The document discusses font and color scheme options for a magazine. For fonts, the author considered "Depressionist 3 Revisited", "Underworld", "Channel Tuning", and "Shank Font" but ultimately selected "By The Way" for the masthead and cover lines and "Primer Print" for headlines and subheadings as they have an aged, distressed look that fits the alternative theme. For the color scheme, the author chose a mainly monochrome scheme with red accents as it looks professional, makes the red stand out, and is a popular style for similar magazines. Other considered schemes, an analogous blue scheme and a monochrome black and white scheme, were rejected for not fitting the target audience or

1. STYLE SHEETS

2. Font 1: Depressionist 3 Revisited
Font 2: Underworld
Font 3: Channel Tuning
Font 4: Shank Font
FONTS There were many fonts that I considered when trying to
decide on the style of my magazine. I wanted the font to
go well with the edgy design so it would fit with and
reflect the type of music featured. I needed to make
sure that the fonts I chose to use in the final product
would be suitable.
1. I wanted the font to look slightly distressed so that it
would relate to the retro style of the magazine; this
font fits the style I wanted, however, the rounded
edges didn't give it the bold impact that I wanted to
create.
2. The underworld font looks more classic which again
doesn't create the impact that I wanted. I didn't feel
like the thin lettering would stand out enough against
a buy cover and I also felt as though it was a little
boring and not unique enough for the type of
magazine I wanted to create.
3. I considered this font due to its different and unique
style. Creating brand identity is important for making a
successful magazine and I thought this would be
different enough to make it memorable.
4. This font has an edgy look which would suit the
magazine, however, I decided not to use it as I wanted
the font to be bold and clear and I feared that some
readers would not find this style legible.

3. FINAL FONTS
Masthead/Cover Lines
Font: By The Way
Headlines/Sub-headings
Font: Primer print
I decided on 'By The Way' to use as my main font because it
has the aged and distressed look, creating a grungy style which
fits with the alternative theme of the magazine. I also think it is
bold enough to stand out and effectively capture attention as it
is different compared to other typical magazine mastheads.
The other main font I chose to use is 'Primer Print' - I chose
this as it contrasts with the large bold lettering of the
masthead. It is a softer font which is more refined and easy to
read, while still looking stylish.

4. COLOUR SCHEMES
I chose to use this colour scheme over the other ones as I
think that the colours look smart and professional. Using
mainly monochrome tones makes the red stand out,
making the magazine look appealing and attractive. This is
a popular colour scheme among a few existing magazines
such as Q, NME and Kerrang!. This influenced my choice as
these magazines are already successful and it proves that
these colours work well together to create a good
magazine. The dark tones of the colours, including the red
which is not too bright, suit the alternative theme of my
magazine.
This analogous colour scheme was a
possibility for my magazine as they create a
calm, relaxed and serene atmosphere. The
colours go well together, however, I felt as
though they were to similar and gender
specific as blue is a colour which is generally
associated with males. The target audience
for my magaizne is both male and female so I
would not want to influence other audiences
into thinking that the magazine was biased
towards males.
I considered a completely
monochrome design for my
magazine as no other existing
magazine uses this and I wanted to
create something unique.
However, this could become boring
and bright colours are usually
essential to grab an audience's
attention.