Target Audience A case study in the world of Gaming Design

1. A case study in the world of
Gaming Design

2. During my day in Game Design school, the [ 3r■-r■te
fu■k■■g s■n ■f a b■■■h ] teacher told us to include
Target Audience in the GDD.

3. The problem is

4. He never told us why it is important

5. When I started doing actual Project on the
Business Level….
I flopped pretty badly for a few years.

6. Then I realized what
the Cause was

7. I didn’t understand what
Target Audience is

8. Now that I realized it,
IT’S THE MOST
IMPORTANT THING
IN A GDD!!!!

9. When a Creator created a Piece of Work, they can be
describe as a combination of 2 basic Categories
Expressive
work
Merchandise
Something that was
created as a mean of
self expression
Something that was
created to sell to
someone

10. As a child or a student, when someone wanted to be a
Creator, it is usually because they simply have
something that they wanted to make
I want to
make this!!!

11. This would be categorize as an
Expressive work
Expressive
work
If the end goal is simply just to create it.
Then there is no need to consider what Target Audience is.

12. In The case of a
Merchandise

13. The End Goal of making a Merchandise
Is to sell it to Someone
Merchandise

14. Thus, you have to know
who it is that you are
going to sell to

15. Let explain the differences between Customers and
Target Audience

16. Let say that you have a merchandise to
sell, or a service to offer
Customer is someone who come in and pay you
money for what you can offer
Merchan
dise

17. Target Audience
Is a group of people who have sets of share traits
that make them potential Customers
Like Action
Prefer
Tactical
Thinking
Like Sci-Fi

18. Target Audience can be separate into following
groups
Primary Target
People who like most of the traits
that the Game has to offer
Secondary Target
People who like some the traits,
but might not like some of them
Non Target Audience
People who do not like anything
that the Game has to offer

19. By knowing who your
audience is,
you can design the
Game to suit people
who will buy them.

20. Dragon’s Crown, Vanillaware, Atlus
sold nearly a million copy worldwide.
http://www.siliconera.com/2014/07/25/dragons-crown-sales-reach-940000-worldwide/
Like Side
Scroll
Beat’em Up
Action
Game
Like Sexy
Women
Like High-
Fantasy
Settings

21. A genre that has seen a popular past.
Kamiya George, The Director of Dragon’s Crown, is also
known as one of the man who created Dungeon and
Dragon: Shadow over Mystara

22. Not is it a well known Genre with its own Core Audience,
Dragon’s Crown contain Parodies and references to
well known works in the Genre as well.

23. Do I need to say anything?

24. CONTROVERSY!!!

25. Feminists hated the Character Design, and made it one
of the biggest controversy at the time

26. Regardless,
IT SOLD NEARLY A
MILLION COPY!!!

27. Why is that?

28. First and Foremost,
it is a very good Game
AND
Feminists, are not this
Game’s Target Audience

29. Feminists are not the Target Audience
Like the Action, Like the Boobs
Like the Boobs
Feminists

30. Well, Sexy women is pretty much one of Dragon’s
Crown biggest Selling Points

31. The Target Audience is pretty much the same
Group as those who like this,

32. And this,

33. And this,
Well, you get the point

34. Doing things to please
Non-Audience, will not
increase the sales

35. Disappoint the Primary
Audience, will result in
decrease sales

36. **Hypothetical, but structurally base on True Story**
Let’s make a
Hi-End
Space Battle
Fleet Game

37. Like Space
Opera
Setting
Like Tactical
Strategy
Games
Own a
Gaming Level
PC

39. Is a Japanese term, referring to when a squad got
Charged by enemy on the flank.
Disrupting the Formation and March.

40. It’s when people with more authorities than you
started making orders that are nonsense and
irrelevant to the project.
Add in [A
Place], it will
be good
advertizement!
Add in
Teddie Bear,
Kids love it.

41. People who
like to
Travel
Kids -
Teenager
Tablet Owner

42. Why don’t we add everything to
please everyone?

43. Because,
everything cost
TIME and MONEY!!!

44. For each feature that got added, the development
cost will increase.
Feature Time (Month) Cost (US$)
Teddie Bear
SpaceShip
0.25 500
Tourist Location
Stage
1 2000

45. And, not everything pleases the Target-Audience
Thus, no increase income even with the increase
expenses
I don’t care about this
I don’t want to play it in the
1st place

46. Know who your Target is,
And design your game
specifically for them

47. Summary Rules of Thumb for Design
Do things that will make Target Audience want your
Game.
Do not do things that will make Target Audience
hate your Game.
For the people who are not your Target Audience. Do
not bother with their opinion.

48. I want to play a Game that allow me to make a clan
and descendants of my Character.
And has an open ended Political Social System that
allow my Character to forge a nation, or simply
live as a citizen of one.