The document compares posters from two charities - SASH and Shelter - that help the homeless. The SASH poster uses only red and black with text and a large logo. The Shelter poster includes a photo with text, a smaller logo, and more colors. Both use red to convey urgency but the Shelter poster is more eye-catching with its design elements.

1. TASK 3
SASH
Safe And Sound Homes
The charity ‘SASH’ aims to:
• Provide Nightstops – an emergency service which helps young people at a time of
crisis.
• Run Supported Lodgings projects for young people who need somewhere long-term to
stay while they learn the skills they need to live independently.
• Support young people to access education, training or employment and to gain the
skills and self-confidence to move on to independent living.
• Work with their volunteers, local authorities and other organisations to make sure
young people get help to resolve their problems.

2. TASK 3
This is an early poster promoting the charity
SASH, you can see that:
• The main colour and theme throughout the
poster is red. Red is well known as a warning
and serious colour, giving a striking message
to the viewer.
• The white section in the centre of the poster
ensures clear and easy reading for the viewer
and makes sure that the logo is not diluted in
any way.
• The fonts that they have used are clear, bold
and easily legible. Their logo is noticeable and
large within the image, making it clear who
the poster is promoting.
• Their logo is very important to the business,
it means that SASH’s identity is correctly
adhered to across all forms of media.
•There are no photographs on the poster, this
put across the the posters main aim is to
purely inform their audience, because the
subject of which they are talking about is very
serious.

3. TASK 3
Here is a similar charity to SASH who try to tackle the issues of the homeless.
This charity is called ‘Shelter’, its aims are:
•Supporting more families
•Increasing the capacity of our website and helpline
•Creating new integrated advice and support hubs in areas where there is the
most need
•Putting our housing crisis back on the national agenda
•Investing in Shelter’s people and infrastructure
•Focusing on our outcomes.

4. TASK 3
This is a poster promoting the charity
Shelter, you can see that:
• There is lots of text included in this
poster, meaning that the charity has a
lot of information that they are wanting
to express to their audience
• There are two main colours used
through this poster – Red and white.
Red has the association of urgency and
warning, where as white is pure and
simple, the contrast between the two
makes the poster more bold and eye-
catching.
• They have included a photograph of a young girl which they have anchored with the
phrase: ‘She’s getting bullied, She’s getting sick, Her rogue landlord’s getting rich.’, using
this technique will get you to link the text and the image together and this forces a
sympathetic reaction upon the viewer.
• The logo is quite small and has been placed at the bottom corner of the poster, this is
quite an effective technique to get people to go onto your website, as when they are
looking at the poster, if they have been enticed in by the other aspects of it they will
consciously be looking for the charity which is responsible for the poster.
•The fonts that they have decided to use are very simple and easy to read, this makes the
product much more accessible to more people.

5. TASK 3
- Both posters are using the colour Red – which
informs the viewer straight away that there is
a sense of urgency in the message they are
putting across. Both posters have a colour
scheme of red, white and black.
- The logo in the SASH poster is much larger
compared to the logo in the Shelter poster.
The Shelter logo is more difficult to locate.
- There is much less text within the SASH
poster, this may be due to the fact that the
charity is specifically aimed at a younger
generation, and less text could make them more
interested in the poster.
- Shelter have used an image in their
poster, where as SASH hasn’t. I think that
having a photograph in a poster makes the
campaign more eye-catching and makes
people to feel more sympathetic.

6. TASK 3
To sum up:
• I think that the design strategy that Shelter have used within their poster is
much more effective compared to the early SASH poster due to the use of
imagery, the amount of information put across and the general layout.
• Using photographs within posters draws your audience as well as being a way
of expressing a message.
• When using a large amount of text in a poster, the way in which you lay out
your design is important.
• Using the colour white for a main background can ensure easy reading and a
clear portrayal of the message.
• Having a good sized logo will mean that viewers will be able to see who is
responsible for the poster and they will know who to get in touch with if they
are wanting to donate. They can even just look at the charity’s website if they
want to – this is why it would be good to include all contact information and
web links within a poster.