This billboard advertisement for Carling beer uses bright colors, large images, and simple fonts to attract viewers' attention. The logo, bottle image, and slogan directly relate to promote the message that the beer provides a refreshing drink. The conventions aim to make viewers want to drink the product by conveying feelings of relaxation and refreshment. Specifically, the slogan claims it is the "most refreshing" option compared to competitors, while the splash image signifies being cooled down and thirst being quenched, further persuading people to want the drink.

1. ANCILLARY TASK ANALYSIS
Codes and conventions of a billboard advertisement

2. ● LOGO: the Carling logo features very clearly on this billboard advertisement
● COLOURFUL AND ATTRACTIVE: this billboard is bright and would stand out to passersby
● CLEAR AND LARGE IMAGES: the beer bottle that features on this advertisement is big and
stands out to the viewers and links directly to the slogan
● GOOD LAYOUT: the layout of this billboard is effective because the writing stands out as it is
simple
● FONT: the font is easy to read and strongly coloured so it can be easily read
● COLOUR SCHEME: the colour scheme is attractive to the viewer as they only use 3 colours so
the advertisement doesn’t look too busy and distract the viewers from the message.
● SLOGAN: the slogan attracts the audience and also anchors to the image. It talks about a
‘refreshing’ drink ‘landing’ and then the image is a drink splashing and landing which makes
them directly link
CODES AND CONVENTIONS

3. WHAT MEANINGS ARE CREATED BY THE USE
CODES AND CONVENTIONS?
The conventions of alcohol advertising have to make the viewer want to drink the
product and they will try and create the feeling of being relaxed/refreshed when
you have it.. The codes and conventions of this advertisement are effective
because the words ‘most refreshing’ outweigh the competition of other refreshing
ciders. The picture is also effective because the splash signifies being cooled down
and quenching your thirst which will further persuade someone to want this drink.
The landing of the cider is good because it is as if the cider will change them
because they are refreshed and also change them because they will never get a
cider better than this.