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How to Be a 
Six Figure Developer 
Gaines Kergosien - @gainesk
My Brand 
(and yours?)
My Brand 
Gaines Kergosien 
http://DotNetDude.Net 
twitter: @gainesk 
Senior Solutions Architect
Overview 
Assessment 
Establish Value 
Branding 
Negotiation 
Tips
Assessment 
Know Your Value 
• Are your skills in demand? 
• What’s your specialty? 
• Enough experience? 
• Years != Experience 
• Recognize soft skills 
• Are you under-valued?
Assessment 
Know the Market 
Qualifications 
• 5+ years of design and coding experience with C# and .NET 
• Proven experience designing, implementing & delivering complex 
software projects that span across multiple teams & releases 
• Excellent communication, collaboration, cross-group skills 
• Bachelor’s degree or higher in computer science or related fields 
Top companies for most Senior Software salaries reported at GlassDoor.com
Establish Value 
Prove your worth! 
• Quantify Past Results 
• Problems Solved 
• Increased Efficiency 
• Increased Sales 
• Decreased Risk 
• Assign Dollar Values 
• Solicit Recommendations
Branding
Branding 
• Google Yourself 
• Buy a Domain 
• Blogging 
• Speaking 
• Thought Leadership
Branding - Blogging / Speaking 
You can do it! 
• Just Start! 
• Problems = Opportunities 
• Solicit Feedback
Branding - Speaking 
How do I start? 
• Company lunch-and-learns* 
• Contact local user group leaders 
• Conference call for speakers 
• http://groups.google.com/group/speaknet 
* Great justification for sending you to conferences!
Branding - Blogging
Branding - Blogging Platforms 
• Tumblr (simple) 
• WordPress (most popular) 
• Blogger (middle ground) 
• Ghost (open source) 
• Weebly (sleek, basic) 
• Squarespace ($) 
• TypePad ($$, easy)
Branding – Thought Leadership 
Promote Thought Leadership! 
• Announce events 
• Twitter 
• Blog 
• Share involvement 
• Online 
• Resume 
• Encourage others
Branding 
• Google Yourself 
• Buy a Domain 
• Blogging 
• Speaking 
• Thought Leadership 
• Resume
Branding - Resume
Branding – Resume 
What NOT to do!
Branding - Resume 
Your First Interview 
• http://resume.yourdomain.com 
• Submit Tailored Versions 
• Solicit Feedback
Branding - Resume 
• Start with Skills and Expertise* 
• Tailor to Specific Needs
Branding 
• Google Yourself 
• Buy a Domain 
• Blogging 
• Speaking 
• Thought Leadership 
• Resume 
• Business Cards
Branding – Business Cards 
What NOT to do!
Branding – Business Cards 
Represent yourself! 
• Plan Ahead 
• Simplicity Stands Out 
• Name 
• Email 
• Phone Number 
• Website 
• White Space is Useful
Branding – Business Cards 
Don’t cheap out!
Branding 
• Google Yourself 
• Buy a Domain 
• Blogging 
• Speaking 
• Thought Leadership 
• Resume 
• Business Cards 
• Networking
Branding - Networking 
• Social Profiles 
• Discover Passions & Pains 
• Follow Up! 
• Feed People *** 
• Take Interest in Projects 
• Seek Opportunities to Help 
*** Gratuitous asterisks
Negotiation 
• Research the Position 
• Set Targets 
• Portray an Image 
• Balance Humility with Pride 
• Present Your Value 
• Request Offer 
• Provide a Range 
• Treat No as an Opportunity 
• Do Not Fear Change!
Tips 
• You are a valuable commodity! 
• Change jobs every 2-3 years (>3 months) 
• Open source work on GitHub or other repositories 
• Be confident! *
Review 
• Decide on a Brand 
• Buy a Domain Name 
• Start a Blog 
• Order Business Cards 
• Attend Local Events 
• Start Speaking 
• Nurture Relationships 
Find me at http://dotnetdude.net 
Contact me on twitter @gainesk 
Feedback at http://spkr8.com/t/38641

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Six figure developer

  • 1. How to Be a Six Figure Developer Gaines Kergosien - @gainesk
  • 2. My Brand (and yours?)
  • 3. My Brand Gaines Kergosien http://DotNetDude.Net twitter: @gainesk Senior Solutions Architect
  • 4. Overview Assessment Establish Value Branding Negotiation Tips
  • 5. Assessment Know Your Value • Are your skills in demand? • What’s your specialty? • Enough experience? • Years != Experience • Recognize soft skills • Are you under-valued?
  • 6. Assessment Know the Market Qualifications • 5+ years of design and coding experience with C# and .NET • Proven experience designing, implementing & delivering complex software projects that span across multiple teams & releases • Excellent communication, collaboration, cross-group skills • Bachelor’s degree or higher in computer science or related fields Top companies for most Senior Software salaries reported at GlassDoor.com
  • 7. Establish Value Prove your worth! • Quantify Past Results • Problems Solved • Increased Efficiency • Increased Sales • Decreased Risk • Assign Dollar Values • Solicit Recommendations
  • 9. Branding • Google Yourself • Buy a Domain • Blogging • Speaking • Thought Leadership
  • 10. Branding - Blogging / Speaking You can do it! • Just Start! • Problems = Opportunities • Solicit Feedback
  • 11. Branding - Speaking How do I start? • Company lunch-and-learns* • Contact local user group leaders • Conference call for speakers • http://groups.google.com/group/speaknet * Great justification for sending you to conferences!
  • 13. Branding - Blogging Platforms • Tumblr (simple) • WordPress (most popular) • Blogger (middle ground) • Ghost (open source) • Weebly (sleek, basic) • Squarespace ($) • TypePad ($$, easy)
  • 14. Branding – Thought Leadership Promote Thought Leadership! • Announce events • Twitter • Blog • Share involvement • Online • Resume • Encourage others
  • 15. Branding • Google Yourself • Buy a Domain • Blogging • Speaking • Thought Leadership • Resume
  • 17. Branding – Resume What NOT to do!
  • 18. Branding - Resume Your First Interview • http://resume.yourdomain.com • Submit Tailored Versions • Solicit Feedback
  • 19. Branding - Resume • Start with Skills and Expertise* • Tailor to Specific Needs
  • 20. Branding • Google Yourself • Buy a Domain • Blogging • Speaking • Thought Leadership • Resume • Business Cards
  • 21. Branding – Business Cards What NOT to do!
  • 22. Branding – Business Cards Represent yourself! • Plan Ahead • Simplicity Stands Out • Name • Email • Phone Number • Website • White Space is Useful
  • 23. Branding – Business Cards Don’t cheap out!
  • 24. Branding • Google Yourself • Buy a Domain • Blogging • Speaking • Thought Leadership • Resume • Business Cards • Networking
  • 25. Branding - Networking • Social Profiles • Discover Passions & Pains • Follow Up! • Feed People *** • Take Interest in Projects • Seek Opportunities to Help *** Gratuitous asterisks
  • 26. Negotiation • Research the Position • Set Targets • Portray an Image • Balance Humility with Pride • Present Your Value • Request Offer • Provide a Range • Treat No as an Opportunity • Do Not Fear Change!
  • 27. Tips • You are a valuable commodity! • Change jobs every 2-3 years (>3 months) • Open source work on GitHub or other repositories • Be confident! *
  • 28. Review • Decide on a Brand • Buy a Domain Name • Start a Blog • Order Business Cards • Attend Local Events • Start Speaking • Nurture Relationships Find me at http://dotnetdude.net Contact me on twitter @gainesk Feedback at http://spkr8.com/t/38641

Editor's Notes

  1. Basic Overview Questions welcome John Sonmez great presentation on Marketing Yourself
  2. Knowing your value provides confidence Specialization can help target your brand Find a role model and ask them what they did to get there. Screw pride, they will be flattered.
  3. ??? Ask for examples of what people have accomplished at their employers Recommendations – When wrapping up a project, provide recommendations then follow up.
  4. Domain should represent you Domain for blog & email Your blog is the best resume Blogging/speaking does not require being the smartest or an expert, just something of value Networking does not mean selling. Networking is creating relationships. Discover passions and pain points.
  5. Conveys thought leadership and provides confidence Recommend Blogger
  6. Conveys thought leadership and provides confidence Recommend Blogger
  7. Domain should represent you Domain for blog & email Your blog is the best resume Blogging/speaking does not require being the smartest or an expert, just something of value Networking does not mean selling. Networking is creating relationships. Discover passions and pain points.
  8. Conveys thought leadership and provides confidence Recommend Blogger
  9. Domain should represent you Domain for blog & email Your blog is the best resume Blogging/speaking does not require being the smartest or an expert, just something of value Networking does not mean selling. Networking is creating relationships. Discover passions and pain points.
  10. Show how skills are used, not just a list
  11. Networking does not mean selling. Networking is creating relationships. Discover passions and pain points.
  12. According to the US Bureau of Labor & Statistics, the median annual wage of applications software developers was $87,790 in May 2010.