Task 5 initial ideas finer details
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This document contains Bekki Asquith's work on developing copy and branding ideas for a new Irn-Bru 32 energy drink product. It includes: - Slogan ideas that involve asking rhetorical questions to engage customers or use of Scottish slang. - Experiments testing font readability at different sizes and colors for various branding elements like web banners and packaging. - Considerations for the can design, wanting to use a long thin style associated with energy drinks to differentiate it from original Irn-Bru. - Potential fonts reviewed for the product packaging and labeling, wanting something bold and uppercase to stand out.
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The document provides details on the development of copy and packaging design ideas for a new energy drink called Irn-Bru 32. It includes potential slogans, ingredients, and descriptions of the drink. The author experiments with different fonts and font sizes to see which pairings work best for the packaging design. Color combinations are also tested to determine which allow for clear readability. Two potential packaging design ideas are presented with four variations each to showcase different layouts, colors, and fonts. The author analyzes which designs are most successful based on themes, fonts, and ability to catch attention.
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The document provides information on potential slogans and packaging designs for an Irn-Bru energy drink. It discusses:
- Several potential slogans for the drink, including "Unleash the Juice" taken from Monster Energy Drink, "100% Scottish," and "No Nonsense from the North." Advantages and disadvantages of each are considered.
- Three packaging design ideas are presented. The first merges the Irn-Bru colors and adds text at an angle. The second uses a Scottish flag design. The third shows an Irn-Bru can "burning through" an existing can like Coca-Cola.
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1) The student developed their packaging design skills through multiple iterations of designing an IRN-BRU energy drink can. They focused on technical elements like ensuring accurate sizing and aesthetic qualities like using the brand's signature orange and blue colors.
2) Through planning colors, fonts, and layouts, they were able to efficiently create and modify designs. However, more exploration of color shades and creative copy could have strengthened early planning.
3) Refining initial ideas through development led the student to their final design, which featured a cartoon character and stood out from their other stripe-focused concepts. The development process significantly impacted their chosen final product.
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The document discusses potential packaging and advertising ideas for Irn-Bru. For packaging, it proposes 3 ideas: 1) Updated colors and modernized logo and fonts while keeping the traditional color scheme. 2) Darker colors and more sophisticated logo and fonts. 3) Clear plastic bottle that shows the bright orange drink inside with a bubbly label. For advertising, it suggests: 1) A magazine ad featuring the drink being poured with tagline and website. 2) A point-of-sale display with images, text, and traditional colors. 3) A bold, eye-catching website banner with more text than images. 4) A poster with new logo or drink image and memorable tagline. 5) A competition
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Task 6 - Cans
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Task 6
This document summarizes and evaluates four different can designs for an IRN-BRU beverage. The first design uses the company's colors and fonts but is basic. The second adds more elements like lightning bolts and keeps the colors consistent. However, the slogan "STEEL CAN, STEEL ABS" could cause legal issues. The third design better shows the can's color but uses a bold font that works well. The fourth is also basic but could be improved. Overall, the author chose to further develop the first design by adding shadows and changing text colors to make the blue stand out more.
Task 6
This document discusses and summarizes the progress of a design project involving redesigning cans for the drink IRN-BRU. It describes four different can designs, noting elements like colors used, fonts, slogans, and other visual elements. For the first design, it comments that it is a basic clean look but could be improved. The second adds more elements and works well with the included slogan and colors. The third uses colors but includes a slogan that may not be allowed due to claims policies. The fourth is also basic but could be improved with the right font choice. It concludes by describing final edits made to the favorite design, involving changing colors and effects to make elements stand out better.
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This document discusses the process of designing an Irn Bru can. The designer began by finding an image of a can to use as a base. They edited the can in Photoshop, changing the color and adding text. Multiple iterations were tested with different fonts, layouts, and elements like a clear window. Feedback on each version was provided. The final design incorporated gold bubbles and a transparent number "32" to make the can unique while tying into the Irn Bru brand. Potential ad designs were also briefly explored.
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This document contains summaries and experiments from a branding project for Irn-Bru soda. It includes:
- Six proposed slogans for Irn-Bru with analysis, with the favorite being "Keep Calm and Have a Bru" as it is short, catchy, and references British culture ironically for a Scottish product.
- Experiments with three different fonts to find one that is bold, attention-grabbing, and appropriate for advertisements.
- Layouts of the Irn-Bru logo in different color combinations and fonts to establish branding themes.
- An initial mock-up product design for an Irn-Bru can applying lessons on allowing freedom in layout beyond strict frames
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The student created various pieces of work for a marketing project on Irn-Bru, including a magazine advertisement, website banners, and product packaging. Their planning process worked well for choosing colors but could have been improved by experimenting with more font options. Developing their work through multiple drafts and peer feedback helped improve the quality and catch errors. While the packaging design was most successful, all pieces served their intended purpose to promote the product. Further refinement is still needed, especially for the magazine ad, to make the designs more polished.
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The document describes the development and refinement of packaging design ideas for an energy drink called Irn-Bru 32. In the first design, the designer changes the font and color and adds 3D effects to make the packaging more interesting. In the second design, the designer explores using different can sizes and color schemes for the regular and diet versions. Additional changes are made to the font selection, effects, and use of color to improve readability, professional appearance, and brand recognition. The designer continues tweaking elements like opacity and added graphics to emphasize key information and draw more attention to the product.
Task 7
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Can production
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This document provides guidance for planning an article for a fanzine, including example layouts with different font choices for headings and body text, as well as suggestions for including a flatplan and supporting images.
More Related Content
Similar to Task 5 initial ideas finer details
Task 5
The document provides details on the development of copy and packaging design ideas for a new energy drink called Irn-Bru 32. It includes potential slogans, ingredients, and descriptions of the drink. The author experiments with different fonts and font sizes to see which pairings work best for the packaging design. Color combinations are also tested to determine which allow for clear readability. Two potential packaging design ideas are presented with four variations each to showcase different layouts, colors, and fonts. The author analyzes which designs are most successful based on themes, fonts, and ability to catch attention.
Task 6, development of packaging
This document summarizes the development process of designing a can for a new energy drink product called IRN-BRU 32. Over five drafts, the designer evaluated aspects that were working well, areas for improvement, and planned developments. Key changes included improving the font size and color for readability, adding a barcode to increase realism, and experimenting with layouts and color schemes to make the design bold and eye-catching while maintaining the brand's signature orange color. The final draft incorporated feedback by changing the background color to blue for the orange text to stand out, centering the product name, and adding a humorous cartoon mascot though the image quality could be improved.
Task 5
The document provides information on potential slogans and packaging designs for an Irn-Bru energy drink. It discusses:
- Several potential slogans for the drink, including "Unleash the Juice" taken from Monster Energy Drink, "100% Scottish," and "No Nonsense from the North." Advantages and disadvantages of each are considered.
- Three packaging design ideas are presented. The first merges the Irn-Bru colors and adds text at an angle. The second uses a Scottish flag design. The third shows an Irn-Bru can "burning through" an existing can like Coca-Cola.
- Design iterations are shown, modifying colors, text size and
Presentation1
This document discusses font and packaging design ideas for an energy drink called Irn-Bru 32. It evaluates several font styles for readability at different sizes and for use on packaging. It also discusses testing font colors and developing packaging designs, including keeping the standard tall thin can shape but changing colors and graphics for seasonal promotions or regular packaging. Many ideas are tested but ultimately disliked by the author.
Packaging Evaluation
1) The student developed their packaging design skills through multiple iterations of designing an IRN-BRU energy drink can. They focused on technical elements like ensuring accurate sizing and aesthetic qualities like using the brand's signature orange and blue colors.
2) Through planning colors, fonts, and layouts, they were able to efficiently create and modify designs. However, more exploration of color shades and creative copy could have strengthened early planning.
3) Refining initial ideas through development led the student to their final design, which featured a cartoon character and stood out from their other stripe-focused concepts. The development process significantly impacted their chosen final product.
Task 4
The document discusses potential packaging and advertising ideas for Irn-Bru. For packaging, it proposes 3 ideas: 1) Updated colors and modernized logo and fonts while keeping the traditional color scheme. 2) Darker colors and more sophisticated logo and fonts. 3) Clear plastic bottle that shows the bright orange drink inside with a bubbly label. For advertising, it suggests: 1) A magazine ad featuring the drink being poured with tagline and website. 2) A point-of-sale display with images, text, and traditional colors. 3) A bold, eye-catching website banner with more text than images. 4) A poster with new logo or drink image and memorable tagline. 5) A competition
Task 4
The document outlines several ideas for repackaging and advertising Irn-Bru drink. It discusses potential packaging designs including changing the font, shape of the container, and color scheme. Three specific packaging ideas are described that involve modifying the colors to look more modern or sophisticated, or using a clear plastic bottle. It also presents five advertising ideas such as a magazine ad, point of sale display, website banner, poster, and partnership with another product for a competition. Across the different ideas, common elements that are emphasized include using bold, clear fonts and bright, eye-catching colors consistent with Irn-Bru's brand identity.
Task 5 final ideas
The document discusses a proposed design for a new energy drink product from Barr. It will use some colors associated with Irn Bru but in a more colorful, bright, and eye-catching way to distinguish it from the original. A catchy slogan will also be chosen to promote brand recognition. While drawing inspiration from traditional Irn Bru packaging colors, the design will move in a different direction given that this is a new product type. Font and layout ideas are presented, with the goal of making the product stand out on shelves through bold colors, fonts, and separate highlighting of elements like "32" to distinguish it from the standard drink. This initial draft captures the direction envisioned while further refinement is still needed.
Task 6 - Cans
This document discusses and summarizes the progress of a design project involving redesigning cans for the drink IRN-BRU. It describes four different can designs, noting elements like colors used, fonts, slogans, and other visual elements. For the first design, it comments that it is a basic clean look but could be improved. The second adds more elements and works well with the included slogan and colors. The third uses colors but includes a slogan that may not be allowed due to claims policies. The fourth is also basic but could be improved with the right font choice. It concludes by describing final edits made to the favorite design, involving changing colors and effects to make elements stand out better.
Task 6
This document summarizes and evaluates four different can designs for an IRN-BRU beverage. The first design uses the company's colors and fonts but is basic. The second adds more elements like lightning bolts and keeps the colors consistent. However, the slogan "STEEL CAN, STEEL ABS" could cause legal issues. The third design better shows the can's color but uses a bold font that works well. The fourth is also basic but could be improved. Overall, the author chose to further develop the first design by adding shadows and changing text colors to make the blue stand out more.
Task 6
This document discusses and summarizes the progress of a design project involving redesigning cans for the drink IRN-BRU. It describes four different can designs, noting elements like colors used, fonts, slogans, and other visual elements. For the first design, it comments that it is a basic clean look but could be improved. The second adds more elements and works well with the included slogan and colors. The third uses colors but includes a slogan that may not be allowed due to claims policies. The fourth is also basic but could be improved with the right font choice. It concludes by describing final edits made to the favorite design, involving changing colors and effects to make elements stand out better.
Idea development pro forma
This document contains a client project proposal for designing posters for three beer ideas. The client provides three initial ideas: 1) Mind Sweeper poster inspired by the video game Minesweeper 2) Brass Monkey poster with a tropical jungle theme representing the banana flavoring 3) Can outline poster using typography.
The client evaluates each idea, noting Idea 2 has the most solid concept and best matches what the client wants by showing a narrative. Development pages include mood boards, font options, and mockups further exploring Ideas 1 and 2. An assessment addresses suitability, appeal, timelines, costs, and legal/ethical considerations. Research covers competition, the craft beer market, and target audiences. A treatment outlines
Task7- Evaluation
The document provides an evaluation of a rebranding project for Irn-Bru 32, an energy drink. The evaluation discusses the design process and choices made in creating a new can design, web banners, and magazine poster. It highlights areas that worked well, such as consistent use of color scheme and fonts, and areas that could be improved, such as the back of the can design. The evaluation also notes how development stages helped refine the final products.
Production powerpoint
This document discusses the process of designing an Irn Bru can. The designer began by finding an image of a can to use as a base. They edited the can in Photoshop, changing the color and adding text. They tried different font styles and layouts. A clear window was added to make the can unique. The designer enlarged the window and tried different fonts for the text. Images from actual Irn Bru cans were added. Nutritional information, a logo, and barcode were also included. In the end, the colors were adjusted to improve the final design.
Production powerpoint
This document discusses the process of designing an Irn Bru can. The designer began by finding an image of a can to use as a base. They edited the can in Photoshop, changing the color and adding text. Multiple iterations were tested with different fonts, layouts, and elements like a clear window. Feedback on each version was provided. The final design incorporated gold bubbles and a transparent number "32" to make the can unique while tying into the Irn Bru brand. Potential ad designs were also briefly explored.
TASK 5- FINER IDEAS
This document contains summaries and experiments from a branding project for Irn-Bru soda. It includes:
- Six proposed slogans for Irn-Bru with analysis, with the favorite being "Keep Calm and Have a Bru" as it is short, catchy, and references British culture ironically for a Scottish product.
- Experiments with three different fonts to find one that is bold, attention-grabbing, and appropriate for advertisements.
- Layouts of the Irn-Bru logo in different color combinations and fonts to establish branding themes.
- An initial mock-up product design for an Irn-Bru can applying lessons on allowing freedom in layout beyond strict frames
Evaluation
The student created various pieces of work for a marketing project on Irn-Bru, including a magazine advertisement, website banners, and product packaging. Their planning process worked well for choosing colors but could have been improved by experimenting with more font options. Developing their work through multiple drafts and peer feedback helped improve the quality and catch errors. While the packaging design was most successful, all pieces served their intended purpose to promote the product. Further refinement is still needed, especially for the magazine ad, to make the designs more polished.
Devlopment
The document describes the development and refinement of packaging design ideas for an energy drink called Irn-Bru 32. In the first design, the designer changes the font and color and adds 3D effects to make the packaging more interesting. In the second design, the designer explores using different can sizes and color schemes for the regular and diet versions. Additional changes are made to the font selection, effects, and use of color to improve readability, professional appearance, and brand recognition. The designer continues tweaking elements like opacity and added graphics to emphasize key information and draw more attention to the product.
Task 7
This document describes the design process for three different packaging concepts for a new Irn-Bru 32 product. The first concept has a retro, classic design with a water droplet background image. The second concept uses a bold, futuristic font and features an energy-themed background image. The third concept is based on the slogan "Gets you out of the dark" and features overlapping background images of light beams. Across all three concepts, the designer sources images, adjusts colors and opacity, and experiments with font choices to develop cohesive and visually appealing packaging designs.
Can production
This document describes the process of designing a mock Irn Bru energy drink can in Photoshop. The designer found an image of a can online to use as a base and edited it in Photoshop. They made the can blue and tried different fonts and layouts. They added a clear window but found it looked out of place so enlarged it. Nutritional information, logo, and barcode were also added. Colors were adjusted and final touches made the design look more appealing and consistent across the front and back of the can.
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This SWOT analysis is for a new MP3 player that allows internet streaming of songs from Spotify to challenge Apple's market dominance. Strengths include access to thousands of Spotify songs, appealing new technology, easy internet functionality, and preference over Apple products. Weaknesses consist of reliance on WiFi/data, competition from existing iPods, similarity to laptops, declining MP3 market, high production costs, and need to pay for downloaded songs. Opportunities center around growing Spotify's brand and userbase through advertising. Threats involve competition from other MP3 devices, brand loyalty to Apple, rivalry between Apple and Spotify, new competitive products, and negative reviews/prices undermining sales.
Mood boards
The document discusses ideas for an experimental photography project with a theme of discovery. It proposes taking photos that look strange or mysterious without revealing what is happening, capturing a frozen moment in time like a raindrop falling into a hand, creating a composite face out of different close-up photos, showing different perspectives of the same thing, using vortography which involves mirrors and reflection, and combining movement and something stationary. The ideas are said to explore discovery by showing things in an unusual way, at a precise moment, from various angles, or with contrasting elements.
Exploring further techniques
Scanography is a photography technique that uses a scanner like a digital camera to take images. Unlike photos from a camera, scanography images have a shallow depth of field, with only the part of an object touching the glass being in focus. This gives scanned 3D objects a soft effect. High speed photography involves either taking photos fast enough to freeze high-speed motion, or capturing successive frames at a high rate. This allows recording events too fast for the naked eye. Light writing is a form of stop motion animation created by moving a light source in long exposures to illuminate parts of the scene over time, giving the illusion of drawing or painting with light.
Exploring further techniques
Scanography is a photography technique that uses a scanner like a digital camera to take images. Unlike photos from a camera, scanography images have a shallow depth of field, with only the part of an object touching the glass being in focus. This gives scanned 3D objects a soft effect. High speed photography aims to capture fast motion either through a fast shutter speed or high frame rate. It is used in science, sports, and the military but can also be considered a art form. Light writing is a form of stop motion animation created through light painting, where light is used to illuminate parts of a scene over a long exposure, or light drawing, where light is shone directly into the camera to "draw" an image.
Photographer research
This document discusses different types of experimental photography including traditional, non-traditional, fine art, and commercial photography. It provides examples from photographers Dara Scully, David Hockney, Kristin Smith, and Tatiana Antonuk to illustrate techniques like movement, photomontage, lighting, and self-portraits. The examples show how photographers use traditional and digital methods to create contemporary or historical works that could appear in galleries, books, or commercial contexts.
Experimenting with basic techniques
The document describes various experimental photography techniques that were explored, including:
- Taking out-of-focus photos by manually adjusting the camera's focus ring. This produced blurred images of objects at different distances.
- Creating photomontages by taking many close-up photos of a scene and merging them together in Photoshop to form a collage-like composite image.
- Capturing movement by using a slow shutter speed and camera shake to blur moving objects while keeping stationary elements in focus.
- Photographing reflections by finding objects like glass panels that reflected other scenes or objects in an interesting way.
Lo4 pro forma 1
The document outlines marketing and PR objectives for relaunching the band Crumple Zone through a "Greatest Hit" tour spanning New Zealand to California over the Christmas holidays. It profiles the band members, now aged 60, and analyzes their core audience of women in their 50s who were fans in the band's heyday in the 1970s. It discusses targeting this audience through TV, radio, magazines, and social media to promote their new album and tour, with the goals of selling 2 million albums and raising awareness. Internal and media motivations for the project focus on reconnecting with loyal fans and generating interest in the band's comeback.
Swot 1
This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of a new Spotify MP3 player. The strengths include access to thousands of songs and built-in streaming, while weaknesses are reliance on WiFi and competition from established MP3 players. Opportunities exist to expand Spotify's brand and user base through advertising. Threats include strong competition from Apple and other current/future MP3 players, as well as potential negative reviews.
Mood boards
The document discusses ideas for an Irn-Bru advertisement. For idea 1, the document recommends fonts that have a handwritten element to match the thought bubble concept. It suggests the font "Whatever It Takes" and using uppercase fonts popular with the Irn-Bru brand. Images of thought bubbles and fantasies are proposed. The recommended color scheme matches the Irn-Bru blues and oranges. For idea 2, casual fonts like "Lighthouse" are suggested to convey comedy. Images of everyday people dressed up in humorous scenarios are proposed, with an orange on blue color scheme to stand out.
Initial ideas
The document contains initial ideas for advertising slogans and concepts to promote Irn-Bru 32's energy-giving properties. Some of the ideas include showing what people say Irn-Bru 32 would need to do to be better, highlighting a "strange new craze" of increased energy from drinking it, using a "spot the difference" concept to show its energizing effects, and featuring quotes from people describing how it makes them feel full of energy and able to accomplish things or see the world differently.
Initial ideas
The document contains initial ideas for potential slogans and advertisements for Irn-Bru 32. The ideas range from highlighting things the drink cannot do but can provide energy, to showing people with exaggerated displays of energy and enthusiasm after drinking the beverage. One idea features a man who feels like he can be whatever he wants after drinking Irn-Bru 32, showing him dressed as a cat in his garden. The document explores different concepts to convey the energizing effects of the product in a lighthearted, fun way.
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Task 5 initial ideas finer details
- 2. Copy Development • • Slogan ideas. Original: Wakeywakey! • • • • The idea of involving the audience and asking them to try the product by using a rhetorical question. Irn-Bru 32. What will it do for you? Irn-Bru 32. How does it make you feel? What do you feel like doing? • Whatever you feel like doing. Give it some extra oomph with Irn-Bru 32. • The idea of using Scottish slang words to appeal and advertise that the brand is originally Scottish. Pure barry. That’s a belter! Pure magic • • •
- 4. Font Experiments – Size/Readability This shows the different font sizes that I have experimented with for my products. This font is called ‘Whatever It Takes’. I think that it is very clear and readable at a large font size such as 48pt. I also think that this font would be usable for small written copy because it is still quite easily readable at font size 12pt. This is a font that I would want to use for my web banner and my magazine article, I will want a different one for my packaging.
- 6. This is a font called ‘Fast In My Car’. I chose to test this font because I thought it looked a lot like the font that was used on some Irn-Bru adverts already. I also tried it because it is casual and fun and this is how I want my products to come across to the audience. This is a font that I would want to use for my web banner and my magazine article, I will want a different one for my packaging.
- 7. Product Development I would like to use a long and thin can for my design because I think that it is more associated with energy drinks. Also, it is different to the original Irn-Bru cans so people will know that it is different from original IrnBru, in that it is an energy drink.
- 8. These are some of the fonts that I will be considering for the product packaging of the actual Irn-Bru 32 can. Neou, Code, Ostrich Sans Inline, American Purpose, Taller Evolution. I want to use a bold, upper case font for the words ‘Irn-Bru 32’ when it will be on the can. I want a font that is simple but that will still be eye catching to the consumer.
- 9. Original Irn-Bru 32 can