on overcomplication
13.Project management comes from 25. Celebrate trojan horses
any function 26. Fire vendors who don't get it
100. In order for me to develop this Social Business Manifest I
have used content and resources from various business,
marketing, and social media professionals. This is the list
of resources that I used:
Mahan Khalsa, Let's get real or let's not play
The Cluetrain Manifesto
Thomas Friedman, The world is flat
Tom Peters, Re-imagine
Don Tapscott, Wikinomics
Seth Godin, Tribes & Linchpin
Marc Lammers, YES! a crisis
David Armano, Social Business by Design & Social Media is dead
Jan Gunnarsson & Olle Blohm, Hostmanship
Geoffrey Moore, Crossing the chasm
Peter Fisk, Winning in a digital world
Malcolm Gladwell, Tipping point
Richard Meyer, It's hard to be a linchpin
Eric Qualman, Socialnomics
The ZAPPOS culture book & www.zappos.com
All pictures were found on under