The document discusses color scheme, font, and layout choices for a magazine targeted towards 17-19 year olds. A minimalist color scheme of greys, blacks, and a hint of blue is chosen to have a classy, sophisticated feel. The main font is selected because it will stand out on the cover and be instantly identifiable. The cover lines font is bold, simple, and easy to read in a classy style. A different font is chosen for the double page spread title as that article is more relaxed in tone.