The target audience for the magazine is university students aged 16-24 in the UK. Feedback showed the audience was 60% female due to the purple color scheme and images of girls used. The target audience is middle class as attending university requires a relatively high family income. The main psychographic groups aimed at are "strivers" and "experiencers" - fun-loving, spontaneous university students still living in the moment. The target socioeconomic group is group E, comprised of students and casual workers. The target geographic area is people living in and around Leeds, England.

1. Target Audience
What have you learnt from your audience feedback?

2. Demographics
AGE: 16-24 years old
GENDER: Gender split was intended to be 50/50 but the feedback suggested it was more
like 60% female 40% male. This is because the colour scheme wasn’t supposed to be
gender specific but the purple colour seemed to appeal to females more and the images
seemed to appeal to females more because they were all of girls.
ETHNICITY: Not specific
SEXUALITY: Not specific
NATIONALITY: British, because of the geodemographics of the magazine mean that the
magazine doesn’t appeal to people who live in other countries
CLASS: Middle class - because the students who the magazine is aimed at are people at
university and to attend university you have to come from a family with a relatively
good income to afford it.

3. Psychographics - VALS

4. Psychographics - VALS
● The two main psychographics our magazine is
aimed at are strivers and experiencers. This is
because we have our magazine at university
students who are still young and stereotypically
live in the moment and have spontaneous
lifestyles. Our target audience are people who
are fun loving, sociable, desire to have better
lives so do everything in their power to do so
and go against the current mainstream. If our
magazine attracts the correct psychographics
we will have an audience who are creative and
cultured.
● Some of our audience may fall into the
achievers category because some university
students may get a job and become organised
when they settle into the university lifestyle.

5. Socio economic groups
There are 6 socio economic groups that
define the adult population largely by
the work that they do.
The socio economic group our product is
aimed at is group E. That’s because this
is the category that students and
casual workers fall into.

6. Geo-demographics
The geo demographic for our magazine is
people that live in England, specifically
people who live in Leeds. However, people
from the outskirts of the city of Leeds
may also take an interest in our
magazine and it may be bought by
visitors of Leeds or people who take an
interest in music and fashion from
other parts of the UK.