The document proposes a new pop music magazine targeted at 18-25 year old females. It would contain the latest information on top pop artists and new releases, filling a gap as there are currently few magazines catering to this audience. The magazine would have a sophisticated yet friendly style, similar to Billboard but with more information. It would include sections on charts, new releases, trends, and profiles or interviews of bands. Potential publishers and names for the magazine are also discussed.

1. The Pitch
Lucy Sherratt

2. The Idea
• A pop magazine that is targeted at an age range of 18-25
of generally female.
• The magazine will contain the latest information on the
top pop artists and new releases.
• There are currently very few pop magazines that cater to
this target group, there are many that cater for younger
audiences.

3. Target Audience Profile
• Age: 18-25
• Female
• Either working or in university
• Income low, some disposable but not a lot
• Media interests include pop music, fashion, gossip, reality TV
• The target group’s demographics likely would be E, D from
education and first jobs, however there will be some of the
audience in C1 or C2.
• The Psychographics of the audience is mainstream, this will
mean that their

4. Moodboard

5. Institutions
• Hearst Magazine could potentially publish the magazine.
• They currently publish very popular and established
magazines.
• They also publish some magazines aimed at younger
audiences (20s).
• Have a gap for music magazines.

6. Contents
• Top charts
• New Releases
• Current Popular trends
• Pop music
• Mainstream
• Equal coverage, no highlights on the big ‘big boybands’

7. Possible Names
• Top Charts
• Updates
• Pop Station
• Station
• Centre

8. Double Page Spread
• The double page could include a profile and interview on a
band or music artist.
• Including pictures of the whole group and then single
headshots.
• It could include short simple profile of each artist.

9. Style
• The magazine will have quite a sophisticated feel to it
that is grown up. It will avoid any of the typical
conventions of pop magazines targeted at a younger
audience.
• It will look similar to the Billboard magazine, however
more friendly and with more information.