The document discusses choosing a genre for a music magazine. The author has chosen rock as the genre. They like the ethos of rock music in breaking away from pop conventions. Research in the form of a questionnaire and reading existing rock magazines informed this choice, as rock was the most popular result and will provide useful experience. The target audience is ages 15-21, both male and female, who are interested in rock music and the industry. The magazine will aim to make readers more aware of the rock industry and encourage embracing one's individuality.

1. FINAL DECISION

2. My chosen music genre is Rock. I have chosen this genre because it I think that
it will be interesting to produce a music magazine based on that particular
genre. I also like the ethos behind the genre. I have also chosen the genre of
rock because it was the most popular result I had gathered from my music
magazine questionnaire. I have also read a few rock magazines which would be
useful whilst making my music magazine as I can use past experience to help
formulate a good rock magazine. I have also identified what makes rock
magazines different from usual magazines therefore whilst making my
magazine I shouldn’t conform to any mainstream ideologies. Rock music is a
form of popular music that decided to break away from the pop culture and
become more unique and serious. The fact that this genre decided to break
away from the pop industry many years and still maintain a wide audience show
how successful the genre is not only through their music but also through a rise
in rock magazines.
Therefore when it comes to making my magazine I should have these ideas in
mind and incorporate them into my magazine conforming to the ideologies of
the rock industry. It will also be interesting to explore the techniques used for
this genre in my music magazine such as the colours used to complement the
model and also the layout of the magazine.

3. The research that was carried was a Questionnaire and research into different
magazines which helped me finalise my chosen genre and explain why. My
research helped me reflect on the editorial decisions (What is your favourite
magazine genre?), design principles (Are you more inclined to purchase the
magazine if you like the front cover), mode of address(Casual language) and a
balance of promotion and critique (What do you enjoy seeing in a magazine?). I
have decided to listen to the public feedback I received from my music
magazine questionnaire and incorporate that into my magazine as I want it to
appeal to my desire target audience and possibly bring in new readers. The
information from my feedback will help me develop my magazine in a way that
not only appeals to my target audience but other readers as well.

4. My desired target audience for this magazine is ages 15-21 both male and
female. There is not restriction of class however it all depends on if the person
reading the magazine like the chosen genre. The reason why I have chosen a
wide age group is because from doing my research into other rock magazine
they appeal to a wide audience not only through the layout of the magazine but
through the artist/s they incorporate into their magazine. Rock magazines are
very unique and different from pop magazines and can therefore distinguish
itself with the desired target audience whether that is through clothes, style or
makeup. My audience physiographic is students, workers and anyone who have
an interest in the rock and music industry. The social grade for my magazine is
D-C as skilled workers may also enjoy listening and reading rock magazine and
I didn’t want to limit my target audience to one social grade as I believe my rock
magazine will appeal to many people. Another reason I chose this particular age
group is because the majority of people that answered my survey said that they
were ages 15-19 and read rock magazines also 30% said they are ages 20-24.

5. Language: The language that I plan to use is very casual as I believe that it will appeal to my
chosen target audience making them more enticed to read the content inside the magazine knowing
that the language is suited to them.
Institution: The institution that I want to publish my magazine is Bauer Media Group as they are
responsible for many successful magazines such as Kerrang and Q magazine. They also own 50%
of Box Television therefore if the success of my magazine is high then I might be more inclined to
developing a music channel. It would help compliment my magazine as I have targeted at teenagers
and young adults and they’ll be able to follow my magazine through its music channels and website.
It also highlights how contemporary my magazine will be.
Ideology: The ideology for my magazine is to make young adults and teenagers more aware about
the Rock industry. An industry that doesn’t conform to any dominant ideologies in the music
business. To never feel pressure to conform to mainstream view but instead embrace ones unique
abilities. It should also encourage young people to be themselves and live life the way they want it
to be.
Audience: My audience will be young adults and teenagers aged 15-21. I have decided not to
restrict my magazine based on to one social group, instead it is a mix of two or three social grades
(C,D and E). My magazine is targeted at those from all ethnicities and class backgrounds. As my
magazine is published by Bauer Media Group which is an international company I think that my
magazine can target 15-21 in many different countries. My magazine is also targeted at young
adults and teenagers who are interested in the (rock) music industry and also those who aspire and
follow the career of successful rock bands.
Representation: I will represent my target audience by using a lot of bold vibrant colours which
could symbolise the animated, fun life of young people. My model will in costume of a ‘grunge’ style