This document analyzes the target demographics for a film opening focusing on the crime/drama genre with a gangster sub-genre. It looks at UK film council data to determine the primary and secondary audiences. It finds that drama audiences tend to be mainstream while war audiences are more niche. The main demographic is women aged 35+ in social class AB. Males aged 35+ of any social class are also targeted for the war genre. Therefore, the film will target both males and females aged 35+ in social class AB, focusing on a mature film with articulate language to satisfy this audience.

1. Film Demographics
As a group,we are doingthe genre of crime/dramaforour filmopening.Asasub-genre we will be
goingthe gangstergenre. Inorder toestablishthe demographicinwhichwe will focusourfilm
openingaround,we will lookatthe datafromthe UK filmcouncil asthiswill helpusdistinguishour
primaryand secondarytargetaudiences.
Of course as youcan see above,there isnooptionforcrime/drama so, as a groupwe have to
combine dramawithwar as thisisthe closesttocrime that there is.If we onlyusedDrama as what
we are doingthenwe wouldbe strayingawayfromthe ideathat we have and thismeansthere
wouldbe a difference intargetaudience.Usingthe resultsfrom the table above,youcansee that
drama isfor a mainstreamaudience whereasyouhave warwhichisa niche genre.Asa cause of this,
I wouldsaythat we are targetinganaudience thatissomewhatinthe middle butwouldbe more
niche thanmainstreambecause we are lookingata sub-genre.

2. As the above states,the maindemographicforthe genre iswomenthatare aged 35+ that are inthe
social classof AB.In additiontothis,inthe war genre,we will be targetingmalesthatare aged35+
but there isno standout social classas theyare all 7% and 8%.
Conclusion
So,overall,we will be targetingmalesandfemalesthatare aged35+ that are in the social classof
AB.In order tosatisfythistargetaudience,we will have tomake the filmverymature with articulate
language usedthroughoutthe filmopening(dependingonthe type of charactersthat we have inthe
filmopening).We donothave a definedsecondaryaudience sothe mainfocusof ourswill be onour
primaryaudience of malesandfemalesthatare aged35+.