The document discusses color scheme, font, and layout choices for a magazine targeted towards 17-19 year olds. A minimalist color scheme of greys, blacks, and a hint of blue is chosen to have a classy, sophisticated feel. The blues will be featured prominently on the front cover to draw attention. A bold, elegant font is selected for the main masthead to stand out from other magazines. Another bold, simple font is chosen for cover lines to catch the eye when opening the magazine. A different font is used for a double page spread title since that article is more relaxed in style.