The document analyzes data from the UK Film Council to identify the target audience for fantasy and thriller films. The data shows that the primary target audience is males over 35 in social class C2, while the secondary audience is females under 35 in social class C1. Thrillers were the second most popular genre at 26% and fantasy was tenth most popular at 9%, indicating that these genres have a mainstream audience. Tables and diagrams in the data further back up that fantasy and thriller films appeal widely to males over 35.

1. In the postin I will be usingsecondarydatafromUK FilmCouncil toidentifythe percentage of
people thatenjoyfantasy/thrillerfilms.
Thisbreakdownof demographicsandmarketsegmentsshowsthatthe primarytargetaudience for
fantasy/thrillerfilmsismales35and overinthe social class C2. FromthisI can alsosee that the
secondaryaudience isfemalesunder35 inthe social class C1. Thismeansthe genre will appeal toa
varietyof people.

2. Thisdata showsthe genre of filmsthe general publicwouldconsidertheirfavourites.Boththe
genresIhave chosento do are inthe top 10. Thrillerbeingsecondwith26% and fantasybeingtenth
with9%. Thistellsme thatthe targetaudience ismainstream.
Thisdata backs up the diagramby breakingdownthe results.

3. Thisdiagramshowsthe genresthe publicwouldlike tosee more of inthe future.There isaspectsof
bothof the genresI have choseninthe top three.These genresgenerallyappealtomalesover35
whichmeansthat my chosengenre will have awide targetaudience.
Thistable alsobacks up that
fantasy/thrillershave a
mainstreamaudience.
To conclude,fantasy/thrillershave amainstreamaudience.Thiscanbe seeninthe statisticsinthe
UK FilmCouncil report.It alsomeansthat I have a wide chose inwhoI wouldlike toaimmyfilm
openingat.