This document discusses the target audience for a proposed media product. The target age group is adults aged 18 to 30, similar to magazines like Billboard and Céci. This wide age range aims to appeal to more people rather than a niche market. Main interests of readers would likely be fashion, appearance, and reading books. The culture discussed would blend traditional Korean influences with Western ones, as K-Pop has spread globally but the magazine would be published in the West.

1. WHO WOULD BE THE
AUDIENCE FOR YOUR
MEDIA PRODUCT?
Evaluation 1

2. AGE
• My target age group is adults aged between 18 and 30.
• This is similar to target ages of magazines such as Billboard and Céci.
• It is a wide range of ages as I want my magazine to be interesting for
a wider variety of people rather than a niche market, so that it has a
higher chance of being popular in stores

3. INTERESTS
• Obviously since my target age group is so wide, interests will vary.
• However, Korea has a very wide fanbase in general stemming from K-
Pop into fashion, reading, and news reporting.
• Looking at this I believe the main interests of my readers will be fashion
and appearance, along with reading many books.

4. CULTURE
• Obviously by looking at the word “K-Pop” it is clear that it was begun in
Korea and spread worldwide. That being said, K-Pop has a lot of Western
influence due to the size of its fanbase so the general culture of interest will
be a mix of traditional Korean and Western.
• My magazine would be published in the West so it had to fit my reader type
correctly by including Western influences, such as clothing or house style of
the pages themselves.