This document discusses the target audience for a magazine called M.A.T.S. The magazine targets males ages 16-40, focusing on hip hop and rap music. It aims to represent all ethnicities and regions globally. While the content may appeal to a wide range of classes, the primary readership would be working, middle, and upper class individuals interested in hip hop and rap music. An ideal readership profile is created that describes the target readers as hip hop/rap fans ages 16-40 from a variety of economic backgrounds who listen to specific radio stations and watch certain TV channels focused on urban music genres.

1. By Dean Hugh - Johnson
4. Who would be the audience for your media product?

2. How does your magazine target the market demographic
(age, gender, ethnicity, region, class, sexuality, physical
ability)?
My magazine targets my age target audience from the ages of 16 - 40
because of the way my magazine is presented and the use of language
used on the Front Cover & Contents Page. My magazine targets male
gender because all my models that I used for my magazine are males
because Rap & Hip-Hop mostly tend to be males. My magazine targets all
ethnicity because I have a cross race are from different backgrounds &
different cultures. My magazine targets region because it has artists
featured on the sell lines that are from different countries, areas and
regions. My magazine targets a wide range of different classes because the
content that my magazine contains can be towards working class, middle
class etc. But I don't really have a class because the genre can appeal to
anyone. My magazine targets all types of sexuality because I don't want
my magazine to discriminate any type of sexuality. My magazine targets
all physical ability because we have resources that may help those we may
have a disability, such as a audio for the magazine.

3. Age can determine the target audience but it is not the only
or the most important factor?
Age is an important factor because without the age in any form of
research that you are doing you will not be able to finish conducting
your research because you would be missing a key value that is
needed in order for you to finish your research. Also, without age
as a key factor you will not know who your potential target
audience is and also the content within the magazine may not be
appropriate for any age. In addition without age that may mean that
your magazine could be picked up by anyone meaning that the
magazine has lost its true value because its not different to a
specific age demographic.

4. Is there an ideal readership profile you can create? Can
you create a consumer profile for your magazine?
Yes there is an ideal readership profile that I can create for my
M.A.T.S magazine, My “target readers” are Hip-Hop/Rap fans that
are from the ages of 16-40 from working/middle/upper class
categories.
My audience would normally tend to listen to:

Capital FM,

Kiss FM,

BBC 1Xtra
They would also tend to watch:

Channel AKA

MTV Base