The document outlines 5 ideas for advertising a new Irn-Bru product packaging. Idea 1 discusses updating the packaging design with a new color scheme and font while removing the silver statue. Idea 2 proposes a full page magazine ad featuring the colors orange and blue and displaying the product clearly with a slogan and details. Idea 3 suggests a webpage banner similar to the magazine ad with big writing and the product around the edges against an orange or blue background. Idea 4 recommends a larger billboard poster showing all Irn-Bru drink products leading up to the new drink with half the poster in orange and half in blue. Idea 5 proposes a large portrait bus stop ad depicting an Irn-Bru can with limbs running towards someone to

1. IDEAS
TASK 3

2. IDEA 1
• The first idea is for my product packaging is going to be bold and
eye catching.
• I'm using the same colour scheme which is orange and blue but
changing the font and the colour of the font.
• The design of the packaging will be different as I wont have the silver
statue on it.
• My design sizes will differ on what product it is on whether it is a
bottle or can.
• Another packaging advert could be the logo in very big bold text

3. IDEA 2
• My second idea is my magazine advert so the main colours orange
and blue will be very visible especially with it being a full page.
• The product will be shown very clearly
• It will have a slogan along the bottom with the logo and other details
at the bottom right and left.
• Using old famous images and replacing things with an Irn-Bru can or
including one somewhere

4. IDEA 3
• My webpage banner will be like my magazine advert by which the
main colours will orange and blue with big writing and a smaller
product.
• The writing will be blue with an orange background or vice versa.
• The product will be around the edges with the text in the middle
• A line of all Irn-Bru drink products then my new Packaging design in
the middle with a white3 background

5. IDEA 4
• Another idea is a billboard poster which can have more detail on as
it is bigger
• I could have every Irn-Bru drink product leading up to their new IrnBru 32 drink.
• The colour scheme will be blue and orange with half of the poster
orange and half blue.

6. IDEA 5
• My other advert could be on a bus stop so it would be portrait and
quite large.
• Could have an Irn-Bru can with arms and legs running towards
someone as it would keep the comedy factor they already put into
their advert