Audience Profile

1. Audience Profile – Genre: Rock
Target Audience:
Gender and Age (Hartley’s 7 Subjectivities) and
why
The target audience would be primarily males with an average age of 22,
however to put the age in a group the males would be 17-24 year olds. The
main ethnicity would be British located in London.
The audience will like Rock and Indie music, being 5.5 times more likely to
go to a Rock gig and lots of famous gigs happen in London. The sort of
clothes the target audience would wear would be brands such as vans,
ripped or baggy jeans and dark colors such as black.
Socio-Economic Needs and why:
Most people are from group A,B and C1 with being higher management
such as doctors, middle management such as graphic designers and
teachers this demonstrates that the people reading are create therefore
like the creativity of Kerrang! magazine. Lastly, there is people who work in
jobs such as office supervisors, junior managers and nurses this means that
the people who buy the magazine have more money to spend on the
magazine as they have hard jobs.
Katz’ Uses & Gratifications Theory and Maslow’s
Hierarchy of needs
According to Katz’ Uses and Gratifications theory the audience can build a
‘personal relationship’ with my magazine as the readers can use it to fulfill
relationships with friends who also read the magazine or they could build a
relationship with an interview inside the magazine as they will be able to
relate to it. For example, peoples favorite band members they would be
able to build a relationship with them as they get to read most probably
about their life in an interview. Furthermore, the readers can also ‘divert’
as they can immerse themselves into the content inside the magazine and
they can be entertained by competitions such as winning tickets to gigs
which allows them to escape from everyday life situations such as work.
More so, according to Maslow the target audience would be ‘explorers’ as
they are influenced by social change. For example, if they see lots of people
wearing a band t-shirt then they will copy them and be influenced to fit in.
Stereotype(s):
Stereotypies associating to this genre are band t-shirts, men with of tattoos,
black clothing and they could play instruments like guitar and the drums.Name: Emily Vaughan
Candidate Number: 3147
Statistics from the national readership survey