Lincolnshire Life

1. Existing media analysisDAISY ALLMAN
Codes and Conventions of a front cover

2. MASTHEAD: The masthead is the title of the magazine which
makes the reader familiar with what they are reading. The title
‘Lincolnshire Life’ is written in a posh, newspaper style font
which attracts an older audience. It clearly represents what the
magazine is about with this title as the reader knows it will
contain information about life in lincolnshire. This title is written in
gold which attracts readers of a higher class. The actual name
of the magazine is effective as it uses alliteration which makes
it memorable.
WEBSITE: The front cover
features the website so the reader
can look up other editions of the
magazine and find out more
information about life in lincolnshire.
SELLING LINE: The selling line is the introductory
headline describing the magazine.This selling line is
effective because it makes the reader think that
there is a lot going on in Lincolnshire and entices the
reader to buy the magazine. It gives the impression
there is a lot of exciting stuff going on in Lincolnshire
which is worth reading about with the use of
repetition of the word ‘full’
PRICE: The price features at the top of the front cover
of the magazine to inform readers how much the
magazine is. This is effective on the front of the
magazine because it helps the reader decide whether they
want to purchase the magazine or not.

3. MAIN COVER LINE: The main cover line is
smaller than the masthead but bigger than
the other cover lines. The main coverline is
effective because the font size is bigger
than the other cover lines. It stands out from
the rest because part of the writing is in
red and none of the others are. This makes
it clear to the reader that this is the most
important story featuring in the magazine.
COVERLINES: Coverlines tell us stories that feature
in the magazine. This is just 2 of the example of the
4 coverlines that feature on the front of the front
of the magazine. The coverline is effective because
it is written in the same colour and font as the main
coverline but smaller so you can see which story is
more important. They are thing that stand out the
least on the front cover and therefore the thing that
is read last. The language is persuasive for example
‘WHAT'S HOT’ to make the reader want to open the
magazine and read on.
SCREAMER: A screamer is a story which is
in bold and seems to be shouted at the reader
to attract attention to the story. This is an
effective screamer because it stands out boldly
from the other stories because it is in a
larger font and features a different colour.
However, this screamer isn’t as bold as one
you’d find on a magazine aimed at a young
magazine because this magazine doesn’t have
the same upbeat atmosphere as magazines
such as ‘Cosmo’ because it is a chilled
magazine talking about the countryside for older

4. BARCODE: Used to identify the
magazine and to give it a price
for customers.
COVER PHOTO: The cover photo is the background image
on the front cover of a magazine. This is an effective
photo because it compliments the house style. It entices the
target audience to the magazine because the photo is of
high quality photo and links to the socio-economic background
of the reader because they are likely to be well off enough
to afford a house like the one that is shown on the photo.
It is also effective because the age of the target audience
is older so this photo is more likely to appeal to them than a
picture that you’d see on the cover of NME magazine of a
pop icon. It is also effective because it reflects life in
Lincolnshire appropriately as a peaceful and green region.
PROMOTIONAL PANEL: This is used to give the
readers a brief insight of what features in the
magazine. This is effective on the front cover of the
magazine because the reader can have a brief look
at the magazine and know whether it is the kind of
thing they are interested in reading or not

5. Codes and Conventions of a double page spread

6. HEADLINE: The title is the name of
the cover story and gives the idea a
brief idea of what the story includes.
The font of the title is formal to
reflect the older target audience that
the magazine is aimed at. This title is
effective because it straightaway
informs the reader that the story is
about the longwool sheep so if they
take an interest in that they can read
on and if they don’t then they can
turn over. It is also effective because
you know the story is about a sheep
but you don’t know what it’s about so
it makes you want to read on.
PICTURES: The pictures on a
double page spread are used
for a similar reason to the
title to give a brief idea of
what the cover story consists
of. These photos are
effective because you can
clearly see the story talks
about the longwool sheep. The
photos, however, are used to
accompany the story, not to
tell the story so they don’t
prevent the reader from
finding out what the story
includes.
SUBHEADLINE: This is used
to give a brief insight to
what the story is about.
This is effective because if
the reader doesn’t have
time to read the whole story
they can get updated of
what it is about quickly by
reading the overview.

7. Codes and Conventions of a contents page

8. TITLE: The title of this page
informs the reader that this is what
the whole magazine consists of.
This is useful because the reader
can easily find a story that they
are interested in.
PICTURES: These pictures
show what the magazine
consists of. They are useful
on the contents page
because it informs the
reader what the magazine
includes.
CONTENTS: The contents page
is useful because it helps the
reader find which story they are
interested in. This contents is
useful because the information is
bold and it is laid out in a way to
make the reader easily understand
it.