The document discusses color scheme, font, and layout choices for a magazine targeted towards 17-19 year olds. A minimalist color scheme of greys, blacks, and a hint of blue is chosen to have a classy, sophisticated feel. The blues will be featured prominently on the front cover to draw attention. A font is selected for the main masthead that will stand out against the background and be instantly identifiable. The cover lines font is bold, simple, easy to read, and classy. A different font is chosen for the double page spread title since that article is more relaxed in style.