The document discusses planning the stylesheets for a magazine, including: 1) Choosing a gender-neutral color scheme of red, white, and black to appeal to a wide audience. 2) Brainstorming masthead ideas and selecting "Demo" as it closely relates to discussing new music releases. 3) Choosing a bold yet youthful, readable font for the masthead that reflects the simple design. 4) Experimenting with different masthead colors and deciding on red as it stands out and has passionate connotations. 5) Testing body text fonts to be simple but interesting for younger readers. 6) Choosing fonts for cover lines, subheadings and ensuring they

1. Planning - stylesheets

2. Colour scheme
The colour scheme for the magazine is going to be gender neutral, in order to appeal to a wider audience. I’m
going to use mainly red, white and black, possibly with some other colours on the side if they suit the article
better and fit with the style.
Main colours:
Possible other colours:
Not using:
I’m not going to use pink or blue in my magazine as
they both have connotations to specific genders.
Using them will suggest to the audience that they
magazine is aimed at a specific gender, which I don’t
want to do.

3. First brainstorm of masthead ideas
I drew a brainstorm of my
ideas for the masthead. Each
one has a meaning behind it,
however I decided that my
favourite was Demo, as the
meaning behind it is very
closely related to what I’m
aiming to do with my
magazine, which is to discuss
the newest releases and most
current music at the time.

4. Stylesheet for masthead font
I want the masthead to be bold so that it stands out on the cover and attracts the audience. The font needs to be youthful and
fun in order to target my audience demographic, however it still needs to be easily readable and professional. I also don’t
want the font to be too decorated, as my magazine has quite a simple design, and I want the masthead to reflect this.
This font is youthful and easily
readable. However, it isn’t very
bold, and it wouldn’t stand out
on a cover.
This font stands out well as it has the box
around it. It also fits my target audience well
and is still easy to read.
While this font is youthful and
would attract my target audience,
it isn’t easy to read, and wouldn’t
attract reader’s eyes from a
distance.
This font is simple and easy to
read, while still being bold to
draw in readers. It’s also
youthful, and will appeal to my
younger audience.
Final decision
This is the font style that I’m
going to use for my masthead. It
fits with everything that I need
it to, and suits the simple design
of my magazine.

5. Colour experiments for masthead
I wanted to experiment with different colours within my colour scheme, to see which fits the masthead the best. The colour
needs to stand out, but also needs to look appealing. I’m going to experiment with my main colour scheme only, as these will
be the primary colours used in the magazine. However, I won’t be experimenting with white, as this will mean having to have
a coloured background in order for the white to be visible, and I want the background for the pages to be white, as it looks
more professional.
I think that a having a black masthead
makes the magazine appear to be much
darker than it is. I want the magazine to
have a fun feel, as it needs to appeal to
younger readers. Black feels like it isn’t
light-hearted enough, as it has negative
connotations. Therefore I don’t think that
black will fit with my magazine.
I think that red is a good colour for the
masthead. It stands out as it’s a bright
colour, so it will attract the audience’s
attention. It also has connotations of
passion, which parallels the passion for
music in the magazine and in the
readers. I think that red is a good choice
for the masthead.
While grey isn’t one of my main
colours, I think that it suits the main
colours well, so I decided to
experiment with it. However, I don’t
think it works, as it doesn’t stand out
very well on the page, and won’t
attract the audience’s attention.
I’ve decided to use the red masthead, as I think that this works much better than the other two choices. It stands out more,
so it will attract more readers. It also looks more youthful than the other colours, so it is directly aimed at my target
audience.
Final decision

6. Stylesheet for body text font (double page spread/contents etc.)
These are testers of different fonts to be used for the main body of text (e.g. the article on the double page spread and the
contents list.) I want the font to have certain features. It needs to be quite simple, making it easily readable. However, I also want
it to have an interesting look to appeal to my younger audience.
Final decision

7. Stylesheet for cover line font
This is a stylesheet for the font for the cover lines on the magazine cover. I want the font to stand out to the audience so that
they’re interested in buying the magazine. The cover line needs to be noticeable in order to attract attention, so I need a bold
font. However, it still needs to be easily readable in order to ensure that the audience can still read it when it catches their
eye.
Final decision

8. Stylesheet for subheadings font
For the subheadings, I want a font that will stand out on the cover, and draw attention so that the audience know what they
will find in the magazine. I also want it to be a font that will attract the young audience, so it needs to fit with the style of the
magazine and be aimed at young people.
Final decision