The target audience for the magazine "Sangita" are Asian women ages 16-24, especially those interested in fashion and Bollywood films. A more detailed profile provides an example reader named Lackshmi, a 20-year-old British-Indian university student who enjoys Bollywood dancing, films, cricket, and high-end fashion brands. She dresses comfortably at home but likes designer clothes when socializing and finds Sangita magazine classy and matching her interests in music, fashion, and more.
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1. Who would be the audience for
your media product?
Hannah Perera
2. Sangita Target Audience
• The target audience for my
magazine is simply those that I
have represented in my
magazine, which are Asian
women from the ages of 16-24,
though it is not limited to that
age range.
• They will be most likely
interested in fashion and also
Bollywood.
• A more detailed profile of my
target audience is on the next
slide, with details on
psychographics as well as
demographics.
4. Typical reader
Name: Lackshmi
Age: 20
Ethnic Background: Anglo / Indian
Religion: Hindu
Occupation: University College of London student.
Favourite Purchase: signed SRK (Sharukh Khan) poster.
Interests: Bollywood dancing, films, high end fashion, cricket, singing, social
networking, studying, family and friends.
Style: “I would describe myself as person that dresses in mostly designers when
out and about however when at home I dress for comfort.”
Favourite shops: Gucchi, Dolche and gobanna, Very.com, Topshop, House of
Fraser. you like Sangita: “It is exactly what I need in a magazine, it has everything
Why do
music fashion and more. It is also very classy which matches who I think I am.”
