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Target Audience
To helpusfindout our targetaudience we usedthe UKfilmcouncil documentstofindoutthe
demographicinformationforourtargetaudience.
By usingpage 105 we discoveredthatourchosengenre ismainstreamas50% of people enjoy
watchingthem.Thistellsusthatwe will have a wide range targetaudience.
We thenusedpage 106 to findout the demographicsof ourgenre.Thispage isabout the typesof
filmthatthe general publictypicallyenjoywatch.We firstlookedatgenderandage.The
informationinformedusthatourprimarytarget audience ismalesover35 as the percentage was
62%. The secondarytargetaudience ismalesunder35as itwas 57%. We thenlookedatsocial class
whichtoldus we are aimingfor C1 and C2 whichhas the percentages52% and54%.
Afterthat we usedpage 117 to lookat what isthe general public’sfavourite genre of films.We
lookedatgenderandage firstwhichtoldusthat the primaryaudience wouldbe malesunder35as
theyhad a percentage of 37%. The secondarywouldbe malesover35 as theirpercentage was25%.
In conclusion,aftercomparingthe datafromall 3 pagesof the documentwe have decidedthatour
primarytarget audience ismalesover35and our secondaryismalesunder35. The social classis
alsomiddle classandwe will be lookingata mainstreamaudience.

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Target audience

  • 1. Target Audience To helpusfindout our targetaudience we usedthe UKfilmcouncil documentstofindoutthe demographicinformationforourtargetaudience. By usingpage 105 we discoveredthatourchosengenre ismainstreamas50% of people enjoy watchingthem.Thistellsusthatwe will have a wide range targetaudience. We thenusedpage 106 to findout the demographicsof ourgenre.Thispage isabout the typesof filmthatthe general publictypicallyenjoywatch.We firstlookedatgenderandage.The informationinformedusthatourprimarytarget audience ismalesover35 as the percentage was 62%. The secondarytargetaudience ismalesunder35as itwas 57%. We thenlookedatsocial class whichtoldus we are aimingfor C1 and C2 whichhas the percentages52% and54%.
  • 2. Afterthat we usedpage 117 to lookat what isthe general public’sfavourite genre of films.We lookedatgenderandage firstwhichtoldusthat the primaryaudience wouldbe malesunder35as theyhad a percentage of 37%. The secondarywouldbe malesover35 as theirpercentage was25%. In conclusion,aftercomparingthe datafromall 3 pagesof the documentwe have decidedthatour primarytarget audience ismalesover35and our secondaryismalesunder35. The social classis alsomiddle classandwe will be lookingata mainstreamaudience.