The target audience for the magazine is 16-25 year-old females who want to be emotionally engaged through stories of celebrity, fashion, lifestyle, and real-life accounts. They are independent, spend around £1500 annually on clothing and beauty, and have moderate disposable income. Many are students or new to the workforce who use social media for an hour daily and find stories from others their age relatable.

1. The Reader
• The target audience for my magazine is a 16–25-
year-old who wants to be emotionally engaged.
• My typical reader would be female, with
an interest in celebrity, fashion and lifestyle as
well as real life stories.
• They are independent, with a medium-high
amount of monthly disposable income.
• Many are students or have just entered the
workplace and want to hear stories from
women and girls like them.
• They are engaged in social media and spend
on average an hour a day online.
• Appearance is important to them; they spend
upwards of £1500 a year on clothing and beauty
items.
• They are an aspirational group and, of those
who are working, most fall into the BC1 section
of the NRS social grades.