2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write
notes on paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
Product designer is creative, knows how to make sets look visually appealing and can have a perfectionist
attitude if they love and want to be proud of their work.
The job of a product or set designer:
• Is to make audiences attract to wards the final product. Out of interest or familiarity.
• Have a hands on approach when it come to small details like “Easter eggs in sets or shows”.
• Being able to talk to people like the director .
• Work independently and in groups .
• What do they do
• Salary
• Responsibility's
• Skills needed
3. Info-graphic Bibliography:
Put your info-graphic bibliography here.
anon. (2018). Product designer. Available: https://www.prospects.ac.uk/job-profiles/product-designer. Last
accessed 13 SEP 2018.
anon. (2017). Production Designer (Theatre, TV, Film. Available: https://www.allaboutcareers.com/careers/job-
profile/production-designer-theatre-tv-film. Last accessed 13 SEP 2018.
https://www.google.com/search?q=product+designers&safe=strict&client=firefox-
b&source=lnms&sa=X&ved=0ahUKEwjk2NDoy7fdAhWHLsAKHWqXALIQ_AUICSgA&biw=830&bih=863&dpr=1
anon. (2018). set designer . Available: https://nationalcareersservice.direct.gov.uk/job-profiles/set-designer. Last
accessed 13 SEP 2018.
anon. (2018). Industrial Designers. Available: https://www.bls.gov/ooh/arts-and-design/industrial-designers.htm.
Last accessed 13 SEP 2018.
anon. (1995). Product designer jobs. Available: https://www.reed.co.uk/jobs/product-designer-
jobs#job35975828. Last accessed 13 SEP 2018.
4. Info-graphic:
What do product designer's do on sets?
• studying scripts and discussing ideas with
the director
communicating your ideas to costume, make-
up, props and lighting designers
• look at actors and see what suits them with
the set
• working out problems related to set like
lighting and scene changes
• researching historical, contemporary or
futuristic details to get the right look for the
production and historical accuracy
• creating effective designs within the
available budget given for the production
• sketching design ideas to produce a
storyboard
• building and photographing scale models of
sets or new inventions for sets
Products designer
Skills and responsibilities
• creativity and imagination
• strong practical skills like drawing and 3D model making
• excellent attention to details and listening to others input
• the ability to work under pressure and meet deadlines on
time
• research skills –primary and secondary
• Meeting and discussing designs with clients
• Team and independent work
• Using CAD ( computer aided design )
• Attending tea, meetings
• Creating initial ideas from the client notes and ideas
• Sketching and designing
• Putting ide into fruition
• Researching average cost of set
• Making presentations to deliver to clients and other team
members
• Able to use equipment on hand
• Make models and prototypes
5. Salary
The median annual wage for industrial designers in the
US was $65,970 in May 2017. Although this can depend
on may factor such as:
• The move, film or TV show budgets
• If they are a known for set designers
• If you’re a freelancer and set your own wage
• If you work for a well known director or less known
director
In May 2017, the median annual wages for industrial designers
in the top industries in which they worked were as follows:
$82,150
Specialized design services 62,720
Wholesale trade 62,320
Manufacturing 62,050
However sometimes salaries can be negotiated with, with the
employer.
My research found that salaries
can average from £20,000 t0
£75,000 depending on the job.
6. Product Designer
£30,000 - £35,000 per annum
North Shields , Tyne And Wear
Permanent, full-time
The Organisation: BMC
The Role: what they are looking for
• creative, able to build relationships with key stakeholders, organized and work to tight deadlines. a well-rounded
designer and have an interest in all areas of fashion and lifestyle, and a strong interest and knowledge of
sneakers.
• Oversee the development of collaborative products with brand partners from concept to final production and all
aspects of market activation
• Lead the product design team in production of designs and line art to communicate design concepts Present
design / concept boards to communicate design and ideas around projects
• Create supporting artwork that illustrates design concepts, Work with the business and brand partners to
understand market needs and design to product briefs
• Aid the development of marketing activation stories considering store activations, image making, copy and any
other additional content
• Keep up to date on budget and spends of each project
• Manage multiple projects at various stages in the process, ensuring the smooth movement of workflow through
the product design process
• Keep abreast of market trends and consumer needs
• Check work of the design team to product designs are satisfactory to the company style and standards
• Lead sample review sessions
Client
7. Product Designer
Posted 29 August by Advanced Selection Ltd
Easy Apply
£45,000 per annum
Aldershot , Hampshire
Permanent, full-time
Be one of the first ten applicants
The successful Product designer/Developer will
have the following responsibilities:
• Working on a range of products from sketching
initial designs, producing detailed and final hand
drawings to using CAD to produce design
specifications.
• Working with senior management to establish
design brief
• Making samples or working models by hand or
using computerized prototyping equipment
• Researching materials, process or market
requirements
• Arranging meetings and liaising with senior
management and other departments to discuss
production processes
• Occasional travel to clients and attending
exhibitions in the far east to meet manufacturers
and get product ideas and inspiration
• Presenting to senior management design
proposals
The successful Product Designer/Developer will have the
following skills and experience:
• Degree, HND or equivalent in design related subjects
• Excellent technical knowledge with a hands on
approach
• Manufacturing experience in molding or fabrication
• Extensive CAD experience and knowledge
• Experience of working a life cycle of a product from
concept to production
• Able to hand sketch ideas or proposals
• Knowledge of Industrial processes, techniques and
standards
• Good communication and customer service skills
Some client look for certain skills and experiences in their
product designers.
Client
8. Well known product designers
he first use of the term "industrial design" is often attributed to the industrial designer Joseph Claude Sinel in
1919 (. Christopher Dresser is considered among the first independent industrial designers.
joseph Claude Sinel
james bond films
Ken Adam
John Barry
Star wars
10. Client research: Notes
• irn bru the Scottish drink is the client
• They make fizzy drinks in cans and bottles
• Very bold (orange) colours, they use shock factor to draw in audiences,
• most adverts are linear and can spread between realistic and non realistic.
• The adverts don’t necessarily have a narrative over voice but do have story's attached to
them.
• The appeal is forwarded towards teens upwards and is not massively for young children as
of some adverts shock factor ‘fanny’ /. don’t be a cant be a can being a slogan they use.
• fanominom do do do do do is catchy gets stuck in your head easy
• It appeals to make you calm after you drink it witch persuades people to buy it
• Parody snowman advert
• Rewards power
• Comedy and humour
• Colours, still adverts , video adverts , pictures used, fonts used, words used.
11. Brand appeal
The main colours used re bold and defined this makes them stand out
more in a crowd of over marketers. They colours used are orange,
blue and white, they complement each other well witch is appealing to
audiences. It also help the brand be one and its own making when the
people think or see those colours together think of Irn Bru.
The font used on the packaging is clear and easy to read, this makes it
appealing because even if you have bad eye sight you are able to
read and make out the lettering. The writing is the main stand point on
the products so you know what you are picking up.
The colour orange ranging from the colour of a can to the liquid inside
sets it apart from brands such as Pepsi and coke helping the brand be
recognized among the market . An exception in a
different colour pallet used is the sugar free version
Which sports orange white an outline blue and silver.
This helps people with dietary needs distinguish which
one they need to buy without trouble.
12. Video advertisement
https://www.youtube.com/watch?v=WIxCFo5t3AIhttps://www.youtube.com/watch?v=4yZOab5gl-4
Irn Bru’s video advertisement can be described as humorous, amusing, engaging and controversial featuring content
that can catch audience with its shock factor.
For example the 1982 movie the snowman, which is familiar to many is used to publicize irn bru. In summary of the
advert the young boy doesn't sharing his can with his snowman friend telling him to get his own and the snowman
drops the boy from the air to land in the snow so he can steel the young boys can.
This amusingly shocking advert got some lash back, however the shock factor of the advertisement has lead them to
be watched even more. The add used humor and comedy, childhood to appeal to audiences. This advertising
scheme has worked for the brand as many more advertisements where released.
Another example being the ‘fanny’ advert this advert used reward power and the images of happy families ,
successful romance and love and comedy a humor to appeal to audiences.
Most adverts are linear and can spread between realistic and non realistic. The adverts don’t necessarily have a
narrative over voice but do have story's attached to them. The appeal is forwarded towards teens upwards and is
not massively for young children as of some adverts shock factor
13. Slogans
Some slogans used in irn bru advertisement can be viewed
controversially as they can be misheard or miss read. Such as ‘ don’t be a
cant be a can’ the voice over in videos is in a Scottish accent and can be
hysterical to some audiences and not to others. While their are other
slogan like ‘irn bru gets you through their main goal is to make you think
you need a drink of their product l; like other suppliers they use reward
power of a positive benefit like getting you through the day.
They used persuasion of comedy and humor to make the product more
appealing via their advertising methods.
14. Still advertisement
Funny ,Shocking and Simplistic summarizes how irn bru
advertised with still adverts. They used simple pictures to
capture the caption written so you can take a quick look
and recognize what they are talking about. The comedic
line of words written appeal to the audience and give
them a quick laugh so they remember the advertisement
and the brand. Finally the shock factor helps the
advertisement spread around as people share and laugh.
15. Market research:
The country with the most consumed carbonated sort drink in 2014
by a strong lead is America. The lowest being Colombia. This means
more advertisement is being view in America then anywhere else.
This is unfortunate for irn bru as it was banned in America because it
contains an additive that the FDA doesn't approve of making them
less known to American audiences
Irn bru s the most popular Scottish drink and the number one
selling in Scotland they are owed by AGbarr a company who also
produce tango, j20, Robinsons and hold authority to make Pepsi
for the UK market.
16. Market research:
Irn bru has many competitors such as the Coca Cola and Pepsi company's, they all aim for the
same general target audiences of teens to adults. However, coca cola and Pepsi have a more
consumer population as they are not banned in America. irn bru’s main consumers generates
from Scotland and even out beets coca cola, being the most popular soft drink in the country,
having 20 cans sold a second
Irn bru is part of the fizzy drink market and makes an annual renew of £238.094 in comparison to
the Coca Cola and Pepsi company's who make over 44 million and 1 million annually. These
differences in sales can be for many different reasons, for example taste, familiarity and
advertisement. Coca Cola advertises in many different ways that have even ben innovative to other
company's marketing plans. An example of this is how they engage their audiences by putting
names on bottles and cans of their drinks so the customer has a more personal experience drink to
find their customized drink. Another reason that AGbarr is a less known company is because they
Sponsor and advertise les than their competitor's getting their name out in their less and make less
profit.
17. Audience research:
Primary research
For my primary research on Irn Bru I will ask a series of questions that will have quantitative data.
Questions:
1. Do you like irn bru? –yes –no
2. Do you think Irn Bru’s shock factor marketing strategies work? E.g. snowman dropping child over a drink?
–yes –no –kind of
3. How often do you drink irn bru? – often – sometimes –not often
4. how often do you see Irn Bru advertised? –all the time –rarely –not at all
5. How old are you? -16 -17- 18 -19+
6. How do rate the quality? – good –bad – alright
7. What is your favorite soft drink?
8. Do you prefer Coca Cola Irn Bru or Pepsi?
9. What soft drink do you think advertises the best?
10.Which soft drink is more widely available?
18. Audience research:
Questions answered:
1. Yes =8 No=6
2. Yes =10 No=2 Kind of = 2
3. Often =1 Sometimes =4 Not at all=9
4. All the time =1 Rarely =9 Not at all= 3
5. 16 = 5 people 17= 6 people 18 = 2 people 19+= 1 person
6. Good =7 bad = 2 Alright =2 Don’t know =3
7. Coca cola =7 Pepsi= 2 Doctor pepper =1 Monster =1 Mountain dew =1 Red bull=1 No soft drinks =1
8. Coca cola =9 Irn Bru =2 Pepsi =4
9. Red bull =2 Irn bru =3 Pepsi =3 Coca cola =8
10. Coca cola = 12 Pepsi =2
19. Primary research : with Ewan
• What is something you like and dislike about Irn bru
advert??
>Their entertaining but can be really cringe
>Its funny but a bit over the top
• If you have tried Irn bru before if you have how you do you
rate the quality ??
>Very sugary and not a memorable taste
>Just taste a bit distasteful
• Do you find Irn bru advertisements entertaining and if so
why?
>The shock factor is funny
>Unexpected and humorous
Audience research:
20. What I learned from my primary research:
I learned that Irn Bru’s marketing techniques of shock factor do work to become memorable to
audiences. I also learned that Irn Bru’s top competitor is coca cola with more availability are
found the world and more people saying that its their favorite soft drink with a 9 out of 13
people picking that drink when I asked.
Audience research:
21. Audience research:
Secondary research
The age range of the average Irn Bru drinkers is 13
to 20 (young people ) being what the drink is
marketed towards. The gender that most commonly
drinks Irn Bru is male consumers by a few percent.
As irn bru is a very Scottish and the people that
generally buy the product are labor, left wing as they
make up a high percent of the market being from
Scotland.
People who searched and like irn bru are
shown on this image to really like the
product being the 805 most liked product
on the site. On this site also where most
commonly searched things along with irn
bru the top being the bank of Scotland. As
Scotland being there biggest audience
and their brand being made in Scotland
this information correlates.
24. Idea Generation:
Idea 1 :
In a classroom
TV advert
• Don’t get caught with a different can, child gets caught with coca cola and gets told off; get caught with irn bru.
Another kid gets caught with Irn Bru and the teachers okay with it.
Game
• Drinking Irn Bru when teacher turns his/he back.
• Trying to find all hidden cans of Irn Bru before class is over (30 seconds )
• Stealing teachers stash while they are turned away bottles and can = different points
Print advert
• Irn bru can as teacher talking to student don’t be a cant be a can
• Teacher as an Irn Bru bottle student as Irn Bru cans
25. Idea Generation:
Idea 2:
tug of war
TV advert
• People playing tug of war the winning team gets a can of Irn Bru
• The games getting no here they have a break and a team drink Irn Bru an then that team wins
Game
• press space bar to tug on the rope can be WASD and two player using A and to tug the rope winner
gets Irn Bru can for victory
• Kid on the end drinks Irn Bru can while playing by using space and when all the can is gone they win
Print advert
• Tug of war with Irn Bru can in the middle
• Irn Bru Bottles and cans playing tug of war
• Irn Bru playing tug of war against other drains
26. Idea Generation:
Idea 3:
Basket ball
TV advert
• people playing basketball winning team gets Irn Bru
• Someone trying to win Irn Bru by trying to get it in the hoop into a tub or basket (padded)
• Basketball turns into irn bu cathch can
Game
• Press space to release can from hand while characters moving to et it into the hoop to win points
• Pass Irn bru between two players release two early can explodes
Print advert
• Irn Bru can or bottle getting dunked
27. Individual ideas: to tell the group
Base idea
• Don’t get caught with a different can, child gets caught with coca cola and gets told off; get
caught with Irn Bru. Another kid gets caught with Irn Bru and the teachers okay with it.
Game + print ideas
• Drinking Irn Bru when teacher turns his/he back.
• Trying to find all hidden cans of Irn Bru before class is over (30 seconds )
• Stealing teachers stash while they are turned away bottles and can = different points
• Irn bru can as teacher talking to student don’t be a cant be a can
• Teacher as an Irn Bru bottle student as Irn Bru cans
28. Group Idea:
Our group agreed on the base idea of a black and white vending machine
imagery with a sad person. And the colour returns along with his smile
turns colorful after they have a drink of Irn Bru.
Plan:
Week 1 planning game
Week 2 making game
week 3 making video
Week 4 print /radio
29. Planning Docs (TV Advert): velvet thunder
Jobs roles and responsibilities
Job roles and crew
• Director- Chris
• Camera man- Ollie
• Script supervisor- Gemma
• Location manager- Ewan
Cast
• Actor will
• Back up actor Joe
Responsibilities
• Gemma (I) will be in charge of writing the script.
• Ollie will be in charge of writing up health and saftey factors to consider.
• Ewan will be responsible for collection location information of where to film and writing up the
costume list.
30. Planning Docs (TV Advert):story board+ script
Script :
1. When the upset looking man walks in- Goner by twenty
one pilots:
https://www.youtube.com/watch?v=xFlUB2a3v3E
2. Fades out after pressing vending machine buttons(input
sound)
3. Gets drink obvious slurping sound (input sound)
4. You give love a bad name by bon jovi starts playing
instantly as his eyes grow larger
https://www.youtube.com/watch?v=KrZHPOeOxQQ
5. Voice over of slogan it can get you through
31. Planning Docs (TV Advert):locations
Our location for filming will be on the third floor near the vending machines. This is because the
third floor is quieter then other locations our scout looked at and it has good lighting as it is closer to
the glass ceiling that lets the sun in well. The angles for filming are also very open so the space
doesn't look looed cramped.
33. Costume
Our actor will need:
• Casual clothing, however, nothing orange.
Props
• Two cans of Irn Bru, one as a spare in case something
goes wrong.
• Possibly a sticker of Irn Bru/Print a photo of a can.
• Phones possibly for extra lighting but we can always
change the brightness in editing
Planning Docs (TV Advert): costume and Prop list
34. Planning Docs (Advergame): idea and draft
Vending machine going around eating Irn Bru cans to fill up a
meter and once full it disperses Irn Bru everywhere ad
everyone cheers
If you drink
coke you get a
disgusted face
35. Planning Docs (Advergame):music
Overall theme music:
• https://www.youtube.com/watch?v=rZT9JPuvopU
7:24 sunny island jumper man
Sound effects needed
• A nom effect when eating cans
• A aplaud for whe the game ends (win)
• A disgusted sound when coke is eaten
- found in finder-downloads-video game sounds
36. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required
planning.
You may need to copy this slide several times, so you can fit all the work on here.
