The document provides examples of branding and design work for various clients. It includes logo designs, branding guidelines, packaging designs, website designs, advertising designs, and other branding collateral developed for companies across different industries such as restaurants, dating shows, museums, furniture makers, and supplement companies. The designs showcase the development of unified brand identities and families of designs tailored for different applications and media.

2. A Selection of Work

4. The Five-Star Brand
required a matching
logo family to create
unity throughout the
brand. Based on the
Master logo on the
Previous page, the
family of logos reflects
the funky look and feel
of the original.
Motifs of rough print on
steel, the workingman’s
lunch corroded garage
sign paint style, and
the numeral 5, with
stars, is the leit motif
that carries through
all brand expressions.

5. All signage is on brushed, distressed steel throughout the restaurant, including the master menu sign
Hanging over the ordering and serving area.

6. Typical additional signage, and distressed print takeaway menu

10. Five-Star print and Internet advertising.

11. BBQ Aprons, T-Shirts, Hats and Mitts were developed as POP gift Items

12. Five Star branded Stationery System

14. The Utah Diners’
brand was
developed to create
a user-friendly look
and feel for an
online, restaurant
search website also
developed as an app
for smartphones.
Characters were
used in logos, and
print/promotional
advertising as well.

15. Different versions, lockups,
backgrounds and other
applications were created for
each character so that they
could be applied to collateral,
print advertising, promos,
cutouts, website, and other
digital applications.

16. Logo family development
for different applications,
including print, digital, and
live applications for
television and tradeshow.

20. Typical use of the Diners’ Guide
branding figures in web and print
advertising. Costumed characters were
also used in live TV spots, and voices
were developed for radio advertising

21. Typical Utah Diners Promo and Ad
pieces. Wanda the Waitress became
the owners’ favorite image.

22. Utah Diner’s Guide
University student
Branded internet site

24. Brand designed to highlight the advantages of
participating in the EB-5 Visa program so that
foreign businessmen could come to America
by participating in U.S. Economic ventures.

25. Brand designed promoted a “doing
business in America” theme.

26. Kit Cover, Information packet insert,
timeline, brochure and other materials

27. Multiple “Your Future is Here”
brochures highlighted different
aspects of the program.
One domestic brochure is seen here
in kit sleeve with card. Inside back of
this kit matched the brochure.

28. A page from the MSC brochure featuring passport visa stamp

29. A page from the MSC brochure featuring passport EB visa stamp

30. Alternate MSC Identity focusing on U.S. Western appeal

31. Alternate MSC Identity focusing on U.S. Western appeal

32. Alternate MSC U.S. West appeal Stationery

33. Alternate MSC U.S. West appeal Stationery

34. Alternate MSC Identity focusing on U.S. Western appeal web format featuring brand

35. Alternate MSC Identity focusing on U.S. Western appeal web format

36. Alternate MSC Identity focusing on U.S. Western appeal web format • kit cover open

37. Alternate MSC Identity focusing on U.S. Western appeal web format

39. Satin Rose packaging for Helix-D

40. Satin Rose master institutional brand for Helix-D, a high end anti-aging serum.

41. Satin Rose master institutional brand for Helix-D. The product was branded and sold in several
different ways over QVC.

42. Madonna Signature packaging for Helix-D. Make it Last campaign

43. Madonna Signature packaging for Helix-D. Master campaign and package for Maverick Productions 2011

44. Madonna signature campaign, “make it Last” for Helix-D. For Maverick Productions 2011

45. Madonna signature campaign, “make it Last” for Helix-D, for Maverick Productions 2011.

46. “Reverse Engineered” campaign for Helix-D. QVC campaign 2010

47. “Reverse Engineered” campaign for Helix-D. Concept was the high tech way to turn back the clock.

48. Reverse
Engineered
product
package for
Helix-D.
QVC
campaign
2010

49. Reverse
Engineered
product
package for
Helix-D.
QVC
campaign
2010
“Youth by Design” campaign concept for Helix-D. Reverse engineering idea was selected

51. Madison Talbot Corporate Gift
Company branding included
product and gift development as
well as web branding, stickers,
logos, cards, packaging and
wrap as well as other collateral.

52. Madison Talbot Gifting Website

53. Madison Talbot Gifting Website catalog

54. Madison Talbot brand stationery
system and business cards

55. North American Museum of
Ancient Life Branding and
Environmental Design

56. North American Museum of Ancient Life Press Kit and assorted collateral, photo CDs

57. North American Museum of Ancient Life Branding and Environmental Design • Stationery
System

58. North American Museum of Ancient Life Branding and Environmental Design • Brochure

59. North American Museum of Ancient Branded merchandise for “Bonehunters” Club

60. North American Museum of Ancient Life
Invitations for Museum Events and Opening.
Left, the outside delivery, Inside an invitation
To come and see the “full-blown” museum.”

61. North American Museum of Ancient Life full lobby with branded banners, wayfinding and
Other signage.

62. North American Museum of Ancient Life Gift Shop Design.

63. North American Museum of Ancient Life
banners and signage.

64. North American Museum of Ancient Life banners and signage.

65. North American Museum of Ancient Life
Boulevard Banners

66. North American Museum of Ancient Life website with branding applied.

67. North American Museum of Ancient Life website with branding applied.

68. North American Museum of Ancient Life Museum layout graphic online.

69. Brand for a maker of rustic furniture and Iron decor

70. Ironwood design branded website landing page

71. Ironwood design branded website landing page

72. Ironwood branded furniture display web page

73. Ironwood design branded website landing page
Ironwood design branded website
product catalog. Left selection, right
page (above) displays product and
allows ordering.

74. Ironwood social network for distributors

75. Prototypes for furniture designed by Fullnelson for Ironwood Design

76. The Dating Den
Logo and Titles for a
Dating Cable Show

77. The Dating Den
Color and title exploration

78. The Dating Den
Set Concepting

79. Exploration for The Dating Den
The Dating Den

80. PACIFIC SHAVING CO.
For this project, the Pacific Shaving
Logo was minimalized and
simplified into a more square
shape, and type was simplified into
a sans-serif, bolder treatment.
The text was shortened to “Pacific
Shaving Co” to facilitate readability,
and was used in both reversed and
positive applications.
Even with the changes, brand
identity with Pacific was
established.
The squarer simplified version
rendered smaller allowed for
deeper exploration of the retail
and sales design of the product.
Pacific Shaving
Caffeinated Shaving Cream
Product Package Development

81. APOTHECARY LABEL
Using an aluminum, or
a silver pearlized plastic
tube, this design has a black
keylined label with an
apothecary look. The logo is
more prominent here and in
color keyed to the color in
“caffeinated,” which is also
prominent. Identifiable as a
Pacific Shaving product, but
definitely set apart.

82. RETRO
Using an aluminum, or
a silver pearlized plastic
tube, this design has a
looser retro-hip look.
Novelty departures, such as
the caffeine are sometimes
highlighted with a looser,
more friendly or casual
approach that allows for a
sub-brand within a brand.
These are often turned into
dedicated promos. Although
more youthful, it does not
exclude an older demo.

83. RETRO PROMO BRAND APPOACH
In a typical promo approach inside of an existing
brand, the style or concept behind the style often
dictates the design approach.
Since the package elements effect a fifties look,
we can parody fifties advertising to attract
attention to the product. This can be a very
effective way to position a one time outing, gain
attention, and later absorb it into the parent
brand. Nobody suddenly expects all of the design
in the company to suddenly “go fifties” because
the parent lines and institutional branding and
advertising is already in place.
Seen at left is a hypothetical expression that
could be used in magazines, or online in blogs or
squeeze pages to drive internet traffic.

84. MASTER BRAND APPOACH
Using flat black plastic tube, this design seeks to create a new product brand within the existing brand using a
prominent, name-marker that is instantly memorable, identifiable, and can be expanded into a full line of
products. Ongoing products, i.e. C3, C4, C5, can be existing products re-launched with added caffeine.

85. MASTER BRAND APPOACH
As with the novelty brand, brand promos can
center around the look and feel of the product line,
and offer an opportunity for mindshare capture on
the web as well on blogs, mini-sites, branded
squeeze-page offerings, etc. to drive traffic. These
are good ways to make demand determinations to
predict the lifecycle of the product.
They can be unique from the Institutional
masterbrand, but will also heighten sales with
links to the parent product page from post sales
popups, i.e. to see other Pacific products, click
here.
Here again, a hypothetical is shown.

86. MASTER BRAND APPOACH
Typical in-store POP, i.e. Shelf and end-talkers. Window clings would also be a part of this retail promo package.

87. YOUTH NOVELTY APPOACHES
An “over the top” Zombie
approach for High School
Boys and College Guys.
Designed to tap into the
Zombie Gaming rage
consciousness of teenage
and twenty-something boys.

88. Typical Advertising

89. Typical Advertising

90. Eastfield Village
Shopping and
Specialty Residence

91. Jomac Printing Company
Corporate Identity

92. Chiropractic Marketing,
product Development and
Packaging.
Also Developed for MLM
Application, there is an
entire product line of
neutraceutical anti-aging
products for face, eyes,
etc. that is included in this
brand under the “Light
Years Younger” moniker.

93. Chiropractic Marketing,
product Development and
Packaging.
Hair Growth product also
sold with light equipment
and tools

94. Chiropractic Marketing,
product Development and
Packaging.
Anti-Aging product also
sold with light equipment
and tools. Product line
was partially private
labeled for Max
International.

95. Life Balance Nutrition Logo Exploration
and Brand Development

100. Product Development for
LifeBalance Nutrition

101. Charge Product Development for MEN

102. Charge Product Development for WOMEN

103. Charge Product Development
for WOMEN
Additional Logo and pattern
approaches for women

104. Additional Logo and pattern
approaches for women

105. Additional Logo and pattern
approaches for women

106. Additional Product Marketing
approaches to mimic the Crystal Light
Retail look, but be more appealing and
offer more nutritionally by being attuned
to specific needs of women.

107. A product line of drinks offering different kinds of body support

108. KidTrim branding and
Campaign for Nuriche
Corporation

109. Identity and print for Utopia
Metronet Infrastructure
project

110. Website for Utopia Metronet infrastructure project

111. Thank You