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1. 4.Who would be the audience for your media
product?
My audience research for my film opening consisted of handing out
questionnaires and conducting interviews. As questionnaires have closed
questions, it is hard to get detailed answers, yet these allowed me to
distribute them to a wide sample, which gave me valid answers as to who I
shall aim my film at in terms of age. My sample involved ages from 15 to 58
and made me come to the conclusion that I would aim my film at those
between the ages of 16 and 30 as they seemed to be the ones who favoured
horror as a film genre.
2. 4.Who would be the audience for your media
product?
Horror was considered good amongst the younger people as the fear of the unknown
was exciting, where as the older people yield more towards the idea of a compelling
storyline or a twist in the plot. This research made me decide to focus on doing a
thriller inspired film opening as it was more sophisticated, engaging and would be
preferred by a wider audience. In order to go against the negative generic conventions
of thrillers, I made the film opening revolve around realism as opposed to having a
supernatural storyline.
After researching BBFC film ratings, I decided to make my film conform to the
regulations of the BBFC rating of 15. This means that it may consist of behaviours such
as: drug taking, strong violence and discriminatory terms but on the basis that it is not
glamorised or promoted. This is conveyed in the film as such behaviours are only from
the antagonist, while protagonist characters do the complete opposite and stigmatise
the antagonist.
