The document analyzes target audiences for a hybrid thriller/fantasy film genre based on secondary data from the UK Film Council. It identifies the primary target audience as males over 35 in the C2 social class and the secondary audience as females under 35 in the C1 social class. Thrillers are more popular with the general public than fantasy based on the data, so the film should include more thriller conventions like suspense than fantasy elements like magic scenes to appeal to a broader audience.

1. Target Audience
Usingthe secondarydatacollectedbyUK FilmCouncil,Icouldfindthe targetaudience analysisfor
my filmgenre andinformationnamely:
o typesof filmsthatthe general publictypicallyenjoywatching
o typesof filmthatthe general publicconsidertheirfavourites
o typesof UK filmthatthe general publicwouldlike tosee moreof inthe future
I chose a hybrid genre – thriller/fantasy,I highlightedbothgenresonthe dataabove.Fantasy
having37% of the general publicandthrillerhaving53%,thisshowsthat myaudience isgenerally
mainstream,because theybothhave largerpercentages.

2. Here,I usedthe informationtofindmysecondaryandprimaryaudience.There wasacomplication
incompilingthe dataof bothgenreshavingtwocompletelydifferenttargetaudiences,sothe most
commonwas chosen.
My primarytargetaudience isMalesover35, and C2 social class.
My secondarytargetaudience are Femalesunder35and C1 social class.

3. Thisdata showsthat Thrillersare the secondfavourite genreforthe general publichaving26% of
ratings,althoughFantasyisonly9%,makingit seemasif it isa more of a niche audience.So,inorder
to have a successful filmopening(canbe apublicfavourite),Ishouldincludemore thriller
conventionsthanfantasy.Forexample:Ishouldhave more scenesincludingsuspense andonlyhave
a fewsceneswhere magiciscreatedbyspecial effects.

4. AlsoshowingThrilleristhe secondmostpreferredgenreisThriller,itshows26% of GB public
consideritas theirfavourite,whileonly7% considerFantasyastheirfavourite.Here,Ifoundoutthe
demographicsof mytargetaudience.
Primary:Femalesover35 inthe C2 social class
Secondary:Malesover35 inthe C1 social class
Thisnarrows thingsdown andtellsme mytargetaudience ispeople over35.